Make a Networking Strategy Plan / 制定網絡戰略計劃



制定網絡戰略計劃




沒有計劃的夢想只是一個幻想。是你對夢想的信念的想法,才會導致夢想的實現。然而,首先,你需要製定一個人脈戰略。根據這三個基本問題,制定一個適合自己的計劃。




誰是我的最佳人選?

重要的是,要知道每個目標市場都會有一個策略,需要你在不同的地方進行網絡推廣。如果你不確定你的目標市場是誰,那就看看你過去的客戶名單。他們是從事什麼行業的?他們從事了多久的業務?你的客戶甚至是企業,還是主要與消費者合作?

當你把過去的客戶資料整理好後,向你身邊的人詢問你可能忽略了的模式,並讓他們為你的業務提供合適的意見。


我在哪裡可以見到我最好的前程?

當你開始瞄準特定的利基市場時,還有其他的場地和機會,這些都是典型的網絡活動之外的。以下是一些特定目標市場的例子,以及你應該在這些市場中尋找人脈的地方。


  • 小企業主-商會、地方商業協會、推薦團體和社交媒體頁面。
  • 來自您所在地區的大企業代表-服務俱樂部、非營利團體和志願者工作
  • 消費者-你的孩子們的活動。小聯盟、學校活動等

我想和誰見面?

即使你不能說出你想認識的人的名字,但你越能描述得越好,你就越有機會遇到你理想中的聯繫人。在詢問聯繫方式時要盡可能具體,因為這樣做會讓對方的注意力集中在細節上,更容易讓他想起一個具體的人,而不是你問:"你知道有誰需要我的服務嗎? "



聯網工作。這只是製定一個策略,讓你與合適的人接觸的問題。這正是上面的三個問題可以幫助你做到的。然而,你必須採取行動來實現你的目標。








Make a Networking Strategy Plan


A dream without a plan is just a fantasy. It is your thoughts about believing in your dream which will lead to achieving your dreams. However, first, you would need to develop a networking strategy.  Make a plan that will work for you based upon these three essential questions:

Who Are My Best Prospects?

It’s important to know that each target market will have a strategy that requires you to network in different places. If you’re not sure who your target market is, look at your list of past clients. What industries were they in? How long had they been in business? Were your clients even businesses to begin with, or have you worked mostly with consumers?

Once you’ve put together a profile of your past clients, ask people close to you for patterns you may have overlooked and get their input on who might be a good fit for your business.

Where Can I Meet My Best Prospects?

As you begin targeting specific niche markets, there are other venues and opportunities that fall outside the typical networking event.  Here are some examples of specific target markets and where you should network to find people in these markets:

  • Small-business owners–chamber of commerce, local business association, referral groups, and social media pages,
  • Representatives from big corporations in your area–service clubs, nonprofit groups, and volunteer work
  • Consumers–your kids’ events: Little League, School activities, and so forth

Whom, Exactly, Do I Want To Meet?

Even if you can’t name the people you want to meet, the better you can describe them, the greater the chance you’ll get to meet your ideal contact. Be as specific as possible when asking for contact because it focuses the other person’s attention on details that are more likely to remind him of a specific person rather than if you asked, “Do you know anyone who needs my services?”

Networking works.  It’s just a matter of developing a strategy that puts you in contact with the right people. That’s exactly what the three questions above will help you do. However, you must take action to achieve your goals.


留言

這個網誌中的熱門文章

Episode 663: Membership Committees Are Critical /第663集 會員委員會是關鍵

Episode 640: The BNI Origin Story / 第640集:BNI的起源故事

Episode 666: The 5 Levels of a Referral (Classic Podcast) / 第666集 引薦人的5個級別(經典播客)。