Episode 677: How to Build Your VCP on Zoom /第677集：如何在Zoom上建立你的VCP？(Visibility)知名度 (Credibility)信譽度 (Profitability)盈利能力

 第677集：如何在Zoom上建立你的VCP？

Tiffanie Kellog第八次出現在播客上，分享她在Zoom上建立VCP的技巧，如何被人看到，該說什麼，不該做什麼。

如何被人看到

在Zoom上參加BNI會議時，充分利用您的空間尤為重要：

• 帶上你的能量。
• 在鏡頭下保持你的手勢。
• 具有專業背景的專業著裝。
• 確保Zoom顯示你的全名和公司名稱。

如何說

• 保持簡明扼要。 具體要好。
• 使用成功案例。
• 不要重新講述一個故事：重新體驗它。

不該做什麼

• 除非有緊急情況，否則不要關閉相機或遠離相機。
• 如果你穿著短褲或運動褲，不要讓別人看到。
• 即使是靜音，也不要在家裡打電話或和其他人說話。
• 不要依賴技術，尤其是預先錄製的視頻。
•  不要在沒有讓你的聽眾參與的情況下說話。向您的共同主持人尋求有關民意調查，反應和聊天的幫助。

獎勵回合：

• 計劃、準備和實踐，以強大的力量和激情進行演示，讓您創造深刻的盈利能力。
• 記住，線下的規則仍然適用於線上。

本集由Ivan's Inner Circle贊助。今天就成為創始會員吧

第677集完整版

Priscilla:

大家好，歡迎回到BNI官方播客。我是普里西拉-賴斯，我現在從加州伯克利的Live Oak錄音室為您播報。我今天在電話中加入的是BNI的創始人和首席願景官，Dr. Ivan-Misner。你好，Ivan，你在哪裡？

Ivan:

我喜歡回到 "你怎麼樣，你在哪裡？" Priscilla，非常感謝你，正如我在上週的播客中提到的，我們要回到它，因為你知道，我在旅行。是的，這是虛擬的。所以我們認為，我們會把它納入回來，至少要提到我正在直播的一個地方。這週我在英國現場參加一個大型的區域活動。我在世界各地做了很多記錄訪問，但是我正在英國進行現場直播。

那麼今天我們有一個有趣的話題，如何在Zoom上建立你的VCP。而對於不知道的人來說，VCP代表的是Visibility知名度，Credibility信譽度，Profitability盈利能力。

而我們有一個人作為嘉賓，她現在是BNI播客中嘉賓訪問次數的衛冕冠軍。這是她的第八次訪問，是Tiffanie Kellog，Tiffanie在2003年進入創業世界。她很享受能夠幫助客戶賺錢，節省時間，享受樂趣。

在COVID之前，她花了很多時間在全球旅行，為成千上萬的企業家提供了幫助，現在她實際上可以像我一樣做。 而且，無論是否以南方的口音分享她的專業知識，推薦營銷，人脈關係，最大限度地利用您的時間，Tiffanie都會通過有趣而有趣的演講與任何觀眾打交道。

現在，您必須了解蒂芙妮（Tiffanie）擁有的“襪子”品牌，請轉到第489集，講述她的彩色襪子。 她總是穿著漂亮的襪子。 有趣的是，如果您看著我的襪子抽屜，那全是我的襪子，全都是黑色的。 所以她很多彩。 她是幾本書的作者。 今天我們帶她回到這裡談論VCP。 歡迎回來，Tiffanie。

Tiffanie:

非常感謝。 很高興來到這裡。

Ivan:

你要談三件事，如何被人看到，說什麼，不做什麼。如果我們有時間，我們還有一輪獎勵。那麼，跟我們談談，它在VCP中的應用。

Tiffanie:

這是一個有趣的事情，我們已經切換到Zoom，我們已經在這裡六個月左右。我認為我們必須牢記，在鏡頭下的我們現在已經取代了在會議上的我們。因此，我們想確保我們正在做的一切事情都是使引薦信心曲線向上而不是使引薦信心曲線向下。

所以對我來說，第一件事就是，你想怎麼被看到？當我們只有很短的時間來做每週的演講，或者一年只有幾次的專題演講時，我們要確保我們能充分利用我們所擁有的空間。

很多人都在畫面上和你一起看Zoom會議，所以你只有幾英寸高。所以你真的要考慮把你的能量。我認為你在Zoom上要比你本人更有活力。你怎麼看，Misner博士？你是否發現你必須要更上一層樓？

Ivan:

是的 叫我Ivan就好，Tiffanie。 我想是這樣。 而且我認為您必須記住這一點，例如手勢，手勢-我在某處必須是意大利語，因為如果您綁住我的手，我不會說話。 我認為確保您的手包含在相機中非常重要。 因此，當您進行手勢操作時，這意味著您需要將其收緊。你需要把你的手伸得更近一些，以顯示出你的興奮，在視覺上顯示出你的觀點，如果這有意義的話。

Tiffanie:

是。 我知道我們的相機所處的位置完全不同。 因此，對我來說，我永遠不會在公共場合講話。 但是您確實希望人們看到這一點。 另外，我想您想在被人看到時想“我可以使用道具嗎？ 我們可以使用某種視覺效果嗎？”

Ivan:

是的，很好的建議。 

Tiffanie:

然後我們還有虛擬背景與常規背景。我認為您的目標是，要成為一名專業的，具有專業背景的著裝專業，而不論這是適合您的虛擬服裝。 或者我的辦公室有一個Zoom角。

我其實是三年前創建的，到我可以輕鬆地做變焦，我知道它總是在我身後看起來很棒。因為如果你--我不知道你是否見過有些人人，背景裡有一堆臟兮兮的東西？

Ivan:

 是的，我有。 不好看 我不知道他們在想什麼。 我會告訴你一個讓我感到震驚的人。您是否看到讓我站在左邊的BNI Zoom背景？我之所以看到它們，是因為人們會截取屏幕截圖，而我實際上是在Facebook上被加了標籤，當時只有我作為背景，這讓我很生氣。

Tiffanie:

這很狂亂。最後我想說的是，關於被人看到的問題，請確保你的名字拼寫正確，名字和姓氏，甚至可能是你的公司名稱，在Zoom框中與你一起標註。我在訪問一個章節時，有人被列為 "爸爸的iPhone"。

Ivan:

哦，天哪， 好吧。這是一個問題，你不希望這樣做。

Tiffanie:

首先我們要確定的是，我們要讓人看到。第二件事，我覺得對我們來說非常重要，就是怎麼說？我認為現在比以往任何時候都要確保我們的信息非常簡潔。我們喜歡用一句話 "具體要出色"。在你的週報和專題演講中，你一定要確保你對那個理想的引薦人或理想的引薦來源有具體的說明。而且我認為，當你在分享的時候，如果你能用成功的案例，那是非常有影響力的。

我們喜歡說，故事是賣點，而事實只是說明。所以，只要你能告訴我們你為客戶創造的成功案例，就能讓你的分會成員更容易推薦你。

Ivan:

我可以添加一件事嗎？ 關於講述，因為我認為這很重要。 不要重述故事。 您知道的越多，可以重新思考自己的經歷，並儘最大努力在講故事時重新體驗它，從而使故事敘述更好。

Tiffanie:

肯定是這樣的。而且我覺得有時候人們不一定能得到重溫的感覺。想想氣味，想想聲音， 想想田野。就在您周遭的環境中，有時甚至只是在想一想，您就會知道，我會聞到空氣中的鹽分，因為我在佛羅里達州和海灘，或者可能在任何地方。

Ivan:

是的，我認為這樣可以更有效地定位故事。

Tiffanie:

是的，所以我們知道如何被人看到，說什麼，最後，我們知道什麼是不應該做的。我認為這在過去幾個月裡對人們的VCP有很大的影響。

因為我認為他們沒有考慮自己對鏡頭上的影響或沒影響。 對我來說，這是第一件事，因為假設您認識一個不在攝影機上的人，Ivan，您認為他們在做什麼？

Ivan:

是啊，誰知道呢？他們甚至可能不在那裡。他們可能已經走了。

Tiffanie:

對。 和我一樣，如果我正在進行Zoom通話，並且由於不幸的原因不得不離開，那麼我通常會關閉相機，然後走開，然後，你知道的，盡快打開相機。

Ivan:

我也是，因为如果我走了，我通常都是穿着运动短裤。所以我不希望别人在我走的时候嘲笑我。

Tiffanie:

這確實提出了一個好觀點。 我想，您知道，在Zoom世界中，我們作為職業裝所穿的衣服絕對是另一回事。所以你要確保自己穿得很專業 至少要確保你在鏡頭里看到的是什麼

Ivan:

絕對正確，即使您知道腰部以上的部分，也必須打扮它。 （笑）您可能已經準備好談談另一件事，那就是不要因為電子郵件和其他內容而煩惱。不要在做其他社交媒體，因為你可能認為你看起來像在關注，但你的眼睛投向了一個稍微不同的方向，它顯然看起來像你在做別的事情。

Tiffanie:

或者你可以知道燈光會發生變化，Zoom的時候屏幕是不會變的，但是大家會看到，尤其是滿屋子人的時候，你可以看到有的人突然變亮了，你就知道他們換了屏幕，而有的人沒有換。

Ivan:

是的 ， 因此，僅供參考，我的屏幕發生了很大變化。 但這是因為我在巨大的大窗戶前，當太陽出來時，我會變得更明亮。 我沒有寫電子郵件。

Tiffanie:

通常，您可以分辨出某人何時受到外界影響，或者您知道那是什麼時候，您可以看到他們四處移動視線。 我的意思是，我在一次BNI實時會議中見過一次或兩次，看到時我搖了搖頭，但他們仍在攝像頭上，他們被靜音了，但是您可以告訴他們 在電話上或與其他人交談。

Ivan:

是的，我也看到了。這些都是簡單的事情，應該是顯而易見的，但如果我們不說，人們有時就不會想到這些。所以這些都是非常好的建議。還有什麼不該做的事嗎，因為我想我們有時間讓你做你的獎勵回合。

Tiffanie:

好了，最後我想補充的是什麼不該做， 但接下來我要進入該做的事，然後我們將進入獎勵回合。

因此，您必須非常謹慎地依靠技術。 我知道很多人喜歡為他們的專題演講製作視頻。但是，我這裡可以用電腦播放視頻，可以接聽電話，但不能使用Wi-Fi。 如果該分會中的人正在觀看，並且信號不佳，則顯示速度會變慢，而且會比較不穩定。所以你只能依靠視頻來觀看。

相反，我建議使用民意調查，讓人們舉手或點擊反應按鈕。讓他們把答案放在聊天框裡。或者你其實也可以去參與者部分，讓人們投贊成或反對票。

讓你的合作主持人來幫你解決這個問題。如果你不知道怎麼做，我當然可以在事後分享，主動聯繫，我分享你怎麼做。讓它有互動性。不要只講5分鐘、8分鐘、10分鐘。讓我們參與進來。

Ivan:

偉大的建議。好了，我們還有時間嗎，我們快沒時間了。在這裡給我們您的獎金回合。

Tiffanie:

我想談一談演示文稿獲利能力的七個P。所以您要計劃，準備和練習。我知道，Misner博士，您想說至少要練習四到六次。 在我看來，這包括你在做Zoom的時候。

計劃、準備和練習，讓您的演講充滿力量和激情。假裝喜歡你的工作，即使你不喜歡。我們希望看到你的享受。如果你看起來很憂愁，我們就不想介紹你。而我們做這一切是為了幫助我們創造深刻的盈利能力。

Ivan:

我喜歡它。計劃，準備，實踐，以提供一個演示與權力和激情發表演講，讓你創造深刻的盈利能力。太棒了，Tiffanie。

最後有什麼想法嗎？ 我們沒時間了。

Tiffanie:

我們在線上並不意味著線下的規則不適用。所以，請記住，每次你做會議，一對一，我喜歡叫他們 "Zall"，Zoom電話，所有的規則仍然適用。

Ivan:

是的，絕對。 好吧Tiffanie，聽著，這就是為什麼您成為我的播客（八號播客）的當選冠軍。 並希望您能再來更多。 非常感謝您今天再次參加。 感謝您

 接還給你Priscilla.

Priscilla:

好的，真是完美。謝謝你們兩個。好了，本週就到這了。

這個播客的贊助商是Ivan的內心世界。如果你去看看現有的精彩內容，去www.IvansInnerCircle.com，你會看到伊万為你收集了各種有趣的話題，讓你了解並參與其中。

非常感謝您的收聽，我是Priscilla Rice。我們期待您下週再次加入我們的節目，參加另一集精彩的BNI官方播客。

Episode 677: How to Build Your VCP on Zoom

October 14, 2020 by Ivan Misner 2 Comments

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Synopsis

Tiffanie Kellog makes her eighth appearance on the podcast to share her tips for how to be seen, what to say, and what not to do to build VCP on Zoom.

How to Be Seen

When you’re at a BNI meeting on Zoom, it’s especially important to make the most of the space you have:

• Bring your energy.
• Keep your hand gestures on camera.
• Dress professionally with a professional background.
• Make sure Zoom shows your full name and company name.

What to Say

• Keep your message concise. Be specific to be terrific.
• Use success stories.
• Don’t re-tell a story: re-live it.

What Not to Do

• Don’t turn off your camera or step away from it unless there’s an emergency.
• If you’re wearing shorts or sweatpants, don’t let people see them.
• Don’t talk on the phone or to other people in your house, even if you are muted.
• Don’t rely on technology, especially pre-recorded videos.
• Don’t talk without getting your audience involved. Ask your co-host for help with polls, reactions, and chat.

Bonus Round:

• Plan, Prepare, and Practice to deliver a Presentation with Power and Passion so you create profound Profitability.
• Remember that the offline rules still apply online.

This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!

Complete Transcript of Episode 677

Priscilla:
Hello, everybody, and welcome back to The Official BNI Podcast. I’m Priscilla Rice, and I’m coming to you from Live Oak Recording Studio in Berkeley, California. And I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan, how are you and where are you?

Ivan:
I love going back to the “How are you and where are you?” Priscilla, thank you so much and as I mentioned in last week’s podcast, we’re going back to it because you know, I am traveling. Yeah, it’s virtual. But I am traveling all over the world. And so we thought we would incorporate it back in by at least mentioning one of the places that I am live. This week I am live in the United Kingdom for a large regional event. I’ve done a lot of recorded visits around the world, but I’m doing a live event in the UK.

So we have an interesting topic today, how to build your VCP on Zoom. And for those of you who don’t know, VCP stands for Visibility, Credibility, Profitability.

And we have someone as a guest, who is now the reigning champion for the number of guest visits on BNI podcast. This is her eighth visit, it is Tiffanie Kellog, and Tiffanie entered the entrepreneurial world in 2003. She’s enjoyed being able to help her clients make money, save time, have fun. She spent her time traveling across the globe before COVID, helping thousands of entrepreneurs, now she probably does it virtually like I do. And whether sharing her expertise, with her Southern accent, on referral marketing, networking, maximizing your time, Tiffanie will knock your socks off with any audience with their fun and entertaining presentations.

Now, you have to understand the ‘socks’ branding thing that Tiffanie’s got, go to Episode Number 489, about her colorful socks. She always wears amazing socks. And what’s funny about that is if you looked at my sock drawer, it’s all black, all my socks. So she’s very colorful. She’s the author of several books. And we have her back here today to talk about VCP. Welcome back, Tiffanie.

Tiffanie:
Thank you so much. I’m so glad to be here.

Ivan:
You’re going to talk about three things, how to be seen, what to say, what not to do, and if we have time, we’ve got a bonus round. So, talk to us about that and how it fits in VCP.

Tiffanie:
It’s an interesting thing where we’ve switched to Zoom, and we’ve been here six months or so now. And I think we have to keep in mind that being on camera is now replacing us being in the meeting. So we want to make sure that we’re doing everything we can to be moving up the referral confidence curve and not down the referral confidence curve.

And so the first thing to me is, how do you want to be seen? And when we only have a short time for our weekly presentation, or our featured presentation just a couple times a year, we want to make sure that we are making the most of the space that we have.

Many people are watching the Zoom meeting with you on gallery, so you’re only a couple inches high. So you really want to think about bringing your energy. I think you have to be more energetic on Zoom than you actually do in person. What do you think, Dr. Misner? Are you finding that you have to kind of take it up a notch?

Ivan:
Yeah. Call me Ivan, Tiffanie. I think so. And I think you have to remember that, like gestures, hand gestures—I must be Italian somewhere, because if you tied my hands, I couldn’t speak. I think it’s really important to make sure that your hands are included in the camera. So that, you know, when you’re doing hand gestures, which means you need to tighten it up. You need to bring your hands in a little closer to show that excitement, to visually show that you’re making a point, if that makes sense.

Tiffanie:
Yes. And I know we’re all in like different, where our camera is at. So for me, I would never talk in public with my hands up by my head. But you do want to have people see that. Also, I think you want, when you’re being seen, you want to think “Can I use props? Is there something visual that we can use?”

Ivan:
Yes, great suggestion. Yeah.

Tiffanie:
And then we also have the virtual backdrops versus the regular backgrounds. I think that your goal is you want to be professional, dress professional with a professional background, whether that’s virtual that works for you. Or I have a Zoom corner in my office. I actually created this about three years ago to where I can easily do Zoom, and I know it always looks great behind me. Because if you—I don’t know if you’ve seen anybody Ivan, with the dirty piles of stuff in the background?

Ivan:
Yes. Yeah, I have. It’s not pretty. I don’t know what they’re thinking. I’ll tell you one that cracks me up though. Have you seen the BNI Zoom background that’s got me standing off on the left? I see them because people take screenshots and I’m tagged on Facebook actually being in a photograph, when it’s just me as a backdrop, which just cracks me up.

Tiffanie (laughing):
That is hysterical. The last thing I want to say about being seen is make sure that you have your name spelled properly, first and last name, maybe even your company name, labeled with you in the Zoom box. I was visiting a chapter, and somebody was listed as “Dad’s iPhone”.

Ivan:
Oh, God, okay. That’s a problem, you don’t want to do that.

Tiffanie:
The first thing we want to make sure is, we want to be seen. The second thing, I think it’s very important for us, is what to say? I think that now more than ever, we have to make sure we’re very concise with our message. And we like to use the saying “Be specific to be terrific.”

During your weekly and featured presentation, you definitely want to make sure that you are specific about that ideal referral or the ideal referral source. And I think that when you’re sharing, if you can use success stories, that is so impactful. We like to say stories sell, where facts just tell. So anytime you can tell us successes that you’ve created for your clients, it makes it easier for your fellow chapter members to refer you.

Ivan:
Can I add one thing to that? About telling, because I think it’s really important. Don’t retell a story, relive the story. The more you can relive it, you know, really think about your experience there and do your best to relive it as you tell that story, it makes for better storytelling.

Tiffanie:
Definitely. And I think sometimes people don’t necessarily get the reliving of it. Think about the smells, think about the sound, think about the fields; it’s so much more than just what was happening. It’s that environment around you, and sometimes even just thinking about, you know, I could smell the salt in the air, because I’m in Florida and beaches, or whatever it may be.

Ivan:
Yeah, and saying that helps to, you know, position the story, I think more effectively.

Tiffanie:
Yes. So we’ve got how to be seen, what to say, lastly, we have what not to do. And I think this has been dramatically impactful to people’s VCP over the past several months. Because I don’t think they’re thinking about the impact that they have being on camera or not being on camera. To me, that’s the number one thing, because let’s say you know somebody that’s not on camera, what do you think they’re doing, Ivan?

Ivan:
Yeah, who knows? They may not even be there. They may have stepped away.

Tiffanie:
Right. Like to me, if I’m on a Zoom call, and I have to step away for an unfortunate reason, then I usually turn my camera off, step away, then, you know, turn it back on as soon as I can.

Ivan:
As do I, because if I walk away, I’m usually in sweat shorts. So I don’t want people to laugh at me as I walk away.

Tiffanie:
And that does bring up a good point. I think, you know, what we wear as professional attire in the Zoom world is definitely a different thing. So you just want to make sure that you’re professionally dressed, at least for whatever you’re going to be seeing on the camera.

Ivan:
Absolutely right, you’ve got to dress the part, even if it is, you know, from the waist up. (laughing) One other thing, you may be ready to touch on this, is don’t get sidetracked doing email and other stuff. Don’t be doing social media, because you may think you look like you’re paying attention, but your eyes are cast in a slightly different direction and it clearly looks like you’re doing something else.

Tiffanie:
Or you can tell the lighting will change, the screen doesn’t change on Zoom but people will see, especially if there’s a room full of folks, you can see that some people are all of a sudden getting bright, and you know that they’ve changed screens while others have not.

Ivan:
Yeah. All right. So just an FYI, my screen changes a lot. But that’s because I’m in front of great big giant windows and when the sun comes out, I get brighter. I’m not doing email.

Tiffanie:
You can usually tell when it’s somebody’s outside influence, or if it’s, you know, you can see them moving their eyes around and looking. Or I see people and I mean, I have seen this once or twice in a live BNI meeting, and I shake my head when I see it, but they’re staying on camera, they’re muted, but you can tell they’re talking on the phone or to somebody else.

Ivan (laughing):
Yes, I’ve seen that too. These are simple things that should be obvious but if we don’t talk about them, people sometimes don’t think about them. So these are really good suggestions. Anything else on what not to do, because I think we have time for you to do your bonus round.

Tiffanie:
Okay. The last thing I want to add for what not to do, but then I’m going to go into what to do, and then we’ll go to the bonus round. So you have to be really careful about relying on technology. I know a lot of people like to do videos for their featured presentation. However, I can play the video here on my computer, super high speed, I’m jacked-in, I’m not wi-fi. If the people in the chapter though, are watching, and they don’t have great signal, it’s slower, it’s choppy. So you have to watch relying on videos.

Instead, I recommend use polls, have people raise their hand or hit the reaction buttons. Have them put answers in the chat box. Or you can actually go to the participants section and have people vote yes or no. Get your co-host to help you with that. If you’re not sure how to do that, I can certainly share after the fact; reach out, get in touch and I’ll share how you do that. Make it interactive. Don’t just talk for 5, 8, 10 minutes. Get us involved.

Ivan:
Great suggestions. All right, do we have time, we’re almost out of time. Give us your bonus round here.

Tiffanie:
So I like to talk about the seven P’s of Profitability for Presentation. So you want to Plan, Prepare, and Practice. And I know, Dr. Misner, you like to say practice at least four to six times for your presentations. And that, to me, includes when you’re doing Zoom. Plan, Prepare, and Practice to deliver your Presentation with Power and Passion. Pretend like you like what you do, even if you don’t. We want to see your enjoyment. We don’t want to refer you if you look like your miserable. And we do all this to help us create profound Profitability.

Ivan:
I love it. Plan, Prepare, Practice to deliver a Presentation with Power and Passion so you create profound Profitability. Fantastic, Tiffanie.

Any last thoughts? We’re out of time.

Tiffanie:
Just because we’re online doesn’t mean the offline rules don’t apply. So keep in mind every time that you do a meeting, a One-to-One, I like to call them a “Zall”, a Zoom call, that all the rules still apply.

Ivan:
Yeah, absolutely. Well, listen, Tiffanie, this is why you are the reigning champion for being on my podcast, podcast number eight. And hope to have you back for more. Thank you so much for being on again today. We appreciate you.

Over to you, Priscilla.

Priscilla:
Okay, perfect. Thank you, both of you. That was great. Well, that’s it for this week.

The sponsor for this podcast is Ivan’s Inner Circle. If you go and check out the great content available, go to www.IvansInnerCircle.com and you’ll see that Ivan has assembled a variety of interesting topics for you to learn about and participate in.

Thank you so much for listening. This is Priscilla Rice, and we look forward to having you join us again next week for another exciting episode of The Official BNI Podcast.

https://www.bnipodcast.com/2020/10/14/episode-677-how-to-build-your-vcp-on-zoom/