Three Big Lies About Networking / 關於人際關係的三大謊言

關於人際關係的三大謊言

關於人脈的誤解是普遍存在的，甚至在商業專業人士中也是如此。在你投入到建立健康的人際關係網的工作中來之前，你可能需要至少克服這三個關於人際關係網的大謊言之一。

如果我不是一個外向型的人，我就不能做網絡。

有很多技巧可以讓這個過程輕鬆很多。例如，自願成為當地商業交流活動的形像大使或訪客接待員，可以是一個很好的參與方式，而不會感到格格不入。

當你的家裡或辦公室裡有客人時，你會做什麼？你讓他們參與進來，讓他們感到舒適，給他們提供一些飲料。你不做的是站在一旁生悶氣，說你如何討厭與新朋友見面。通過在當地的商會活動中擔任訪客接待員，你實際上就成了聚會的主人。試試吧，你會發現它更容易滿足和交談新的人。

人與人之間的引薦業務是老生常談

如今，大多數人做生意的規模更大，客戶群和地域更廣。舊式社區的人際關係和隨之而來的信任大多已不復存在。這就是為什麼在一群相互信任的專業人士之間建立起一個推薦系統是如此重要的原因，這也是為什麼引薦網絡不僅是過去的方式，而且是未來的浪潮。它是一種具有長期回報的高性價比的策略。這就是商業營銷的發展方向，如果你要想在遊戲中立足，就必須走這條路。

聯網不是硬性科學。它的投資回報是無法衡量的。

我曾經向一所大型大學的院長建議，商業課程應該包括網絡課程。他的回答是，"我的教授們不會在這裡教那些材料。這都是軟科學。"

為什麼商學院不教這門課？我想這是因為大多數的教授都是由從未擁有過企業的教授組成的。他們所知道的幾乎所有關於經營企業的知識都是從書本和諮詢中了解到的。

世界各地的商學院需要覺醒過來，開始教授這門課程。有眼光、有遠見、有迅速行動能力的學校（商科教授們所說的企業應該採取的行動），將通過真正理解和滿足當今企業的需求，成為教育的領導者。

成功的企業家都明白強大的人脈的重要性，並願意花時間去發展富有成效的人脈。如果這三個大謊言中的任何一個阻礙了你的發展，那麼是時候用所提供的提示來糾正它了，看著你的業務成長了。

Three Big Lies About Networking

Misconceptions about networking are widespread, even among business professionals. Before you can commit yourself to the task of building a healthy network, you probably need to overcome at least one of these three big lies about networking.

I can’t network if I’m not an outgoing person.

There are many techniques that can make the process a whole lot easier. For example, volunteering to be an ambassador or visitor host for a local business networking event can be a great way to get involved without feeling out of place.

When you have guests at your house or office, what do you do? You engage them; make them feel comfortable; you offer them something to drink. What you don’t do is stand by yourself sulking about how you hate meeting new people. By serving as a visitor host at your local chamber event, you effectively become the host of the party. Try it, you’ll find it much easier to meet and talk to new people.

The person-to-person referral business is old-fashioned.

Today, most people do business on a larger scale, over a broader customer base and geographic area. The personal connections of the old-style community and the trust that went with them is mostly gone. That’s why a system for generating referrals among a group of professionals who trust one another is so important, and it’s why referral networking is not only the way of the past but the wave of the future. It’s a cost-effective strategy with a long-term payoff. It’s where business marketing is going, and it’s where you need to go if you’re going to stay in the game.

Networking is not hard science. Its return on investment can’t be measured.

I once suggested to the dean of a large university that the business curriculum should include courses in networking. His response, “My professors would never teach that material here. It’s all soft science.”

Why don’t business schools teach this subject? I think it’s because most are made up of professors who’ve never owned a business. Almost everything they know about running a business they learned from books and consulting.

Business schools around the world need to wake up and start teaching this curriculum. Schools with vision, foresight, and the ability to act swiftly (the way business professors say businesses should act) will be positioning themselves as leaders in education by truly understanding and responding to the needs of today’s businesses.

Successful entrepreneurs understand the importance of a strong network and are willing to put in the time it takes to develop fruitful connections. If any of these three big lies are holding you back, it’s time to correct it with the tips provided and watch your business grow.

https://ivanmisner.com/three-big-lies-about-networking/