Episode 679: How Young Do You Have to Be to Network? / 第679集：你要多年輕才能做網絡？

 第679集：你要多年輕才能做網絡？

Lorena Medina與Misner博士一起在本週的播客中分享了一個故事，一位名叫Rogelio的會員，因為他10歲的兒子代表他開始建立網絡而被介紹給BNI。

男孩把父親的一張名片給了學校的校長，而校長的丈夫恰好是當地BNI分會的會長。他邀請羅傑里奧加入，從那時起，羅傑里奧接客沒有問題。

網絡是一項團隊運動

• 讓你的朋友和家人參與到你的網絡工作中來。即使他們不像Rogelio的兒子那樣是天生的網絡高手，他們也會認識你可以聯繫的人。
• 沒有人說還太年輕，而無法提供幫助。 不要等到孩子長大後才能參與其中。
• 與員工合作。 Lorena認識的一位BNI會員在每次BNI會議結束後，都會和他的員工一起集思廣益，尋找可以引薦給分會其他成員的人。
• 帶你的員工參加BNI會議，但要讓他們在BNI贏得代表你的企業的權利。
• 與您在BNI之外遇到的企業主分享您的BNI成功故事。如果您是特許經營商，請告訴特許經營商，鼓勵其他特許經營商加入當地的分會。

本集由Ivan's Inner Circle贊助。今天就成為創始會員吧

第679集完整版

Priscilla:

大家好，歡迎回到BNI官方播客。我是Priscilla Rice，現在從加州伯克利的Live Oak錄音室為您播報。今天我在電話裡邀請到的是BNI的創始人和首席願景官Dr. Ivan Misner。你好，Ivan ，你在哪裡？

Ivan:

這週除了我在世界各地的許多許多記錄訪問之外，我還在北卡羅來納州參加當地的BNI活動。這些天我幾乎在世界各地旅行。

Priscilla:

太好了~

Ivan:

今天的嘉賓是第二次來BNI播客的人。她的名字是Lorena Medina Lorena是BNI墨西哥公司的全國總監。她位於萊昂，從2006年開始工作。

她的興趣包括任何顏色、形狀和形式的故事-我喜歡這樣。她的迫切願望是用她的每一個想法、每一句話和每一個行動來積極地影響她周圍的人。 Lorena，你絕對是這樣做的。關於她的一些無人知曉的事情，讓我看到後大吃一驚。太有趣了。她喜歡獨角獸，並暗暗希望它們是真的。誰會想到是這樣的呢？ Lorena，歡迎回到BNI播客。

Lorena:

謝謝你，Ivan 很高興能在這裡。

Ivan:

有你真好，你有一個故事，你不會告訴我。你說過要讓我親耳聽到，現場體驗。所以我有點緊張，但還是說來聽聽吧。

Lorena:

是的，所以我想您會喜歡的。 當我第一次聽到它時，這是我一直以來最喜歡的BNI故事。

Ivan:

順便說一句，除非我通常都知道這些故事，不然我是不會答應別人的，但你這麼厲害，我相信你。我就隨你了。

Lorena:

嗯，謝謝你。我希望我應該得到它。好吧，在這裡開始。我今天之所以想和你們在一起 是因為我想給你們講一個我們在墨西哥的網友的故事。

他在蒙特雷分會擔任會員已有五年了。 實際上，這與您所在的德克薩斯州非常接近。 一切都始於Rogelio的夢想，他夢想著成為企業主。

他做了一輩子的員工，他夢想著擁有一份事業。而第一次創業有一個非常安全的方式，就是通過加盟店。

所以他做的是，他買了一個叫Chem-Dry的加盟店。是洗室內裝潢和地毯的，所以這是一種清潔服務。

Ivan:

我很熟悉

Lorena:

於是他購買了一家Chem-Dry加盟店。而他也實現了自己的夢想，成為了一名老闆。問題是，他有生意，但沒有顧客。

所以他非常擔心這個問題。有一次和家人吃飯的時候，他開始說起他的恐懼和擔憂，他擔心自己無法維持這個生意，無法維持這個夢想，因為他很難找到新客戶。

他10歲的兒子問他，"你有名片嗎？" 他說："嗯，沒有，我過幾天就去拿，到時候再告訴你。" 於是幾天過去了，他拿到了名片，他的兒子也從口袋裡拿出了幾張名片，他卻沒有發現。

第二天，在學校，他嚴肅的去找校長，他說，"聽著，小姐，我父親有一個新的生意，他需要更多的客戶。所以萬一你需要有人幫你清洗地毯，這是一張名片。"

他離開後，女校長被這個如此積極主動的小孩所感動，以至於她與恰好是BNI分會主席的丈夫談論了這一事件。

他說：“給我名片。 我明天打電話給他。” 於是他做了，他邀請了他，Rogelio立即確信這就是答案。 長話短說，您永遠不會因太年輕以至於無法聯網。

Ivan:

太好笑了。 Rogelio現在是BNI的成員已有多長時間了？

Lorena:

五年時間了

Ivan:

五年了 而這是因為他10歲的兒子。

Lorena:

這是正確的。而這個故事的寓意是，他本能地知道如何建立網絡。但我們大多數人都不知道 所以，對於我們其餘的人來說，不知道如何去做，而那是在BNI。

Ivan:

是啊，因為我們在學校裡沒有做，是嗎？我們在大學裡不教網絡。

Lorena:

我們勉強在教商業。

Ivan:

是啊，很公平。我不能與之爭論多麼偉大的故事。現在，你知道兒子的名字嗎？

Lorena:

不，我不知道 ，真令人失望

Ivan:

我告訴你，我會為 Rogelio和他的兒子做一個小小的視頻留言，只是說做得好。

Lorena:

當然可以。 我的榮幸。 而且很酷的事情是，他現在年滿15歲。 這就是讓我印象深刻的一部分，我們一直等到孩子們長大後，才開始與他們談論業務。 而且我認為你還不會因為太年輕，而無法參與家族企業，或者至少不了解您長大後的情況。 

Ivan:

是啊，多麼自然。和你的家人交談我想是一個很好的建議，這真的很重要，得到他們的支持有助於建立你的網絡。

Lorena:

是啊

Ivan:

除了10歲的孩子，你還應該和誰說話？

Lorena:

嗯，一般來說，你的家人。如果你讓你生活中的人參與進來，你的網絡策略將變得更容易，更成功。

Ivan:

沒錯

Lorena:

因為它變成了一個社會的努力。不僅僅是你一個人，作為一個企業主。例如，我確實認識一個企業主，當然是在BNI。而他所做的是，他加入了BNI，並在第一天就回到了自己的員工那裡，他說，"我讓我們參與其中。 因此，我們都會全力以赴，每周我都會回來找您，我們一起討論如何介紹我分會的所有成員"因為它變成了一個合作的行動，而不是只有你一個人，因為這是學校裡沒有教給我們的另一件事。而作為一個企業主，不一定是一個人的活動，你有一個團隊，而網絡也是一個團隊活動。

Ivan:

讓我確認一下我說的是否正確。你說的那個人 他每週都會回去 和他的員工開個會 談談他的一些成員 在那週做的演講什麼的 他每週都會和員工談他們的事。是嗎？

Lorena:

是的，因為你不需要自己坐在那裡想 因為你不是一個人坐在那裡想 "我怎麼才能介紹我網絡中的人呢？"，而是要合作。這是一個團隊的努力。而他每週都會提供大量的引薦，因為他不是一個人在做。

Ivan:

了解

Lorena:

因此，我認為這是一種很好的方法。

Ivan:

我知道很多會員會帶著他們的員工來參加BNI的會議，這樣他們就可以體驗一下，當他們從BNI會議上回到辦公室的時候，就可以理解他們每週都在談論的這件瘋狂的事情。這是個不錯的主意 你見過有人這麼做嗎？

Lorena:

是的，當然。他們還用它作為獎勵 對於他們最好的員工， 你必須贏得你的權利 代表這家公司在BNI分會。我不會讓你認為這是理所當然的。我會為你支付會員費，然後派你去，然後你就會表現不佳？呃，呃，沒辦法。你要去有賺取它。所以，我認為這是一個偉大的方式， 因為在最後， 這是要有利於你。你會成長，你會學習， 你會使連接 你要採取，無論你去哪裡最重要的是，你會有結果，因為你是銷售團隊的一員。所以所有的好處都是給你的，你要爭取這個名額。

Ivan:

是的，我喜歡它。在我們結束之前，有什麼結束語嗎？

Lorena:

好吧，還有第二部分 羅傑里奧的故事，我想告訴你。所以，快進幾個月， Rogelio和他的加盟商以及他的加盟夥伴們進行了一次電話會議 他們在談論獲得新客戶有多難。這是一個共同的主題。所以Rogelio站起來說，"我不知道你們都在做什麼。但我加入了BNI，我就解決了這個問題。"

所以接下來他的加盟商就和我們取得了聯繫，了解了更多關於BNI的信息，現在我們在墨西哥這裡的系統周圍有將近10家Chem-Dry的加盟商，所以我們和他們建立了非常有利的合作關係。

Ivan:

這是一個偉大的故事。我喜歡這個故事 我們喜歡和特許經營機構合作 他們把很多特許經營機構派到BNI。我在網上為這些組織做了很多演講，幫助他們，不僅僅是談論BNI，而是談論如何建立網絡。

Lorena:

而這一切都從一個10歲的孩子開始。

Ivan: 

而且是由一個10歲的孩子開始的。多麼酷啊？好吧，在我們收工前還有什麼事嗎？

Lorena:

沒什麼，我很高興您對我足夠信任，可以即時向您講述這個故事。 我希望您真的喜歡它。 如果您想了解更多故事，我有很多。

Ivan:

對，我想讓你談談，今天不談，談你的馬範例？我們要談這個

Lorena:  

哦，是的，來做吧。

Ivan:

我想讓你在未來的一次會議上再談這個問題。我還得跟你多說一些關於獨角獸的事情。

Lorena: 

哈哈哈

Ivan:

我認識你很多年了。你不是那種在我看來， 你知道，以為你愛獨角獸。所以，我們要去有 關於這個問題的談話。

Lorena:

是啊 肯定的。

Ivan:

謝謝你回到BNI的播客。我們感謝你為墨西哥BNI和拉丁美洲所做的一切。墨西哥BNI一直非常支持拉丁美洲BNI，我們對此表示感謝。

Lorena:

我的榮幸。

Ivan:

好的，回到您身邊，Priscilla，謝謝。

Priscilla:

好的，很好 Lorena 你和我三歲半的孫女有共同之處 因為她喜歡獨角獸

Lorena:

她還有一件獨角獸連身衣？

Priscilla:

是的，她有。她今年有一個獨角獸生日蛋糕。無論如何，好的，非常感謝你們倆。

本播客的贊助商是Ivan的內心世界。去看看www.IvansInnerCircle.com 上的精彩內容，在那裡，伊万為你收集了各種有趣的話題，供你學習和參與。非常感謝您的收聽。我是Priscilla Rice，我們期待您下週再次加入我們的官方BNI播客的另一集精彩節目。

Episode 679: How Young Do You Have to Be to Network?

October 28, 2020 by Ivan Misner 4 Comments

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Synopsis

Lorena Medina joins Dr. Misner on the podcast this week to share a story about a member named Rogelio who was introduced to BNI because his 10-year-old son started networking on his behalf.

The boy gave one of his father’s business cards to the headmistress of the school, whose husband just happened to be president of the local BNI chapter. He invited Rogelio to join, and from then on, Rogelio had no problem getting customers.

Networking Is a Team Sport

• Enlist your friends and family in your networking efforts. Even if they aren’t natural-born networkers like Rogelio’s son, they will know people you can reach out to.
• No one is too young to help out. Don’t wait until your kids grow up to get them involved.
• Collaborate with your employees. One BNI member Lorena knows goes back to his staff after every BNI meeting to brainstorm about people they can refer to other members of the chapter.
• Take your employees to BNI meetings–but make them earn the right to represent your business in BNI.
• Share your BNI success story with business owners you meet outside of BNI. If you’re a franchisee, tell the franchisor to encourage other franchisees to join their local chapters.

This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!

Complete Transcript of Episode 679

Priscilla:  
Hello, everybody, and welcome back to The Official BNI Podcast. I’m Priscilla Rice and I’m coming to you from Live Oak Recording Studio in Berkeley, California. And I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello Ivan, how are you and where are you?

Ivan:
So, in addition to my many, many recorded visits all around the world this week, I am in North Carolina for a local BNI event. I’m traveling virtually around the world these days.

Priscilla:
Oh, great.

Ivan:
So today’s guest is someone who’s back for her second visit to BNI Podcast. Her name is Lorena Medina. Lorena is the National Director for BNI Mexico. She’s located in Leon and has been in business since 2006. Her interests include stories in any color, shape, and form–I love that. And her burning desire is to positively impact those around her with every thought, word, and action. Lorena, you’re absolutely doing that. Something no one knows about her blew me away when I saw it. It’s so funny. She loves unicorns and secretly wishes they were real. Who would have thought that’s the case? Lorena, welcome back to BNI Podcast.

Lorena:
Thank you, Ivan. It’s great to be here.

Ivan:
It’s good to have you, and you have a story that you wouldn’t tell me about. You said I had to hear it personally and experience it live. So I’m a little nervous, but let’s hear it.

Lorena:
Yeah, so I think you’re gonna love it. When I first heard it, it’s my all-time favorite BNI story.

Ivan:
By the way, I don’t say yes to people unless I know the stories normally, but you’re so good at what you do, I trust you. I’m going with it.

Lorena:
Well, thank you. I hope I deserve it. Okay, here it goes. The reason why I wanted to be here today with you is that I wanted to tell you the story of one of our networkers here in Mexico. He has been a member for five years in a Monterey chapter. That’s actually pretty close to Texas to where you are. And so it all started because Rogelio had a dream, he had a dream of becoming a business owner. He had been an employee all of his life and he dreamed about owning a business. And one very safe way to go into business for the first time is through a franchise. So what he did was that he purchased a franchise that is called Chem-Dry. It’s to wash upholstery and carpets, so it’s a cleaning service.

Ivan:
I’m familiar with it.

Lorena:
So he purchased a Chem-Dry franchise. And he fulfilled his dream of becoming a business owner. The problem was that he had a business but no customers. So he was very concerned about this. And one time during dinner with his family, he started talking about his fear and his concern that he was not going to be able to keep this business and keep this dream alive because he was having a hard time finding new customers.

His 10-year old son asked him, “Do you have business cards?” And he said, “Well, no, I’m gonna get them in a few days, so I’ll let you know.” So a few days go by and he gets his business cards and his son gets a few business cards out of his pocket without him noticing. And the next day at school, he approaches, very serious, he approaches the headmistress of his school and he says, “Listen, Miss, my father has a new business and he needs more customers. So in case you need someone to clean your carpet, here’s a business card.”

He left, and the headmistress was so touched by this little kid that had so much initiative, that she talked about this incident with her husband, who happened to be the BNI chapter president. So he said, “Give me the business card. I’ll call him tomorrow.” So he did and he invited him over and Rogelio was immediately convinced that this was the answer. And long story short, you can never be too young to network.

Ivan:
That is too funny. And Rogelio has been a member now of BNI for how long?

Lorena:
For five years.

Ivan:
Five years. And it’s because of his 10-year-old son.

Lorena:
That is correct. And the moral of the story is that he instinctively knew how to network. But most of us don’t. So for the rest of us that don’t instinctively know how to do it, there’s BNI.

Ivan:
Yeah, because we’re not doing it in colleges, are we? Colleges and universities, we’re not teaching networking in university.

Lorena:
We’re barely teaching business.

Ivan:
Yeah, fair enough. I can’t argue with that. What a great story that is. And now, do you know the son’s name?

Lorena:
No, I don’t. That’s sad.

Ivan:
I tell you what, I would do a little video message for Rogelio and for his son, just saying well done.

Lorena:
Of course. My pleasure. And the cool thing is that he must be now like, 15 years old. So uh, yeah, yeah. So that’s part of what strikes me, that we constantly wait until kids grow up, so is it only then that we start talking with them about business. And I don’t think you can be too young to get yourself involved in the family business, or at least to understand what it’s going to be like when you grow up. And we don’t have that today.

Ivan:
Yeah, what a natural. And talking to your family, I think, is a great suggestion, it’s really important, and getting their support helps to build your network.

Lorena:
Yes.

Ivan:
Who else should you be talking to, besides your 10-year old kids?

Lorena:
Well, in general your family. Your networking strategy is going to be a lot easier and a lot more successful if you involve the people in your life.

Ivan:
Right.

Lorena:
Because it becomes a community effort. It’s not just you alone, as a business owner. For example, I do know a business owner that of course is in BNI. And what he did was he joined BNI and on the very first day he went back to his employees, and he said, “I got us into this. So we’re all going to pitch in and every week, I’m going to come back to you and we’re gonna bounce ideas on how we can refer all the members in my chapter.” Because it becomes a collaborative action instead of just you on your own, because that’s another thing that they don’t teach us in school. And being a business owner doesn’t have to be a solo activity. You have a team, and networking is also a team activity.

Ivan:
Let me make sure I get this right. The person you’re talking about – he goes back every week, and he has a meeting with his staff to talk about some of his members that do presentations or whatever that week, he talks to the staff every week about them. Yeah?

Lorena:
Yes. And because instead of just sitting by yourself and thinking, ‘How can I refer the people in my network?’, you do it collaboratively. And it’s a team effort. And he gives a ton of referrals every week, because he doesn’t do it on his own.

Ivan:
Right.

Lorena:
So, I think it’s a great way to do it.

Ivan:
I know a number of members that will bring their staff to a BNI meeting so they can experience it and understand this crazy thing that they’re talking about every week, when they come back to the office from a BNI meeting. That’s a pretty good idea. Have you seen people do that?

Lorena:
Yes, for sure. And they also, they use it as a reward for their best employees, you have to earn your right to represent this company in a BNI chapter. It’s not something that I’m gonna just let you take for granted. And I’m gonna pay the membership for you, and I’m going to send you, and then you’re gonna underperform? Uh-uh, no way. You’re gonna have to earn it. So I think it’s a great way, because in the end, this is going to benefit you. You’re going to grow, you’re going to learn, you’re going to make connections that you’re going to take wherever you go. And on top of everything, you’re going to have results because you’re on the sales team. So all the benefits are for you and you need to earn this spot.

Ivan:
Yeah, I love it. Any closing thoughts before we wrap up?

Lorena:
Well, there’s a second part to this story of Rogelio that I want to tell you about. So fast forward a few months. And Rogelio has a call with his franchisor and his fellow franchisees, and they’re talking about how hard it is to get new customers. And it’s a common theme. So Rogelio gets up and he says, “I don’t know what you’re all doing. But I joined BNI and I took care of that problem.”

So the next thing that happens is that his franchisor got in touch with us to learn more about BNI, and now we have close to 10 Chem-Dry franchisees around the system here in Mexico, so we have a very profitable partnership with them.

Ivan:
That’s a great story. I love that. And we love working with franchises, who send a lot of their franchisees to BNI. I do a lot of presentations for those organizations online to help them, and not just to talk about BNI, but to talk about how to network. So great stuff.

Lorena:
And it started with a 10-year-old.

Ivan: (laughing)
And it started with a 10-year-old. How cool is that? All right. Anything else before we wrap?

Lorena:
Nothing else, I’m so happy that you trusted me enough to tell you this story on the fly. And I hope you really liked it. And if you want more stories, I have plenty.

Ivan:
Yeah, I want you to talk about, not today, what is it? Your horse paradigm? We’re going to talk about that.

Lorena:  
Oh, yeah, yeah, yeah, yeah. Let’s do that.

Ivan:
I want you to talk about that at a future one. And I got to talk to you more at some point about this unicorn thing.

Lorena: (laughing)

Ivan:
I’ve known you for years. You are so not the kind of person, in my mind, to, you know, thought that you loved unicorns. So we’re gonna have to have a conversation about that.

Lorena:
Yes, for sure.

Ivan:
Thanks for coming back to the BNI podcast. We appreciate everything you do for BNI Mexico, and for Latin America. BNI Mexico has been very supportive of BNI Latin America, and we appreciate that.

Lorena:
My pleasure.

Ivan:
All right, back to you, Priscilla, thank you.

Priscilla:
Okay, great. Lorena, you have something in common with my three-and-a-half-year-old granddaughter. Because she loves unicorns.

Lorena:
She also has a unicorn onesie?

Priscilla:
Yes, she does. She had a unicorn birthday cake this year. Anyway, okay, well, thank you both so very much.

The sponsor for this podcast is Ivan’s Inner Circle. Go check out the great content available at www.IvansInnerCircle.com where Ivan has assembled a variety of interesting topics for you to learn about and participate in. Thank you so much for listening. This is Priscilla Rice, and we look forward to having you join us again next week for another exciting episode of The Official BNI Podcast.

https://www.bnipodcast.com/2020/10/28/episode-679-how-young-do-you-have-to-be-to-network/