Episode 668: How to Succeed in Uncertain Times / 第668集:如何在不確定的時代取得成功?
第668集:如何在不確定的時代取得成功?
- 事前–培養轉變心態和適應業務的意願。
- 轉動您的思維使其與該願景保持一致。
- 讓你的人和願景影響到的每個人也與願景保持一致。
- 化解自己心中的矛盾和人與人之間的矛盾。
- 執行行動,不斷向這一願景邁進。

第668集完整版
Priscilla 大家好,歡迎回到BNI官方播客。我是Priscilla Rice,我現在從加州伯克利的Live Oak錄音室為您報導。而我今天加入的電話 由BNI創始人和首席願景官 ,Dr. Ivan Misner。你好, Ivan ,你今天怎麼樣?
Ivan 我做得很棒。 Priscilla。 我想念你說:“你好嗎,你在哪裡?” 但是您知道COVID的問題-我們仍在繼續進行。 我很好。 我今天有一位客人,我的客人是馬克·古爾斯頓博士。 他是一名高管教練,也是創業者、創始人、CEO的顧問,專注於在不確定的時期進行有效的領導。而他目前正在寫一本關於這個主題的書,將於2021年初出版。 他是七本書的作者,他主持 "My Wake Up Call "播客,很棒的播客,也是外科同理心領域的創造者。我從來沒有跟你談過這個問題,馬克。我很想在直播間聽到這個。我很榮幸能稱他為我的朋友。馬克,歡迎回來。你已經上過好幾次了 歡迎回到BNI播客
Episode 668: How to Succeed in Uncertain Times
Synopsis
Dr. Mark Goulston joins Dr. Misner on the podcast today to share his system for succeeding in uncertain times.
The people who do best in uncertain times are those who can look on uncertainty as an adventure rather than a threat.
You can become one of those people by starting with the question “What problem do people urgently need solved that we can solve?” and “What problem do people urgently need solved that other BNI members can solve for them?”
If your product or service isn’t solving an urgent problem, you need a plan–and you need to get your team on board with the plan. Dr. Goulston calls this plan PrePARE:
- Pre – develop the willingness to shift your mindset and adapt your business.
- Pivot your mind to be aligned with that vision.
- Align your people and everyone that vision affects to be also aligned with that vision.
- Resolve the conflicts in your mind and the conflicts between people.
- Execute action to keep moving towards that vision.
Revisit this plan every few weeks to stay on track.
And remember, just because you’re afraid doesn’t mean you’re in danger. Before you go to sleep, ask yourself “What can I do tomorrow to get my company through this?” Write down the answer.
For more information about PrePARE and Mark Goulston’s other work, visit to markgoulston.com.

Complete Transcript of Episode 668
Priscilla
Hello, everybody, and welcome back to the official BNI podcast. I’m Priscilla Rice, and I’m coming to you from Live Oak Recording Studio in Berkeley, California. And I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan. How are you today?
Ivan
I’m doing fantastic. Priscilla. I miss you saying “how are you and where are you?” but you know with COVID – we still have that going on. I’m doing great. I have got a guest here today and my guest is Dr. Mark Goulston. He’s an executive coach and consultant to entrepreneurs, founders, CEOs, focusing on leading effectively through uncertain times. And he’s currently writing a book on that very topic which will be published in early 2021. He’s the author of seven books, he hosts the My Wake Up Call podcast, great podcast, and is the creator of the field of surgical empathy. I’ve never talked to you about that one, Mark. I’d love to hear about that off air. I’m honored to call him my friend. Mark, welcome back. You’ve been on several times. Welcome back to the BNI Podcast.
Mark
Well, thank you for having me on again. It’s always good to speak to you and help your organization and your chapters and members to be more successful, especially in these difficult times.
Ivan
Yeah, and you’ve got, this is a great topic how to succeed in uncertain times. So I’ve got four questions for you. The first one is how do you see the unknown as an adventure? Because I think mindset is important and I think that’s what this is probably about.
Mark
Yes, mindset is huge. I’ve been presenting to entrepreneur groups, and what distinguishes the people who seem to be doing okay or thriving, is they look at the unknown as an adventure to be lived, whereas the other people look at it as a danger to be avoided. And what distinguishes those people who see it as an adventure to be lived, is they have a track record of the unknown introducing opportunities, whereas the other people, the unknown frightens them, because they saying what are we going to do with our inventory? What are we going to do, our markets not buying? What do we give them? Or what are we going to do? And so it’s something that you can get into but you sort of have to practice it. So one question you can ask yourself, if you have a product or service is what problem does our product or service most urgently solve for who? Because that’s a good way to think of what you have. And if you have a certain market that you have a relationship with, and your product or service doesn’t currently give them a good solution, you have the relationship with them and you could say what problems might they be having that they urgently need solved that we could solve? Plus, you can refer other BNI members, which and the coin of the realm is generosity, givers gain. And you can go into conversations, helping your customers survive these times and provide them with other people beyond yourself. And those people are going to be grateful to you.
Ivan
You know, I know some people are thinking, yeah, that might work for other people. But I’m here to tell you wait, we know what you’re talking about is real. I’ve lived it. My biggest challenge personally was losing a massive client as a consultant, which, because of that, it led me into this great adventure called BNI. BNI would not have been created, had I not lost my largest client. So I think you’re absolutely correct. So, talk a little bit about trusted team members and how they fit into this.
Mark
Well, what I realized when I speak to entrepreneurs, is they’re often – they wouldn’t be entrepreneurs if they weren’t great at some sort of vision and some sort of strategy. The bottleneck is execution because you have to do things through people and people are messy. They don’t, mean to be messy, but we all have personalities. And so the key is to really get a great team aligned with you. I was saying before the podcast that I am possibly the happiest I’ve been in my career, because I’m writing two books for Harper Collins, and I have fully locked and loaded team members when I’m on the phone with them live, and I actually cry with gratitude, because what they bring to the table allows me to stay in my lane. And their lanes are complementary. And, you know, I look back at some of the teams I’ve had before and I think I’ve enabled people, I’ve accepted people who weren’t good team members. So realize that to get anything done, you need to be able to execute and you execute by working with the best team. And then of course, it means getting the best people on your team.
Ivan
Right. And in BNI, I think your fellow BNI members can be part of that team. I’ve seen members by having mastermind sessions, one to ones with other people, get some great ideas to help them during these difficult times. So you would agree with that?
Mark
Yeah, absolutely. And sometimes it’s tough to hear what we need to hear, but don’t want to hear.
Ivan
So explain that.
Mark
Well, it’s really important in those masterminds, that when people are giving you input, it’s not to make you feel worse about yourself, it’s always to make you feel better. But sometimes they’re going to tell you things you need to hear, but you don’t want to hear because it may mean you have to start saying no and cutting off things from your business that no longer serve it, but you don’t know how to do that.
Ivan
Good. Interesting.
Mark
You know, one of my specialties is I’ve trained FBI hostage negotiators and so I’m this pretty good conflict resolution person and I get it I get brought in because avoiding conflict or dealing with it poorly is one of the biggest obstacles to success. And it’s not because people don’t have the will to deal with a conflict. They just don’t have a way that is doable by them. They’re afraid they’re going to upset people, they’re going to hurt people, they’re going to feel guilty. And that’s something that the more you master those skills, it’s amazing how the stress can go away when you can walk into any conflict with confidence.
Ivan
Nice. So how do you coordinate both your creative and your pragmatic inputs in a situation like we find ourselves in today?
Mark
A friend of mine told me we always guard our calendars. And you know, and I was mainly an empathic person for 30 years. I was a suicide specialist with no patients killing themselves for 30 years. And my main tool was something I call surgical empathy. I went into the dark night of the soul and I kept them company there. When they felt less alone, they started to cry and they started to feel better, they started to feel relief, they started to feel hope. But as I’ve expanded what I do out into the business world, and I have an entrepreneurial spirit, my entrepreneurial spirit is not the same as my empathic abilities. But if you calendar, literally in your calendar, times to do creative problem solving, and then other times to be practic, pedal to the metal, get the stuff out the door, you know, then you won’t lean into doing one too much at the expense of the other.
Ivan
I love that. I don’t know if you know this about me, but I color code my calendar based on the activities that I’m doing to make sure that I’m spending time being creative and doing the things I love doing as well as the administrative stuff, and anything in red usually involves lawyers, you know. So I color code my calendar for that very reason. I love that idea.
Mark
Yeah, that is so true. Yep.
Ivan
All right. So you have a process to help business owners and you call it prepare, it’s Pre-PARE for anything. What’s that all about?
Mark
So the Pre- means a willingness to shift your mindset, a willingness to look out of the market and your business and think differently; you know, the definition of insanity is doing the same thing over and over again, expecting better results. And then what P.A.R.E. stands for is pivot, align, resolve, execute. And what that means is after you have the intention, yes, I’m willing to switch in order to survive and then thrive, Pivot means you have to shift the way you’re thinking. You have to, just like a basketball player needs to pivot. You need to shift the direction you’re going in your head. And then the A is you have to align people to shift with you. And they’re used to doing what they’re doing. And the R is resolve and resolve means you have to have the resolve to say, I’m going to pivot, and I’m going to align them, but then you have to resolve the conflicts in your head, and resolve the conflicts between people so that you can get them to align. And then E is execute, then just act. And this is something you need to be doing and visiting with your teams, probably at least every couple of weeks.
Ivan
By your teams, you’re referring to the people who work closely to you, your key people.
Well, this is great stuff. And that’s definitely what we had to do in BNI, the first thing was to pivot. We had 9600 in-person meetings, and we had to pivot very quickly to all online; we had to get everyone aligned with it. We had to figure out how to do that. And, you know, all that was part of what you just described. So I think that’s a great outline for what to do during uncertain times. Any closing thoughts before we wrap up?
Mark
Just because you’re afraid doesn’t mean you’re in danger. It’s important to keep that in mind, because sometimes what will happen is we will get anxious just because of everything around us. But it doesn’t mean that you’re in danger. And something you can actually do every night that will calm you down and enable you to sleep is to say to yourself, what can I get done tomorrow that will help my company move through this? Write it down before you go to sleep. What can I get done tomorrow that will help my company moved through this and then write it down and you can change it when you wake up, but at least it’ll help you fall asleep.
Ivan
Wow, Mark, that was really profound just because you’re afraid doesn’t mean you’re in danger. Is that right?
Mark
Yeah, right.
Ivan
That’s a powerful statement. I appreciate you sharing that. And I appreciate you being back on the BNI podcast. Thank you so much. If people want to learn more about you, they can go to MarkGoulston.com. And I’m assuming they can get your podcast information there as well.
Mark
Absolutely, yes.
Ivan
Mark, thanks for being back on the BNI podcast.
Mark
Thank you Ivan, and the best to BNI.
Ivan
Thank you. Over to you, Priscilla.
Priscilla
Okay, thank you so much, both of you. That was very insightful information. The sponsor for this podcast is Ivan’s Inner Circle. Go check out the great content available at www.IvansInnerCircle.com. Ivan has assembled a variety of interesting topics for you to learn about and also to participate in. Thank you so much for listening. This is Priscilla Rice and we look forward to having you join us again next week for another exciting episode of the Official BNI Podcast.
https://www.bnipodcast.com/2020/08/12/episode-668-how-to-succeed-in-uncertain-times/
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