Episode 668: How to Succeed in Uncertain Times / 第668集:如何在不確定的時代取得成功?

 第668集:如何在不確定的時代取得成功?


Dr. Mark Goulston 今天和Dr. Misner 一起參加播客,分享他在不確定時期的成功體系。
在不確定時期做得最好的人,是那些能把不確定看成是一種冒險而不是威脅的人。
你可以成為這些人中的一員,從 "人們迫切需要解決的問題,我們能解決嗎?"和 "人們迫切需要解決的問題,其他BNI成員能為他們解決嗎?"開始。
如果您的產品或服務不能解決緊急問題,則需要製定計劃,並且需要使團隊參與其中。 Goulston博士將此計劃稱為PrePARE:
  1. 事前–培養轉變心態和適應業務的意願。
  2. 轉動您的思維使其與該願景保持一致。
  3. 讓你的人和願景影響到的每個人也與願景保持一致。
  4. 化解自己心中的矛盾和人與人之間的矛盾。
  5. 執行行動,不斷向這一願景邁進。
每隔幾週重新檢查該計劃以保持進度。
請記住,僅僅因為害怕並不意味著您有危險。 在您入睡之前,問自己“明天我該怎麼做才能使公司度過難關?” 寫下答案。
有關PrePARE和Mark Goulston的其他工作的更多信息,請訪問markgoulston.com.

Ivan's Inner Circle
本集由Ivan's Inner Circle贊助。今天就成為創始會員吧

第668集完整版

Priscilla
大家好,歡迎回到BNI官方播客。我是Priscilla Rice,我現在從加州伯克利的Live Oak錄音室為您報導。而我今天加入的電話 由BNI創始人和首席願景官 ,Dr. Ivan Misner。你好, Ivan ,你今天怎麼樣?

Ivan
我做得很棒。 Priscilla。 我想念你說:“你好嗎,你在哪裡?” 但是您知道COVID的問題-我們仍在繼續進行。 我很好。 我今天有一位客人,我的客人是馬克·古爾斯頓博士。
他是一名高管教練,也是創業者、創始人、CEO的顧問,專注於在不確定的時期進行有效的領導。而他目前正在寫一本關於這個主題的書,將於2021年初出版。
他是七本書的作者,他主持 "My Wake Up Call "播客,很棒的播客,也是外科同理心領域的創造者。我從來沒有跟你談過這個問題,馬克。我很想在直播間聽到這個。我很榮幸能稱他為我的朋友。馬克,歡迎回來。你已經上過好幾次了 歡迎回到BNI播客


Mark
好吧,感謝你再次邀請我。和你說話總是很好的,幫助你的組織和你的分會以及成員取得更大的成功,特別是在這個困難的時期。


Ivan
是的,你已經得到了,這是一個偉大的主題 如何在不確定的時代成功。所以我有四個問題要問你。第一個問題是,你如何看待未知的冒險?因為我覺得心態很重要,我想這可能就是這個問題。


Mark
是的,心態很重要。我一直在給企業家群體做演講,那些看起來做得還不錯或欣欣向榮的人的區別在於,他們把未知看成是要經歷的冒險,而其他人則把它看成是要避免的危險。而那些把它看成是要經歷的冒險的人的區別在於,他們有一個未知引入機會的記錄,而另一些人,未知讓他們害怕,因為他們說我們的存貨要怎麼處理?
我們的市場不買賬,我們該怎麼辦?我們給他們什麼?或者我們要做什麼?所以這是你可以去做的事情,但是你有點要去實踐。所以你可以問自己一個問題,如果你有產品或者服務的話,你可以問自己,就是我們的產品或者服務最迫切需要解決誰的什麼問題?

因為這是思考自己所擁有的好方法。 而且,如果您與某個市場有關係,並且您的產品或服務目前不能為他們提供良好的解決方案,那麼您與它們之間就有關係,並且可以說他們迫切需要解決的問題是什麼 我們可以解決? 另外,您可以引薦其他BNI成員,而領域的硬幣就是慷慨,給與者收益。 您可以進行對話,幫助您的客戶度過難關,並為他們提供自己以外的其他人。而這些人都會對你心存感激。


Ivan
您知道,我知道有些人在想,這可能對其他人有用。 但是我在這裡告訴您,我們知道您所說的是真實的。我個人面臨的最大挑戰是失去大量諮詢顧問,這使我進入了名為BNI的大冒險。 如果我沒有失去最大的客戶,就不會創建BNI。 所以我認為你是絕對正確的。 因此,再談一些值得信賴的團隊成員以及他們如何適應這一點。


Mark
好吧,當我與企業家交談時,我意識到,他們經常--如果他們不擅長某種願景和某種戰略,他們就不會成為企業家。

瓶頸是執行力,因為你要通過人去做事情,而人是很亂的。他們不是故意要亂的,但我們都有個性。 因此,關鍵是要真正讓一支出色的團隊與您保持一致。
我在播客之前說過,我可能是我職業生涯中最快樂的一天,因為我正在為哈珀·柯林斯寫兩本書,當我與團隊成員通電話時,我已經完全鎖定並加載了團隊成員 ,而我實際上很感激,因為他們給我帶來的東西讓我能夠保持在自己的道路上。而他們的道路是互補的。 而且,您知道,我回頭看過一些以前的團隊,我認為我已經使人成為可能,我接受了不是優秀團隊成員的人。
因此,要意識到要完成任何事情,您需要能夠執行,並且要與最好的團隊一起執行。 當然,這意味著要找到團隊中最優秀的人才。


Ivan
對,在BNI,我認為你的同胞BNI成員可以成為這個團隊的一部分。我見過一些會員通過與其他人進行大師會議,一對一的交流,得到一些好的想法來幫助他們度過這些困難時期。所以你同意這個觀點?


Mark
是的,絕對的。有時候,聽到我們需要聽到的,但不想听到的東西是很難的。


Ivan
所以解釋一下。


Mark
好吧,在那些大師級的人物中,這真的很重要,當人們給你提供意見時,它不是讓你感覺自己更糟糕,它總是讓你感覺更好。但有時他們會告訴你一些你需要聽到的東西,但你不想听,因為這可能意味著你必須開始說不,並從你的業務中切斷不再服務於它的東西,但你不知道如何做到這一點。


Ivan
很好,很有趣


Mark
你知道,我的一個特長是我訓練過FBI的人質談判員所以我是一個很好的解決衝突的人,我明白,我被請來是因為避免衝突或處理不好衝突是成功的最大障礙之一。這不是因為人們沒有意願去處理衝突。
他們只是沒有可行的方法。他們害怕自己會讓別人不高興,他們會傷害別人,他們會感到內疚。而這一點,你越是掌握這些技巧,當你能帶著自信走進任何衝突的時候,壓力就會消失,這很神奇。


Ivan
很好。那麼,在我們今天這樣的情況下,你如何協調你的創造性和你的實用性投入?


Mark
我的一個朋友告訴我,我們總是守著我們的日曆。你知道,我主要是一個感情專家30年 。而我的主要工具是什麼 我稱之為外科移情。我走進了靈魂的黑夜,在那裡陪著他們。當他們感到不那麼孤獨的時候,他們開始哭泣,他們開始感覺更好,他們開始感到解脫,他們開始感到希望。
但是,當我把我所做的事情擴展到商業世界,我有創業精神,我的創業精神和我的共鳴能力是不一樣的。但是,如果你在日曆上,從字面上看,有時間做創造性的問題解決,然後其他時間是實踐,踏踏實實地把東西做出來,你知道,那麼你就不會傾向於做一個太多,而犧牲另一個


Ivan
我喜歡這樣。我不知道你是否知道我,但我會根據我正在做的活動對日曆進行顏色編碼,以確保我將時間花在創造力,做我喜歡做的事情以及管理上 你知道,紅色的東西通常都涉及律師。 因此,出於這個原因,我為日曆加了顏色。 我喜歡這個主意。



Mark
是啊,這是如此真實。



Ivan
好吧,你有一個過程來幫助企業主 所以,你有一個過程,以幫助企業主,你把它稱為準備,它的Pre -PARE的任何東西。那是什麼意思?




Mark
所以Pre-意味著你願意轉變你的思維方式,願意跳出市場和你的業務,以不同的方式思考;你知道,瘋狂的定義是一遍又一遍地做同樣的事情,期待更好的結果。然後,P.A.R.E.代表的是Pivot,Align,Resolve,Execute。而這意味著,當你有了這樣的打算之後,是的,我願意為了生存而改變,然後發展,Pivot意味著你必須轉變你的思維方式。你必須這樣做,就像一個籃球運動員需要樞軸一樣。
你需要轉變你腦子裡的方向。然後A是你要調整人們跟你一起轉變。而且他們已經習慣了做他們正在做的事情。而R是resolution,resolution的意思是你要有決心說,我要轉變方向,我要讓他們對齊,但是你要解決你腦子裡的矛盾,解決人與人之間的矛盾,這樣你才能讓他們對齊。然後E就是執行,然後就是行動。而這是你需要做的事情,也需要去拜訪你的團隊,可能至少每隔幾週就要去拜訪一次。



Ivan
你所說的團隊,指的是與你緊密合作的人,你的關鍵人物。好吧,這是偉大的東西。這絕對是我們在BNI中必須要做的事情,第一件事就是轉折。我們有9600個面對面的會議,我們必須非常迅速地轉向所有的在線會議;我們必須讓每個人都與它保持一致。我們必須想辦法做到這一點。而且,你知道,所有這些都是你剛才所描述的一部分。所以,我認為這是一個很好的大綱,在不確定的時期該怎麼做。在我們結束之前,有什麼結束語嗎?




Mark
只因為害怕並不意味著您有危險。 記住這一點很重要,因為有時會發生的事情是,我們會因為周圍的一切而感到焦慮。 但這並不意味著您有危險。 您實際上每天晚上可以做的使自己平靜下來並使您入睡的事情就是對自己說:明天我能做些什麼來幫助我的公司度過這一難關? 睡前寫下來。 明天我該怎麼辦,這將有助於我的公司完成這一任務,然後寫下來,您可以在醒來時進行更改,但至少可以幫助您入睡。


Ivan
哇,馬克,這真的很深刻! 只是因為你害怕 ...並不意味著你有危險。是這樣嗎?



Mark
是的,沒錯



Ivan
這是有力的聲明。 感謝您的分享。 非常感謝您重返BNI播客。 非常感謝。 如果人們想了解更多關於你的信息,他們可以去MarkGoulston.com。我想他們也可以在那裡得到你的播客信息。 



Mark
當然,是的。


Ivan
Mark,感謝你回到BNI播客。



Mark
謝謝你,Ivan,也祝BNI好運。



Ivan
謝謝,交還給你, Priscilla.



Priscilla
好吧,非常感謝你們兩個。這是非常有見地的信息。這個播客的贊助商是Ivan的內心世界。去看看www.IvansInnerCircle.com 上的精彩內容。Ivan為你們收集了各種有趣的話題,讓你們了解,也讓你們參與其中。非常感謝你的收聽。我是Priscilla Rice,我們期待您下週再次加入我們,參加另一集精彩的BNI官方播客。






Episode 668: How to Succeed in Uncertain Times

Synopsis

Dr. Mark Goulston joins Dr. Misner on the podcast today to share his system for succeeding in uncertain times.

The people who do best in uncertain times are those who can look on uncertainty as an adventure rather than a threat.

You can become one of those people by starting with the question “What problem do people urgently need solved that we can solve?” and “What problem do people urgently need solved that other BNI members can solve for them?”

If your product or service isn’t solving an urgent problem, you need a plan–and you need to get your team on board with the plan. Dr. Goulston calls this plan PrePARE:

  1. Pre – develop the willingness to shift your mindset and adapt your business.
  2. Pivot your mind to be aligned with that vision.
  3. Align your people and everyone that vision affects to be also aligned with that vision.
  4. Resolve the conflicts in your mind and the conflicts between people.
  5. Execute action to keep moving towards that vision.

Revisit this plan every few weeks to stay on track.

And remember, just because you’re afraid doesn’t mean you’re in danger. Before you go to sleep, ask yourself “What can I do tomorrow to get my company through this?” Write down the answer.

For more information about PrePARE and Mark Goulston’s other work, visit to markgoulston.com.

Ivan's Inner Circle
This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!

Complete Transcript of Episode 668

Priscilla
Hello, everybody, and welcome back to the official BNI podcast. I’m Priscilla Rice, and I’m coming to you from Live Oak Recording Studio in Berkeley, California. And I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan. How are you today?

Ivan
I’m doing fantastic. Priscilla. I miss you saying “how are you and where are you?” but you know with COVID – we still have that going on. I’m doing great. I have got a guest here today and my guest is Dr. Mark Goulston. He’s an executive coach and consultant to entrepreneurs, founders, CEOs, focusing on leading effectively through uncertain times. And he’s currently writing a book on that very topic which will be published in early 2021. He’s the author of seven books, he hosts the My Wake Up Call podcast, great podcast, and is the creator of the field of surgical empathy. I’ve never talked to you about that one, Mark. I’d love to hear about that off air. I’m honored to call him my friend. Mark, welcome back. You’ve been on several times. Welcome back to the BNI Podcast.

Mark
Well, thank you for having me on again. It’s always good to speak to you and help your organization and your chapters and members to be more successful, especially in these difficult times.

Ivan
Yeah, and you’ve got, this is a great topic how to succeed in uncertain times. So I’ve got four questions for you. The first one is how do you see the unknown as an adventure? Because I think mindset is important and I think that’s what this is probably about.

Mark
Yes, mindset is huge. I’ve been presenting to entrepreneur groups, and what distinguishes the people who seem to be doing okay or thriving, is they look at the unknown as an adventure to be lived, whereas the other people look at it as a danger to be avoided. And what distinguishes those people who see it as an adventure to be lived, is they have a track record of the unknown introducing opportunities, whereas the other people, the unknown frightens them, because they saying what are we going to do with our inventory? What are we going to do, our markets not buying? What do we give them? Or what are we going to do? And so it’s something that you can get into but you sort of have to practice it. So one question you can ask yourself, if you have a product or service is what problem does our product or service most urgently solve for who? Because that’s a good way to think of what you have. And if you have a certain market that you have a relationship with, and your product or service doesn’t currently give them a good solution, you have the relationship with them and you could say what problems might they be having that they urgently need solved that we could solve? Plus, you can refer other BNI members, which and the coin of the realm is generosity, givers gain. And you can go into conversations, helping your customers survive these times and provide them with other people beyond yourself. And those people are going to be grateful to you.

Ivan
You know, I know some people are thinking, yeah, that might work for other people. But I’m here to tell you wait, we know what you’re talking about is real. I’ve lived it. My biggest challenge personally was losing a massive client as a consultant, which, because of that, it led me into this great adventure called BNI. BNI would not have been created, had I not lost my largest client. So I think you’re absolutely correct. So, talk a little bit about trusted team members and how they fit into this.

Mark
Well, what I realized when I speak to entrepreneurs, is they’re often – they wouldn’t be entrepreneurs if they weren’t great at some sort of vision and some sort of strategy. The bottleneck is execution because you have to do things through people and people are messy. They don’t, mean to be messy, but we all have personalities. And so the key is to really get a great team aligned with you. I was saying before the podcast that I am possibly the happiest I’ve been in my career, because I’m writing two books for Harper Collins, and I have fully locked and loaded team members when I’m on the phone with them live, and I actually cry with gratitude, because what they bring to the table allows me to stay in my lane. And their lanes are complementary. And, you know, I look back at some of the teams I’ve had before and I think I’ve enabled people, I’ve accepted people who weren’t good team members. So realize that to get anything done, you need to be able to execute and you execute by working with the best team. And then of course, it means getting the best people on your team.

Ivan
Right. And in BNI, I think your fellow BNI members can be part of that team. I’ve seen members by having mastermind sessions, one to ones with other people, get some great ideas to help them during these difficult times. So you would agree with that?

Mark
Yeah, absolutely. And sometimes it’s tough to hear what we need to hear, but don’t want to hear.

Ivan
So explain that.

Mark
Well, it’s really important in those masterminds, that when people are giving you input, it’s not to make you feel worse about yourself, it’s always to make you feel better. But sometimes they’re going to tell you things you need to hear, but you don’t want to hear because it may mean you have to start saying no and cutting off things from your business that no longer serve it, but you don’t know how to do that.

Ivan
Good. Interesting.

Mark
You know, one of my specialties is I’ve trained FBI hostage negotiators and so I’m this pretty good conflict resolution person and I get it I get brought in because avoiding conflict or dealing with it poorly is one of the biggest obstacles to success. And it’s not because people don’t have the will to deal with a conflict. They just don’t have a way that is doable by them. They’re afraid they’re going to upset people, they’re going to hurt people, they’re going to feel guilty. And that’s something that the more you master those skills, it’s amazing how the stress can go away when you can walk into any conflict with confidence.

Ivan
Nice. So how do you coordinate both your creative and your pragmatic inputs in a situation like we find ourselves in today?

Mark
A friend of mine told me we always guard our calendars. And you know, and I was mainly an empathic person for 30 years. I was a suicide specialist with no patients killing themselves for 30 years. And my main tool was something I call surgical empathy. I went into the dark night of the soul and I kept them company there. When they felt less alone, they started to cry and they started to feel better, they started to feel relief, they started to feel hope. But as I’ve expanded what I do out into the business world, and I have an entrepreneurial spirit, my entrepreneurial spirit is not the same as my empathic abilities. But if you calendar, literally in your calendar, times to do creative problem solving, and then other times to be practic, pedal to the metal, get the stuff out the door, you know, then you won’t lean into doing one too much at the expense of the other.

Ivan
I love that. I don’t know if you know this about me, but I color code my calendar based on the activities that I’m doing to make sure that I’m spending time being creative and doing the things I love doing as well as the administrative stuff, and anything in red usually involves lawyers, you know. So I color code my calendar for that very reason. I love that idea.

Mark
Yeah, that is so true. Yep.

Ivan
All right. So you have a process to help business owners and you call it prepare, it’s Pre-PARE for anything. What’s that all about?

Mark
So the Pre- means a willingness to shift your mindset, a willingness to look out of the market and your business and think differently; you know, the definition of insanity is doing the same thing over and over again, expecting better results. And then what P.A.R.E. stands for is pivot, align, resolve, execute. And what that means is after you have the intention, yes, I’m willing to switch in order to survive and then thrive, Pivot means you have to shift the way you’re thinking. You have to, just like a basketball player needs to pivot. You need to shift the direction you’re going in your head. And then the A is you have to align people to shift with you. And they’re used to doing what they’re doing. And the R is resolve and resolve means you have to have the resolve to say, I’m going to pivot, and I’m going to align them, but then you have to resolve the conflicts in your head, and resolve the conflicts between people so that you can get them to align. And then E is execute, then just act. And this is something you need to be doing and visiting with your teams, probably at least every couple of weeks.

Ivan
By your teams, you’re referring to the people who work closely to you, your key people.

Well, this is great stuff. And that’s definitely what we had to do in BNI, the first thing was to pivot. We had 9600 in-person meetings, and we had to pivot very quickly to all online; we had to get everyone aligned with it. We had to figure out how to do that. And, you know, all that was part of what you just described. So I think that’s a great outline for what to do during uncertain times. Any closing thoughts before we wrap up?

Mark
Just because you’re afraid doesn’t mean you’re in danger. It’s important to keep that in mind, because sometimes what will happen is we will get anxious just because of everything around us. But it doesn’t mean that you’re in danger. And something you can actually do every night that will calm you down and enable you to sleep is to say to yourself, what can I get done tomorrow that will help my company move through this? Write it down before you go to sleep. What can I get done tomorrow that will help my company moved through this and then write it down and you can change it when you wake up, but at least it’ll help you fall asleep.

Ivan
Wow, Mark, that was really profound just because you’re afraid doesn’t mean you’re in danger. Is that right?

Mark
Yeah, right.

Ivan
That’s a powerful statement. I appreciate you sharing that. And I appreciate you being back on the BNI podcast. Thank you so much. If people want to learn more about you, they can go to MarkGoulston.com. And I’m assuming they can get your podcast information there as well.

Mark
Absolutely, yes.

Ivan
Mark, thanks for being back on the BNI podcast.

Mark
Thank you Ivan, and the best to BNI.

Ivan
Thank you. Over to you, Priscilla.

Priscilla
Okay, thank you so much, both of you. That was very insightful information. The sponsor for this podcast is Ivan’s Inner Circle. Go check out the great content available at www.IvansInnerCircle.com. Ivan has assembled a variety of interesting topics for you to learn about and also to participate in. Thank you so much for listening. This is Priscilla Rice and we look forward to having you join us again next week for another exciting episode of the Official BNI Podcast.


https://www.bnipodcast.com/2020/08/12/episode-668-how-to-succeed-in-uncertain-times/

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