So why go to a networking meeting? / 那麼為什麼要去參加交流會呢?



那麼為什麼要去參加交流會呢?


之所以會這樣,是因為網絡關係更多的是農業而不是狩獵。 有時,您會提高知名度並與從未遇見的人保持聯繫。 有時您會與認識的人建立進一步的信譽。 有時,您可能會去見長期的推薦合作夥伴並做一些生意。 無論如何,真正的網絡大師都知道網絡事件是關於整個關係過程的,而不僅僅是達成交易。 可見性導致信譽,而信譽與時間和精力會導致獲利。


在社交活動中,你的目標是讓自己在不談論自己的情況下,讓人難忘。這聽起來很矛盾,不是嗎?但是,如果你知道如何做到這一點,當人們回過頭來看這次活動時,你會在他們的腦海中脫穎而出。秘訣很簡單,就是要問別人關於自己和他們的業務。要想讓你的人際關係網工作取得成效,你需要抱著一種 "關係網 "的心態。



請記住以下十個網絡提示,以使自己在參加網絡活動時脫穎而出:



  1. 不要去那裡賣東西,去那裡聯系。
  2. 與您遇到的人進行有意義的對話。
  3. 讓你自己變得令人難忘。
  4. 少說話,多傾聽
  5. 跟進你發現有趣的人或你可以在某種程度上幫助的人。
  6. 不要跟進賣東西給他們。
  7. 不要炫耀,要表現出興趣。
  8. 以一對一的方式認識這些人,了解更多關於他們的信息。
  9. 問他們: "我能幫你什麼?"
  10. 走的是長期的關係,而不是賣空的關係。

你建立人脈關係的目的是什麼?如果是為了建立你的業務,那麼這一切都是為了與人建立關係。保持你的眼睛盯著球。不要試圖用你的輝煌讓他們眼花繚亂。你可以在以後再做。

在人群中脫穎而出,用你對他們真正的興趣來打動他們,而不是你對他們的銷售興趣。






So why go to a networking meeting?



You go because networking is more about farming than it is about hunting. Sometimes you go to increase your visibility and to connect with people you have never met. Sometimes you go to establish further credibility with people you know. And sometimes you may go to meet a long-time referral partner and do some business. In any case, the true master networkers know that networking events are about moving through the relationship process and not just about closing deals. Visibility leads to credibility which, with time and effort, leads to profitability.

Your goal at a networking event is to make yourself memorable without talking about yourself. It sounds paradoxical, doesn’t it? But, if you know how to do it, you will stand out in people’s minds when they look back on the event. The secret is simply to ask people about themselves and their businesses. In order to make your networking efforts work, you need to embrace a “relationship networking” mentality.

Remember these ten networking tips to make yourself stand out when attending networking events:

  1. Don’t go there to sell, go there to connect.
  2. Have meaningful conversations with the people you meet.
  3. Make yourself memorable.
  4. Talk less and listen more.
  5. Follow up with people you found interesting or who you can help in some way.
  6. Don’t follow up to sell them something.
  7. Don’t show off, show interest.
  8. Meet these people in a one-to-one setting and learn more about them
  9. Ask them: “how can I help you?”
  10. Go for the long-term relationship, not the short sale.

What is the goal of your networking? If it is to build your business, then it’s all about building a relationship with people. Keep your eye on the ball. Don’t try to dazzle them with your brilliance. You can do that later.

Stand out from the crowd and impress them with your genuine interest in them, not your interest in selling to them.

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這個網誌中的熱門文章

Episode 663: Membership Committees Are Critical /第663集 會員委員會是關鍵

Episode 640: The BNI Origin Story / 第640集:BNI的起源故事

Episode 666: The 5 Levels of a Referral (Classic Podcast) / 第666集 引薦人的5個級別(經典播客)。