Episode 689: The Only Difference Between Online and Offline Is the Spelling /第689集 線上和線下的唯一區別就是拼寫問題
第689集 線上和線下的唯一區別就是拼寫問題
- 審查
- 適應
- 計劃
- 完善
- 評估
- 結果
第689集完整版
Priscilla: 大家好，歡迎回到BNI官方播客。我是Priscilla Rice，我現在從加州伯克利的Live Oak錄音室為您播報。我今天在電話中加入的是BNI的創始人和首席願景官， Dr. Ivan Misner.。你好，Ivan。你今天過得怎麼樣？
Ivan: 我很好，Priscilla。這是一個夢幻般的新年，希望大家的新年比2020年更輕鬆一些。
Priscilla: 是的，我們希望有最好的結果。
Ivan: 是的，我今天有一位客人。所以。我的客人是一個好朋友。他的名字是菲爾伯格。和他一起達到你的目標和BNI。他是一個準備受追捧 的主題演講和勵志演講者。 他在印度，波蘭，美國，芬蘭，迪拜，泰國，菲律賓，南非訓練有素的公司和個人。 而且他已經預定了接下來的11個半月的主題演講，因此他是一位備受追捧的主題演講者。 Phil是一位出版作家。他的第一本書是《成功的商業和生活》，他的第二本書《影響力的單行本》，我很喜歡這個概念，應該會在今年出版。 Phil是英國國家情報局英國和愛爾蘭的全國助理局長。他是BNI倫敦東部的執行董事和BNI埃塞克斯的聯合執行董事。他是BNI創始人圈的重要成員，是我在BNI為董事們建立的一個團體，也是BNI許多其他委員會的成員。Phil和他的真愛Jackie從16歲結婚。 我喜歡這樣。Jackie負責公司的行政管理 他們有兩個孩子，傑米和娜塔莎。Phil，歡迎來到BNI播客。很高興你能來這裡。
Phil: 非常感謝您的榮幸。 謝謝。
Ivan: 很高興你能來這裡，我喜歡這個話題。我想聽聽這一切。網上和網下的唯一區別是拼寫。我不知道我是否會說這是唯一的，但我覺得你說的很有道理。我認為沒有人們想像的那麼大的區別。所以，我想你想談的是心態和態度，那就從那裡開始吧。你想去哪裡？
Phil: 好吧，是的，我的意思是，首先，很顯然的我們希望每個人都好，並且挑戰就在那裡，接受它。 但是在我看來，思維定勢和態度只是我個人的看法，但這對很多人都有幫助。 就像我常說的，Ivan，你知道， 你已經做了武術 在非常高的水平。但你會意識到，如果有人， 你可以給他們你最大的幫助， 但如果他們繼續這樣， 最終他們可能只需要一個鏡頭。因此，這可能意味著他們不如您好，他們不如您熟練，但他們只是有這種願望。 在我向所有人強調的同時，我也謹致敬意地強調，是的，這並不容易，而且我也不會忽略最小化或不尊重挑戰。 我想人們往往忘記的是，我們如此生活在現在。但在這次冠狀病毒之前，人們不是有健康方面的挑戰嗎？難道人們沒有經濟上的挑戰嗎？ 人家不是有商業挑戰嗎？恕我直言，我並不希望任何人這樣做，你認為一年左右的時間，當事情再次發生變化時，會發生什麼？對一些人來說，財務挑戰仍然存在，對一些人來說，個人挑戰仍然存在。你知道，現在就是現在，不管發生了什麼。 對我來說，我很幸運， 幸運的是，我不知道我在做什麼當這個鎖定發生， 你知道，你不能離開你的房子， 我做了一個決定，我不會坐在這裡等待可怕的事情發生。我得適應。我必須解決這個問題。因為什麼是其他的選擇？所以我堅強的說："拜託，菲爾，線上和線下的區別，好吧，就是拼寫。目標不應該改變。我只是可能要改變我實現目標的方式。" 而這就是我的心態。就像，你是做什麼的--沉淪還是游泳？
Ivan: 是的，我同意。我認為有時人們會因為這種談話而感到惱火，因為他們覺得，你沒有認識到挑戰的存在。我不認為這是這裡的情況下， 我認為我們認識到，有挑戰。那你打算怎麼做呢？ 我的意思是，您知道，我們可以解決這些問題，而且，順便說一下，還會有其他問題。 這些都是獨一無二的，而且，更糟糕的是，去年肯定比我經歷過的任何一年更具挑戰性。
Phil: 確實。
Ivan: 但你打算怎麼做？你知道，你能控制的一件事就是你對挑戰的反應，我想這就是你在這裡說的那種。
Phil: 是的，肯定的，我的意思是，你知道，我重複我之前說過的話。我的意思是，你知道，我重複我之前說過的話。我不駁回發生在那裡的事情。你會知道這一點，從你的輝煌經歷和一個了不起的演講者，你知道，我坐在觀眾席上聽演講者，我們都知道，聽到的和說的是不同的。 我對演講者的看法是，是的，您可以說：“嘿，那裡有機會”，但是對您來說，您還沒有生活在現實世界中。 第一，人們不知道別人經歷了什麼。 所以，你知道，我是一個普通人。 而且肯定存在挑戰。 肯定有障礙，但是在最大的尊重下，還是有機會。例如，如果我可以和旅行社分享一個故事，那位旅行社實際上是我的朋友。 基本上他們說：“你知道，我只是不能賺錢。 沒有人預訂，沒有人離開。” 因此，我總是對人們說，當您使用“我不能”這樣的字眼時，這會讓我感到沮喪。你要把 "我不能 "改成 "我不知道怎麼做"，好嗎？因為如果你說，"我不知道怎麼做"，它傾向於尋找可能不存在的答案。但如果你只是轉身說 "我不能"，那麼這只是純粹的接受，這是給自己找理由。所以這有點像我的一句話--它是什麼，就是接受。它是什麼，就是喜歡，好吧，我要怎麼做呢？
因此，如果我可以分享旅行社的故事，我就想到了這個主意。 我說：“您認為您每個月可以找到30到3-0的人，並將其放入抽獎活動嗎？ 而且我不知道這是否會在整個池塘中平移，但是抽獎活動可能是，我個人是Phil Berg，我沒有錢，但我相信生活中有三種人。從字面上看沒有任何錢。好吧，這些人不買賬，不管經濟如何。也有像我這樣的人，你知道，我有錢，但也不是多餘的，我不能隨便亂扔，我知道自己要注意什麼。還有第三種人，他們有的是錢，有的是錢。所以不管外面的環境如何，只要你引誘一個有錢的人用影響力去消費，那麼他們就會釋放出來。
我買了西服。 但您知道，我因穿著三件套西服而聞名。 我在鎖定狀態下買了一套西服，例如，我不需要另一套西服。 純粹是因為有人在我的屏幕上提出要約，並且說這套衣服值得，但您可以在那買。 而且您知道，如果您不喜歡它，可以將其發送回去。 我只是想，您知道嗎，那是沒有風險的，沒有什麼損失的。
對旅行社，我說："聽著，我準備給你100英鎊，我知道我將參加30比1的抽獎，贏得1500英鎊的假期。所以我把100英鎊放在只有30比1的機會上。好吧，我不是一個賭徒，我不鼓勵賭博。但對我來說，那就像，我準備投入100英鎊或100美元。這不是對我來說，幸運的是，這不是一筆財富，我很重視這一點。 " 然後我對他說， "你會得到什麼， 如果你能找到30人..." 他們說，"哦，我可以很容易做到這一點。 " 所以我說，"好吧，這是3000美元或英鎊進來。第一--你要給他們1500英鎊的回報，所以你有1500英鎊的淨利潤。第二，你要給他們的1500英鎊價值的假期，你要賺三四百元。所以其實，你也可以直接把這3000英鎊放到一個賬戶裡，賺點利息，外面的情況，你也可以賺點利息。所以，如果你能做到這一點，在12個月內， 你會有36000英鎊進來，沒有任何支出。如果你把1100英鎊放在一個單獨的賬戶裡 當大家都準備好再次離開的時候 你就會有一筆錢放在那裡了
Ivan:
是的
Phil:
所以你必須適應
Ivan:
你說的對。關鍵是你要適應，就像你說的那樣。而且你還必須願意轉折，願意做出必要的改變。我認為，創造力是至關重要的。我告訴你，你說到旅行，我不知道你要講這個故事。我給你講一個真實的故事，我今年跟另外一個BNI的會員聽到的，他是做旅遊行業的，（他們）開始做在線城市旅遊。
所以他們會談論他們去過的地方，並展示不同地點的照片。 你知道，倫敦，巴黎，紐約，那是一次城市之旅。 非常有趣，它是免費去城市遊覽的。 然後最後是，當COVID結束時，您想提前報名旅行嗎？
明年某個時間提前註冊旅行，我們將向您發送詳細信息，您只需進入此鏈接即可註冊。 他們通過進行免費的城市遊覽，並講述他們在這些國家的經歷和令人驚嘆的經歷，吸引人們報名參加旅行。 我的意思是，對我而言，這是一個完美的樞紐。
Phil: 哇。 我喜歡這一點，而且據我們所知，人們為情感而購買。
Episode 689: The Only Difference Between Online and Offline Is the Spelling
Print This EpisodeSynopsis
Phil Berg, Assistant National Director for BNI UK & Ireland, joins Dr. Misner this week to talk about mindset, attitude, and learning to adapt.
In the turmoil surrounding the Coronavirus pandemic, it’s easy to forget that everyone had difficult things to deal with before the pandemic…and we’ll have difficult things to deal with after the pandemic.
Normally those things don’t all happen to everyone all at the same time, but Phil had a revelation.
Come on, Phil, the difference between online and offline, okay, is the spelling. Goals shouldn’t change. I just might have to change the way I achieve them.
Phil Berg to Himself
Instead of saying “I can’t,” say “I don’t know how.” It makes finding a way possible. Use Phil’s “RAPPER” method every year to keep you on track.
- Review
- Adapt
- Plan
- Perfect
- Evaluate
- Results
Complete Transcript of Episode 689
Priscilla:
Hello everybody and welcome back to The Official BNI Podcast. I’m Priscilla Rice and I’m coming to you from Live Oak Recording Studio in Berkeley, California. And I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan. How are you doing today?
Ivan:
I am doing great, Priscilla. It’s a fantastic new year and hopefully, hopefully, a little easier New Year for everybody than in 2020.
Priscilla:
Yes, we hope for the best.
Ivan:
Yeah. So, I have a guest today. My guest is a good friend. His name is Phil Berg. And he’s with Reach YOUR Goals and BNI. He’s a sought after keynote and motivational speaker. He’s trained companies and individuals in India, Poland, USA, Finland, Dubai, Thailand, Philippines, South Africa. And he has already got the keynote speeches booked for the next 11 and a half months, so he’s a sought after keynote speaker. Phil is a published author. His first book was Success In Business and Life and his second book, One Liners of Influence, I love that concept, should be published this year.
Phil is the Assistant National Director for BNI UK & Ireland. And he’s the Executive Director for BNI London East and co-Executive Director for BNI Essex. He’s been a valued member of the BNI Founder’s Circle, a group I founded in BNI for Directors, and is on, and has been on, many other committees in BNI. Phil is married to Jackie, his true love since they were 16 years old. I love that. Jackie oversees the administration side of the business, and they have two children, Jamie and Natasha. Phil, welcome to BNI podcast. It’s great to have you here.
Phil:
Thank you so much a real honor and privilege. Thank you.
Ivan:
Truly my pleasure having you here, and I love the topic. I want to hear all about this: The Only Difference Between Online and Offline Is The Spelling. I don’t know if I’d say it is the only, but I think you’re onto something. I think that there’s not as big a difference as people think. So, I think you want to talk about mindset and attitude, so let’s start there. Where do you want to go?
Phil:
Well, yeah, I mean, it’s look, you know, first of all, obviously, we wish everyone well, and the challenges are out there, accept it. But, you know, mindset and attitude, in my mind and it’s just my personal opinion here, but it helps a lot of people. As I always said, and Ivan, you know, you’ve done martial arts at very high level. But as you’d be aware, if someone just, you can give them your greatest right-hander, but if they keep getting up, eventually they may just need one shot. So it may mean they’re not as good as you, they’re not as skilled as you, but they just have that desire. And whilst I stress to everybody, and I do stress respectfully that yes, it’s not easy out there, and I’m not dismissing or minimizing or disrespecting the challenges.
I think what people tend to forget is we so live in the now. But didn’t people have health challenges before this Coronavirus? Didn’t people have financial challenges? Didn’t people have business challenges? Respectfully, and I’m not wishing this on anybody, what do you think’s gonna happen in a year or so’s time when things change again? Financial challenges will still be around for some, personal challenges around for some. You know, the present is the present, whatever is going on.
And for me, I’m very fortunate that luckily, I didn’t know what I was doing and when this lockdown happened, and you know, you can’t leave your house, I made a decision that I’m not gonna sit here and wait for terrible things to happen. I’ve got to adapt. I’ve got to work it out. Because what’s the other choice? So I stayed strong and said, “Come on, Phil, the difference between online and offline, okay, is the spelling. Goals shouldn’t change. I just might have to change the way I achieve them.” And that’s the mindset bit for me. Like, what do you do – sink or swim?
Ivan:
Yeah, I agree. And I think sometimes people get annoyed over this kind of talk because they feel like, well you’re not recognizing the challenges. And I don’t think that’s the case here at all, I think we recognize that there are challenges. And what are you going to do about it?
I mean, you know, we can wallow in the problems, and oh, by the way, there’ll be other problems. These have been unique and, you know, worse, certainly a more challenging year last year than any year I’ve experienced.
Phil:
Definitely.
Ivan:
But what are you gonna do? You know, the one thing you control is your response to the challenges you have and I think that’s really kind of what you’re talking about here.
Phil:
Yeah, for sure. I mean, you know, I repeat something I said earlier. I do not dismiss what’s happening out there. You would know this from your brilliant experiences and an amazing speaker, you know, I’ve sat in the audiences listening to speakers, and as we all know, what’s heard is different to what’s said. And my perception of the speaker is yeah, it’s okay for you saying, “Hey, there’s opportunities out there,” but it’s okay for you, you haven’t lived in the real world. Number one, people don’t know what other people have gone through. So, you know, I’m a normal guy. And there have definitely been challenges out there. There have definitely been obstacles, but with the greatest respect, there have been opportunities.
Now, if I may share a story, for example, with a travel agent, who is actually a friend of mine. And basically they said, “You know, I just can’t earn money. No one’s booking, no one’s going away.” So I always say to people, when you use the words, “I can’t” with me, it frustrates me. And you need to change the words from “I can’t” to “I don’t know how”, okay? Because if you say, “I don’t know how” it leans towards searching for answers that may not be there. But if you just turn around and say “I can’t”, then that’s just pure acceptance, and it’s justification to yourself. So it kind of goes to one of my one liners – It is what it is, is acceptance. It is what it was, is like, well, what am I going to do about it?
So if I may share the story of the travel agent, I came up with this idea. I said, “Do you reckon you could find 30 people, 3-0, a month, and put them into some sort of raffle? And I don’t know if that translates across the pond, but raffle would be, you know, I personally, Phil Berg, and I don’t have money, but I believe there are three types of people in life. People that literally do not have any money. Well, those people don’t buy, whatever the economy is. There are people like myself that, you know, I have money, but it’s not spare, I can’t just frivolously throw it away; I’m aware of what I’ve got to be careful of. And there’s the third type of person who’s got plenty of money, plenty of money. So no matter what the circumstance is out there, if you entice someone that’s got the money to spend it with an influence, then they’ll release it.
I bought a suit. But you know, I’m very well known for wearing three-piece suits. I bought a suit in lockdown, like, I don’t need another suit. And it was purely simply because someone put an offer on my screen, and it says the suit is worth this, but you can buy at that. And you know what, if you don’t like it, send it back. I just thought, you know what, that’s a no risk, what the hell, nothing to lose.
With the travel agent, I said, “Look, I would be prepared to give you £100 and I know that I would be in a 30-to-1 draw, to win a 1500 pound holiday. So I’m putting £100 in on only a 30-to-1 chance. Well, I’m not a gambler and I don’t encourage gambling. But for me, that’s like, I’d be prepared to put £100 or $100 in that. That’s not for me, luckily, that’s not a fortune, and I value that.” And then I said to him, “What you’ll get, if you can find 30 people…” They said, “Oh, I could do that easily.” So I said, “Well, that’s 3,000 dollars or pounds coming in. Number one – you’re giving them a £1500 return, so you have £1500 net profit. Number two, on the £1500 value holiday you’re going to give them, you’re going to make three or four hundred dollars. So actually, you could also put the £3000 straight into an account and earn a little bit of interest, with what’s going on out there. So if you can do that over 12 months, you’re gonna have £36,000 coming in with no outlay at all. And if you put the £1100 aside into a separate account, when everyone’s, please God, ready to go away again you’ve got the money sitting there.
Ivan:
Right.
Phil:
So you have to adapt.
Ivan:
You’re right. The key is you have to adapt, just as you said. And you also have to be willing to pivot, to be willing to make the changes necessary. And creativity is, I think, critical. I’ll tell you, you talk about travel, I didn’t know you were going to tell that story. I’ll tell you a true story that I heard this year with another BNI member who was in the travel business, (they) started doing online city tours.
So they would talk about places that they’d been to, and they’d show photographs of the different locations. You know, London, Paris, New York, and it was a city tour. Very interesting, it was free to go to the city tour. Then at the end, it was, would you like to sign up in advance, for a trip, when COVID is over? Sign up in advance for a trip sometime next year, and we’ll send you details and just, you know, go to this link and you can sign up. And they’re getting people to sign up for trips, by doing free city tours, and telling the stories that they’ve got about being in those countries and the amazing experiences. I mean, that, to me is a perfect pivot.
Phil:
Wow. I love that, and as we know, people buy on emotion.
Ivan:
Yeah.
Phil:
You know, I was taught something years ago, and I love this one. And someone said to me, you know Phil, in a recession, money doesn’t leave the country, people just bury it a little bit deeper. And, you know, people go into tough times as quickly as they start spending money again. And something if I can share for your audience is I’ve written a presentation that’s really got some fantastic legs. And it’s called rapper, as in rap music. And I’ve done that because it’s very memorable. So I’ve got a picture of me, the old man that I am, with a cap on sideways and a big chain around my neck, and however they put their fingers in a rap kind of pose. Please don’t even ask, please God you never find that picture. And the idea of rapper is the R stands for review. And the A stands for adapt. The P stands for plan; the second P stands for perfect. The E stands for evaluate and the R stands for results. And if people can do rapper every single year, their life will be more enjoyable.
Ivan:
Yes.
Ivan:
Awe, great advice, Phil. Thank you. Any last thought before we wrap up? We’re out of time.
Phil:
Yeah, I just wish everyone well. And you know, it’s a famous Henry Ford sentence: Whether you think you can or you think you can’t, you’ll be correct. We are not disrespecting or ignoring what’s going on out there, ladies and gentlemen. But at the end of the day, what’s your choice, accept it and die slowly? Or work out how you overcome it, because there’ll be challenges throughout the rest of our lives and you can’t give in.
Ivan:
Great message, Phil. Thank you so much for being on the BNI Podcast. I really appreciate you.
Phil:
Absolute privilege, and an honor to be sharing the stage with you. Thank you so much, Dr. Misner.
Ivan:
Thank you, thank you. Over to you, Priscilla.
Priscilla:
Okay, great. Thank you so much. That was great information. The sponsor for this podcast is Ivan’s Inner Circle. Go check out the great content available at www.IvansInnerCircle.com where Ivan has assembled a variety of interesting topics for you to learn about and participate in. So thank you so much for listening. This is Priscilla Rice, and we look forward to having you join us again next week for another exciting episode of The Official BNI Podcast.
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