Episode 665: Optimize Your BNI Connect Profile / 第665集: 優化您的BNI連接資料

 第665集: 優化您的BNI連接資料


來自悉尼BNI Face的個人品牌專家湯姆-埃瑟林頓(Tom Etherington)本週與Misner博士一起在播客中談論如何優化你的BNI Connect檔案。
Misner博士已經在第224集和第566集中談到了填寫BNI Connect個人資料的重要性。湯姆有一些新的技巧,不僅可以優化你的BNI Connect資料,還可以優化你的LinkedIn資料。
填寫您的BNI Connect資料並不能保證您獲得引薦人,但不填寫它將保證您錯過引薦人。
將您的個人檔案轉化為引薦生成器的五個技巧
  1. 填寫所有內容。 使它引人注目,但要保持簡潔。
  2. 用第一人稱寫簡介。這是關於建立個人關係。
  3. 要清楚自己做什麼?你做的事情有什麼好處?如何幫助人們?
  4. 找人採訪你,了解你的業務。如果你找不到人採訪你,請大聲讀出你的簡介,以了解你的表現。
  5. 使用您的關鍵字定位引薦合作夥伴。 您不僅在BNI尋找客戶。 不要只專注於您的主要產品。 想想人們在尋找什麼。
請記住,隨著業務的發展,保持個人資料的最新狀態。

資源鏈接: www.connectcontent.com.au/bni

Ivan's Inner Circle
本集由Ivan's Inner Circle贊助。今天就成為創始會員吧!

第665集完整版

Priscilla:
大家好,歡迎回到BNI官方播客。我是Priscilla Rice 我現在來自加州伯克利的Live Oak錄音室 我今天在電話里和大家見面的是BNI的創始人兼首席願景官Dr. Ivan Misner。你好, Ivan,你好嗎?

Ivan:
我很好,Priscilla,我有一位客人。這是我喜歡擁有一個全球性組織的原因之一 就是我們可以請到來自世界各地的人 今天的嘉賓是Tom Etherington。Tom是悉尼BNI Face的個人品牌專家和品牌講故事者。 他最初來自英國倫敦,但現在居住在澳大利亞悉尼。 他的職業生涯始於為報紙和雜誌撰稿的記者。 BNI幫助他從就業領域過渡到經營一家自己喜歡的企業。 因此,他是該領域的專家,他的導演建議我們參加播客。 我喜歡這個話題。 我想歡迎湯姆參加BNI播客。

Tom:
嗨,Ivan 感謝您邀請我參加今天的播客。

Ivan:
很高興您在這裡。 我忘了提,您也嫁給了弗朗西斯(Francis),您有兩個漂亮的女兒。 而且我什至不知道那隻狗是什麼-cavadoodle嗎?

Tom:
是的,他們是一種卡瓦利犬和貴賓犬的混種品種。你可以去查查看。

Ivan:
我將不得不這樣做。我們將討論 關於BNI連接配置文件, 很多人不填寫 他們的BNI連接配置個人資料。我在第224集和第566集裡講過這個問題,所以請看一下這些。但是你有一些觀點,我認為也是非常重要的,我想在BNI播客中補充一下,尤其是不僅僅是BNI Connect,還有LinkedIn profile。所以交給你了,Tom。

Tom:
是的,絕對。 您知道有很多人向我們尋求他們的LinkedIn個人資料幫助,以幫助他們進行個人品牌建設並開始在此傳達他們的信息。 但是,當我們檢查他們的在線狀態時,我們發現有很多會員沒有正確填寫BNI Connect個人資料,甚至有時甚至沒有填寫,對於BNI會員而言,在某種程度上,它比LinkedIn更為重要 因為來自世界各地的人太多,可以檢查他們並尋找他們的服務。 但是,有時它是空白的,或者只有幾行字。
所以,一個很好的例子是我們悉尼分會的一位商業教練,因為他的BNI Connect資料的質量,我們實際上幫助他創建了BNI Connect,所以他收到了美國一家公司的引薦。美國的人在尋找一種特殊的商業教練,他們把它放到BNI Connect上,只有幾個人出現。他們選擇了悉尼的那個人,因為他的資料質量很高,無論如何都是為了最初的對話。所以這就是它能打開的局面。

Ivan:
我已經看到很多人在完成個人資料後發生了這種情況。 您知道,如果您完成個人資料,我不能保證會引薦您,但是,如果您不完成個人資料,我可以保證不會在BNI Connect中獲得引薦。



Tom:
絕對是這樣的 這只是關於打開這些對話。一旦你開始了這種對話,這時候你就可以開始這個過程,無論是作為客戶還是引薦夥伴,或者是任何目標。我總是把這個比作思考你的BNI連接配置文件,好像它本身就是一個巨大的BNI會議。

所以,在現實生活中的BNI會議上,第一次被介紹給別人時,你會不會做這樣的事情,比如用第三人稱談論自己,或者馬上開始向他們推銷,滔滔不絕地介紹自己的技能,或者炫耀,甚至茫然地盯著他們什麼也不說?因為這就是這些大而空的個人資料告訴人們的,尤其是最後一個茫然地盯著他們什麼也不說。

如果您不填寫,那就是您正在做的事情。 這很普遍,比您想像的要普遍得多。 因為通常人們會加入BNI,所以他們會匆忙完成該流程,因此不會回頭填寫。或者即使填入正確,BNI改變了你的業務。所以在很短的時間內,它可能會完全與你的實際工作無關。



Ivan:
現在,你有五條建議要給會員,我認為它們很好。你想分享這些嗎?


Tom:
是的,絕對。 創建BNI個人資料的一般技巧可以將您的個人資料真正變成引薦人生成的機器,從而使人們與您的個人資料建立聯繫並最終與您建立聯繫。 因此,第一件事是,我已經提到過,是要填寫所有內容,使其引人注目,但要保持簡潔。 你知道,人們是非常缺乏時間的。
看看其他人的,如果有幫助,你知道,看看他們在做什麼,他們是如何來的,你是否喜歡他們的個人資料,以及他們如何與你產生共鳴。我一直認為這是最大的一個,是寫在第一人稱的個人資料,它是關於你的。當然,在LinkedIn上也是如此,LinkedIn上有一個你的大圖片,而且是非常多的第一人稱,是關於你的。對於BNI Connect個人資料來說更是如此,我想,因為BNI是非常注重建立那些個人關係的。所以你真的需要從你自己做起。並且要清楚你是做什麼的。你沒有得到一個很大的空間在那裡。這是一個很好的機會,就像我說的,介紹自己,並開始與人們聯繫,但要保持清晰,關於你如何幫助人們,你所做的事情的好處。所以我覺得這一點非常重要。

我們要做的一件事就是,如果我們得到一個想要幫助其LinkedIn個人資料或BNI Connect個人資料的客戶,我們就要對他們進行採訪。 我來自雜誌和報紙的背景,我曾經一直都在採訪人們。 我們使用相同的原則,是因為人們談論業務的熱情要比您要求他們寫下的東西更熱情。因此,一個提示是,如果您無法邀請某人採訪您,請大聲朗讀您的個人資料。 這真的很強大,因為您可以真正了解自己的經歷,或者將其讀給他人。 您可以從收益,經驗,技能,所有這些方面,以及您的發聲方式,是否聽起來友好,您知道,是否準確地傳達出自己想要的東西,這是另一件事 。 當然,這非常重要。

我認為,第四點是針對引薦合作夥伴。 無論是LinkedIn還是BNI Connect,我們都有很多人從他們的網站中復制並粘貼到他們的個人資料中。 不一定是同一回事。 有時候你面對的是客戶。
但其他時候,你面對的是那些有興趣考察你的人,作為潛在的引薦夥伴,也就是聯繫他們可以分享教育和信息的人。所以這和你的客戶,不一定是一回事。有些可能是這樣的。但我覺得你需要把這些方面想得更寬泛一些。還有一點就是要記住關鍵詞。
這裡面有一個關鍵詞的部分。我們群裡的商業教練安東尼-伍德就是這樣,他是通過幾個關鍵詞被找到的,他放了幾個關鍵詞,有沒有類似的商業教練沒有放這些關鍵詞,我不知道。但想想人們在搜索什麼,這是非常重要的。就像你在網站上做SEO活動或者谷歌AdWords,所有這些東西一樣。這是同樣的原則。所以,只要想一想就知道了。


Ivan:
能不能舉幾個例子,任何行業的關鍵詞?


Tom:
是啊,所以對於我自己來說,比如說有人可能會投入到文案寫作中。文案寫作是我們提供的服務之一。所以這不僅僅是你的主要服務。它的一些事情,你做的周圍,因為人們可能甚至不知道他們正在尋找什麼。所以他們可能不知道他們正在尋找個人品牌,但他們可能知道他們正在尋找一個LinkedIn簡介作家。所以就是要跳出框框,稍微想一想。



Ivan:
你知道那個教練用的是什麼嗎?你知道那個教練用的幾個關鍵詞嗎


Tom:
其中一個,他用的是EOS系統...


Ivan:
那個得到引薦的人?


Tom:
是的,所以他用的是創業操作系統。所以這就是EOS風格的商業教練。所以他們是專門找這個的。


Ivan:
好的。 所以他把它放在個人資料中了嗎?


Tom:
是的,他只介紹了EOS,它在關鍵字部分。 因此,實際個人資料之外還有另一部分向公眾顯示。只是有一個關鍵詞部分,他們看不到。但是這些東西會馬上彈出來。所以真的有兩個,有一個在澳大利亞,一個在加拿大,我相信。他們先聯繫了安東尼,只是因為他的資料質量,顯然他們也會在LinkedIn上查到他。因此,通常這些事情並駕齊驅,您知道,BNI網絡中的任何人通常也會在LinkedIn上非常活躍。

這些技巧是做了一個好的開始。我們會深入探討更多的深度和那些東西,幫助人們創建自己的檔案。但只是這些東西是整個事情中需要牢記的事情之一。所以在這五個技巧之外,就是要記住,你帶來的好處,不管是給你的客戶,給你的引薦夥伴,顯然,好處和你的經驗。如果你有時間的話,可以講一個小故事,講講你是如何幫助別人的。這就是人們真正的共鳴,那些故事。我們為人們創造故事,品牌故事和個人品牌故事,因為人們只會記住這些故事。

我知道您之前在某些播客中已經談論過這一點,他們更有可能與你在個人層面上的聯繫,如果你能夠,你知道,以某種方式用故事打動他們,我們發現這是一個非常強大的事情添加。我們發現這是一件非常有力的事情。 但是,這裡只有一些簡短的提示。 而且,我很高興與任何人交談,請通過BNI Connect或LinkedIn與我聯繫。 我很高興查看您的個人資料。


Ivan:
等我們總結的時候,我在這裡給你的網站。還有什麼其他的注意事項,你要推薦給大家嗎?


Tom:
而我覺得最主要的有一個就是不要馬上開始向別人推銷。創建你個人品牌的基礎,我覺得是最重要的事情。那就是BNI連接檔案和LinkedIn檔案,因為如果你接著想去在LinkedIn這樣的平台上更加活躍,人們總是會回到你的檔案,他們會看著它,所以你可能會發布世界上最好的內容。同時不斷刷新它,就像我在一開始提到的那樣,如果你的業務變化很大,你有一個新的產品,或者你甚至只是稍微重新關注它,很明顯,人們經常談論樞軸,甚至稍微重新關注你業務的不同部分,這是非常強大的。而且非常重要的是,要進去改變它,讓人們意識到你在關注什麼,你有興趣推廣什麼。



Ivan:
所以有一次我有一個成員對我說:“好吧,您知道,我真的不需要把它放在那裡,因為我只是在當地做生意。 而且我不需要全世界都知道。” 但是有趣的是,我與他分享了這個故事,我實際上分享了他的一些故事,這個人發表了自己的個人資料並獲得了國際上本地人的引薦。

其中一個特別的是一位住在本地的家長,她向另一個國家的成員求助,說:"嘿,你知道有誰在我住的地方做景觀設計嗎?" 她去BNI Connect並找到了一個當地的景觀設計師去工作。
因此,您不必在全球開展業務; 您可以是非常本地的,但仍然可以得到世界各地人的引薦。 在完成個人資料之前,我已經說過了,就像在報紙上拿出一個廣告並將其留空。 我的意思是,您能想像在報紙或網站廣告中獲得整頁廣告,然後將其留空嗎? 這是沒有意義的。 但這就是人們有時在BNI中所做的。


Tom:
絕對沒有任何意義。 而且,通常人們會在早上五點起床並參加他們的BNI會議。 他們通過一對一的方式在BNI的所有其他方面做出了令人難以置信的努力,並幫助人們獲得引薦,但這些東西全天候為您提供24/7營銷,BNI Connect個人資料,LinkedIn個人資料。 因此,只要表達一些愛,我認為這是主要信息。


Ivan:
是啊,我記得我在當地找了一個攝影師,彈出了好幾個資料,攝影師的資料裡都沒有照片。好吧,我們的時間不多了。我給大家介紹一下湯姆的網站吧。 它是 www.connectcontent.com.au.。 我們將在此處提供鏈接connectcontent.com/au/BNI,並在播客中為您提供此鏈接。 湯姆,非常感謝您參加我的播客。


Tom:
很高興,Ivan。謝謝你邀請我。



Ivan:
交還給你,Priscilla


Priscilla
好的,完美。謝謝你們兩個。這是一些非常有趣的信息。我想說的是,這個播客的讚助商是Ivan的內心世界。去看看IvansInnerCircle.com,那裡有很多精彩的內容,他在那裡集合了各種有趣的話題,讓你了解,也讓你參與其中。所以非常感謝您的收聽。我是Priscilla Rice,我們期待您下週再次加入我們的官方BNI播客的另一集精彩節目。




Episode 665: Optimize Your BNI Connect Profile

Synopsis

Personal branding expert Tom Etherington from BNI Face in Sydney joins Dr. Misner on the podcast this week to talk about how to optimize your BNI Connect profile.

Dr. Misner has talked about the importance of filling in your BNI Connect profile in Episode 224 and Episode 566. Tom has some new tips for optimizing not only your BNI Connect profile but also your LinkedIn profile.

Completing your BNI Connect profile won’t guarantee that you get referrals–but not completing it will guarantee that you miss them!

Five Tips to Turn Your Profile into a Referral-Generating Machine

  1. Fill in everything. Make it compelling, but keep it concise.
  2. Write the profile in the first person. This is about creating a personal relationship.
  3. Be clear about what you do. What are the benefits of what you do? How can it help people?
  4. Have someone interview you about your business. If you can’t find someone to interview you, read your profile out loud for a sense of how you’re coming across.
  5. Target referral partners with your keywords. You’re not just looking for clients in BNI. Don’t just focus on your main offering. Think about what people are searching for.

And remember to keep your profile up to date as your business evolves.

Link to resources: www.connectcontent.com.au/bni

Ivan's Inner Circle
This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!

Complete Transcript of Episode 665

Priscilla:
Hello, everybody, and welcome back to The Official BNI Podcast. I’m Priscilla Rice. And I’m coming to you from Live Oak Recording Studio in Berkeley, California. And I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI Dr. Ivan Misner. Hello Ivan, how are you?

Ivan:
I am doing fantastic, Priscilla, and I’ve got with me a guest. This is one of the things I love about having a global organization is that we get to have people from all over the world, and today’s guest is Tom Etherington. Tom is a personal branding expert and a brand storyteller from BNI Face in Sydney. Now he’s originally from London, England, but he’s living in Sydney, Australia right now. He began his career as a journalist writing for newspapers and magazines. And BNI helped him transition from the world of employment, to running a business, and a business that he says he loves. And so he’s an expert in this area and his directors recommended that we have on the podcast. I love the topic. I want to welcome Tom to the BNI podcast.

Tom:
Hi, Ivan. Thanks for having me on the podcast today.

Ivan:
It is great having you here. I forgot to mention, you’re also married to Francis and you have two beautiful daughters. And I can’t even pronounce what that dog is – a cavadoodle?

Tom:
cavoodle. Yes. They are kind of cross between a Cavalier and a poodle. You’ll have to look it up afterwards.

Ivan:
I will have to do that. Alright, we’re going to be talking about the BNI Connect profile, and so many people don’t fill in their BNI Connect profile. And I’ve talked about this in Episode Number 224, and Episode 566, so take a look at those. But you have some points that I think are also really important that I wanted to add to the BNI podcast, and particularly not just BNI Connect, but also the LinkedIn profile. So over to you, Tom.

Tom:
Yeah, absolutely. We get a lot of people coming to us for help with their LinkedIn profile, you know, to help them with their personal branding and start to get their message out there. But when we check their online presence, we found that so many of the members that haven’t filled in their BNI Connect profile properly, or even at all sometimes, and for the BNI members, it can be more important than LinkedIn in a way because there’s so many people from all over the world that can check them out and be looking for their services. And yet, sometimes it’s blank, or there’s just a few lines in there.

So a good example of that is a business coach in our chapter in Sydney who received a referral for a company in the U.S. because of the quality of his BNI Connect profile that we actually helped create for him. The guys in the U.S. were looking for a particular kind of business coach, they put it into BNI Connect, only a couple came up. And they chose the one in Sydney because of the quality of his profile, for that initial conversation anyway. So that’s what it can open up.

Ivan:
I’ve seen that happen with a lot of people completing that profile. You know, I can’t guarantee you that you’re going to get a referral if you complete your profile, but I can guarantee you will not get a referral in BNI Connect if you do not complete your profile.

Tom:
Absolutely. It’s just about opening those conversations. And once you’ve started that conversation, that’s when you can sort of begin that process of either onboarding as a client or a referral partner or whatever the objective is. And I always liken this to thinking about your BNI Connect profile as if it’s a giant BNI meeting in itself. So when you’re first introduced to someone at a BNI meeting, a real life BNI meeting, would you do things like talk about yourself in the third person, or start selling to them immediately, rattling off a list of your skills, or showing off, or even staring blankly at them and saying nothing? Because that’s what these big, blank profiles are telling people, especially the last one staring blankly at them saying nothing. That’s what you’re doing if you don’t fill it in. That’s exactly what happens. And that’s very common, it’s a lot more common than you think. Because often people join BNI, they rush that process through, and they don’t go back and fill it in. Or even if they do fill in correctly, you know, BNI transforms your business. So in a very short time, it could be completely irrelevant to what you actually do.

Ivan:
Now you have five tips to give members, and I think they’re great. You want to share those?

Tom:
Yeah, absolutely. General tips for creating a BNI profile that can really turn your profile into a referral generating machine, so really get people connecting with your profile and ultimately connecting with you. So the first thing is, I’ve mentioned it already, is to fill in everything, to make it compelling but keep it concise. You know, people are very time poor. Look at other people’s, if it helps, you know, see what they’re doing and how they’re coming across and whether you like their profiles and how they resonate with you. I always think this is the biggest one, is write the profile in the first person; it’s from you. This is true on LinkedIn, of course, there’s a big picture of you on LinkedIn, and it’s very much in the first person, it’s about you. Even more so for the BNI Connect profile, I think, because BNI is very much about creating those personal relationships. So you really need to make it from you. And be clear about what you do. You haven’t got a lot of space on there. It’s a great opportunity, like I say, to introduce yourself, and start connecting with people, but keep it clear and about how you can help people, the benefits of what you do. So I think that’s incredibly important.

One thing we do is, if we get a client that we’re trying to help with their LinkedIn profile or their BNI Connect profile, is we interview them. I come from a background in magazines and newspaper, I used to interview people all the time. We use those same principles because people talk about their business a lot more passionately than if you ask them to write something down about it. So one tip is to, if you can’t get someone to interview you, then read your profile out loud. That’s really powerful because you can really get a sense of how you’re coming across, or read it to someone else. You can get a sense of whether you’re communicating exactly what you want to in terms of your benefits, your experience, your skills, all those things, and just how you sound, whether you sound friendly, you know, that’s another good thing. It’s very important, of course.

The fourth one I think, is to target referral partners. We get a lot of people that pretty much copy and paste from their website into their profiles, whether it be LinkedIn or BNI Connect. It’s not necessarily the same thing. Sometimes you’re dealing with clients. But other times you’re dealing with people who were interested in checking you out as a potential referral partner, which is to contact someone they can share education and information with. So it’s not the same thing as your customers, necessarily. Some of it may be. But I think you need to think a bit broader in those terms. And the other thing is to keep keywords in mind. There is a section for keywords in it. This is how the the business coach in our group, Anthony Wood, he was found by a couple of keywords that he put in, and whether there are similar business coaches out there who haven’t put those keywords in, I don’t know. But it’s incredibly important to think about what people are searching for. Just as if you’re doing an SEO campaign on a website or Google AdWords, all those kind of things. It’s the same principle. So just think about it.

Ivan:
Can you give a couple of examples of a keyword in any industry?

Tom:
Yeah, so for myself, for example, someone might put in copy-writing. Copy-writing is one of the services we provide. So it’s not just your main offering. It’s some of the things you do around that because people might not even know what they’re looking for. So they might not know they’re looking for personal branding necessarily, but they might know that they’re looking for a LinkedIn profile writer. So it’s just to think about outside the box a little bit.

Ivan:
Do you know what the coach used? Do you know a couple of key words that that particular coach used?

Tom:
Well, one of them, he uses the EOS system…

Ivan:
The one that got the referral?

Tom:
Yes. So he uses the entrepreneurial operating system. So that’s the EOS style of business coaching. So they were looking for that specifically.

Ivan:
Okay. So he put that in his profile?

Tom:
Yeah, all he put was EOS and it was in the keywords section. So there’s another section outside of the actual profile that appears to the public. There is just a keyword section, which they can’t see. But those things will pop up immediately. So there was literally two, there was one in Australia and one in Canada, I believe. And they contacted Anthony first, just because of the quality of his profile, and obviously they would have checked him out on LinkedIn as well. So often these things go hand in hand, you know, anyone in the BNI network would also be very active on LinkedIn usually.

Those tips are made a good start. We go into a lot more depth and those sort of things and help people create their profiles. But just those things are one of the things to bear in mind across the whole thing. So outside of these five tips, is just to bear in mind, the benefits you’re bringing, and whether that’s to your customers, to your referral partners, obviously, the benefits and your experience. And if you’ve got time in there, tell a little story about how you’ve helped someone. That’s what people really resonate with, those stories. We create stories for people, brand stories and personal branding stories, because people just remember those stories. I know you’ve talked about this before in some of your podcasts, they just stick with people and they are much more likely to connect with you on a personal level if you’re able to, you know, move them in some way with a story, we find that’s a really powerful thing to add. But yeah, there’s just a couple of sort of brief tips there. And I’m happy to, you know, talk to anyone, please connect with me on BNI Connect or LinkedIn. I’m happy to have a look at your profiles.

Ivan:
And I’ll give your website here when we wrap up. Any other dos or don’ts that you’d recommend for people?

Tom:
And I think the main one there is not to immediately start selling to people. Create the foundations of your personal branding, I think is the most important thing. And that is the BNI Connect profile and the LinkedIn profile, because if you then want to go and get more active on platforms like LinkedIn, people will always come back to your profile, and they’ll look at it and so you may be posting the best, you know, content in the world; if they come back to your profile, and it’s a little bit off. Also keep refreshing it, as I mentioned in the start, if your business changes a lot, you have a new offering, or you even just slightly refocus it, obviously, people talk about pivoting a lot, even slightly refocusing on a different part of your business, it’s very powerful. And it’s very important to get in there and change it so people are aware of what you’re focusing on and what you’re interested in promoting.

Ivan:
So one time I had a member say to me, “Well, you know, I really don’t need to put it out there because I just do business locally. And I don’t need the whole world to know about it.” But what’s interesting is, I shared with him this story about the fact that, I actually shared him several stories of, people who put up their profile and got a referral locally from somebody internationally. One in particular was a parent who lived locally and reached out to the member in another country and said, “Hey, do you know anybody who does actually was landscaping here where I live?” And she went to BNI Connect and found a local landscaper to go work with. And so you don’t have to do business globally; you can be very local and still get referrals from people around the world. And completing that profile, I’ve said this before, it’s like taking an ad out in the newspaper and leaving it blank. I mean, can you imagine getting a full page ad in a newspaper or website ad and leaving it blank? That makes no sense. But that’s what people do in BNI sometimes.

Tom:
Absolutely makes no sense at all. And often, you know, people are getting up at five in the morning and going in to their BNI meeting. They make an incredible effort on all other aspects of BNI with their One-to-Ones and helping people get the referrals and yet these things are marketing for you 24/7, the BNI Connect profile, the LinkedIn profile, it’s always there. So just show it some love, I think is the main message.

Ivan:
Yeah, I remember looking for a photographer locally and several profiles popped up and the photographer didn’t have a photograph in their profile. Well, we’re out of time. Let me give everyone Tom’s website. It’s www.connectcontent.com.au. We’ll have the link here, connectcontent.com/au/BNI, and we’ll have the link here in the podcast. Tom, thank you so much for being on my podcast.

Tom:
It’s a pleasure, Ivan. Thanks for having me.

Ivan:
Over to you, Priscilla.

Priscilla
Okay, perfect. Well, thank you both. That was some really interesting information.
I’d like to say that the sponsor for this podcast is Ivan’s Inner Circle. Go check out the great content available at www.IvansInnerCircle.com, where he has assembled a variety of interesting topics for you to learn about and also for you to participate in. So thank you so much for listening. This is Priscilla Rice and we look forward to having you join us again next week for another exciting episode of The Official BNI Podcast


https://www.bnipodcast.com/2020/07/22/episode-665-optimize-your-bni-connect-profile/

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