Episode 652: Tell Me Exactly What to Say / 第652集:準確地告訴我該說什麼



 第652集:準確地告訴我該說什麼





Debby Peters,Connext Nation的創始人,過去25年來一直是BNI的成員,本週她和Misner博士一起在播客中談論她的新書《Tell Me Exactly What to Say》。



這本書的概念是在一個學生讓她演示如何在他的網絡中介紹兩個人相互認識的時候誕生的。當她開始示範的時候,他讓她放慢腳步,讓她把自己說的話準確地寫下來。


這本書為20種不同的對話模式,從做自我介紹到演講後如何與演講者建立聯繫。 (總是有一個具體的點來讚美他們,並提出一個具體的問題,表明你的注意力)。

這是一本很好的書,既適合新的BNI會員,也適合經驗豐富的BNI會員,因為他們可能仍然會遇到不知道該說什麼的情況。你可以在亞馬遜上訂購這本書


Ivan's Inner Circle

本集由Ivan的內心世界贊助。今天就成為我們的創始會員吧!


第652集完整記錄




Priscilla:
大家好,歡迎回到BNI官方播客。我是Priscilla Rice,我從加州伯克利的錄音室為大家帶來的是Live Oak錄音室。今天,我在電話裡和大家見面的是BNI的創始人和首席願景官,Dr. Ivan Misner。你好,Ivan 。你今天過得怎麼樣?





Ivan:
Priscilla,我過的很棒,今天播客中有一個好朋友。 我認識Debby已經25年了,Debby Peters。 她有數十年的銷售員銷售經理和銷售培訓師經驗。 她還是我多年以前開發的認證網絡計劃的執照培訓師。 2009年,她創立了Connext Nation,並撰寫了“推薦連結”課程,以幫助商務人士提高他們的推薦關係。 她寫了一本新書,我很喜歡這個書,書名叫《Tell Me Exactly What to Say》,我很高興贊同。 她已經擔任BNI會員近25年了,我很高興今天能將她加入BNI播客。 黛比,歡迎來到播客。



Debby:
太謝謝你了,Ivan。你真的比我想像的要了解我很多。




Priscilla:
不是我有一個好的團隊,就是你給人提供了好的信息。我學了很久,知道的東西很多。你知道,你一定是在你18歲的時候就加入了BNI。




Ivan:
謝謝你了。是啊,這25年是真的。嗯,我喜歡這本書。我喜歡這本書的書名《Tell Me Exactly What to Say》。這本書的主題是 "網絡"。你有什麼可以跟BNI的會員和聽眾們分享的嗎?你為什麼要寫這本書?




Debby:
嗯,這真的很有意思,因為我有幾個生意夥伴。現在是我的兒子和我的媳婦。我們在2018年合併了我們的業務。而我的媳婦是我們的CEO,她的大願景是讓我們做更多的內容。所以她讓我兒子格雷格寫第二本書,她看著我說,"好吧,黛比,寫你的第一本書吧。" 我拖了大約一年的時間,然後我在教我的一門課,我的一個學生里克-阿特金斯問我:「我怎麼才能在已經認識的人面前重新認識?」我說:「你在你的人際網絡裡有需要介紹給那個人嗎?很簡單啊。你為什麼不把兩個人介紹給對方呢?你知道,這對每個人來說都是一種勝利。」他說:「嗯,我不知道該怎麼做。」「什麼意思,你不知道怎麼做?」 他說:「我不知道該怎麼介紹兩個人認識。」現在,里克是學會計出身的。所以,我就開始在課堂上示範介紹兩個人的方法,把兩邊的對話都拿出來。瑞克說:「等一下,等一下,停一下,慢點說。我必須一個字一個字地寫下來,因為我必須要清楚地知道該說什麼。」所以就這樣開始了。





Ivan:
很好。那麼你能舉出一些例子來說明一下你告訴別人說的那些事嗎?並告訴我到底該說什麼?



Debby:
好吧,第一個,就是Rick要求的那個例子,就是你怎麼把兩個人介紹給對方,我想大家都知道怎麼做。但最近有一位年輕的女士說,她剛剛發現,當她向人介紹的時候,她需要說的不僅僅是他們的名字,所以我示範了一下,你知道的,比如,「你好,Greg。這是Ivan,我很想讓你們兩個人見面。讓我告訴你為什麼你需要了解Greg。他是一個主題演講者。而你和他有空手道的共同點。而且,Greg,這就是為什麼你應該認識Ivan...... ...」 所以我就把你的細節填上,然後說:「好吧,那你為什麼不先說說空手道,因為我知道你們有這個共同點。」 所以說,這是一個相當簡單的過程,但顯然不是所有人都知道。





Ivan:
是的,他們沒有。我喜歡你說的是,你把重點放在興趣的重疊領域,這也是開發收益交流的原因之一,讓人們談論感興趣的領域。所以他們能找到這個目的就是找到利益重疊的領域。所以,如果你認識兩個人,你可能會知道一些他們都感興趣的事情。而這使得一個完美的例子,當你在介紹人的時候說的就是那些重疊的興趣領域,因為這樣他們就可以更容易開始對話。那麼,你是怎麼做到的?你是如何得出書中所有的對話主題的?



Debby:
好吧,我坐下來想了想。我想出了五六條,我寫了六條,然後基本上都遇到了問題,但我太尷尬了,不想告訴別人。所以,我想了和我的兒子在年度露營旅行,他說:「所以,媽媽,書的事情辦得怎樣了?」我想,「好吧,說實話,這不是真的。」於是,他坐下來一起幫我,我們集思廣益。他大概又想出了10個我可以寫的東西。然後,我的公司有一個行動委員會,每月開會。所以在這16個之後,我去找他們說,「好吧,我需要幫助。告訴我其他你想記錄下來的對話,你認為會有幫助的,」他們大概給了我30多條,顯然,我並沒有讀完所有的書。Greg和我的行動委員會之間, 他們真的為這本書做出了很多貢獻。哇,這真是太神奇了。實際上,您實際上已經將它眾包了,在很大程度上,我想是的。 那是我不知道自己在做的不對。 謝謝你,Ivan。




Ivan:
你確實面對面, 而且我要告訴你,我在BNI上有很多運氣,可以在一定程度上與Facebook在線與Twitter一起使用,也可以在LinkedIn上以及在播客和我的博客(在許多地方)上進行。 我說過:“嘿,您知道,分享您的故事或給我您的例子。 我通過問人們填補了我很多書中的空白,你應該知道,我應該像世界上領先的網絡專家之一,但是你只是有些事情,而你卻沒有 想想和可能沒有的經驗。 因此,當您問別人時,您會得到很好的反饋。 聽起來這正是您所做的,我認為這有助於製作一本好書,並使它生動起來。



Debby:
因為它是真實的,你知道,這不是我編造出來的,也不是我能拼湊出來的。




Ivan:
對。 如何參與本書對我有幫助。 您已經成為會員25年了。 它如何幫助您編寫此內容?



Debby:
可能是25年的一對一會議的經歷和這個有關。而且,你知道,我的意思是,它只是有這些經驗。但有趣的是我認為所有的人, 在我的董事會的行動 其中有10人或BNI成員, 所以很明顯,這是一個巨大的貢獻。而只是坐下來與所有的人在大的網絡中聊天。每個人總是有一個問題,因為即使你是世界上的專家,人們認為我在俄亥俄州西北部有答案。你知道,我的王國比你的小一點。所以人們帶著這些問題來找我。所以,我們有時要一起學習。




Ivan:
是啊,絕對的。所以我覺得很有趣的是,在BNI的人都在你的諮詢委員會。我認為這是輝煌的。我認為更多的BNI成員應該有顧問委員會, 在那裡他們有關鍵的客戶 或良好的商業夥伴 參與他們的董事會。我在我們的國際顧問委員會做了30-34年,35年了。我在1986年開始擔任董事會成員,我在這方面取得了很大的成功,聽起來這對你很有幫助。





Debby:
它一直都很好。他們實際上幫助了我,在我的董事會,因為我知道國際我知道國際董事會是流動的,所以不是所有時間都是同一個人。我的董事會在九年前幫助我寫,並成為我寫的手冊的一部分,也是我寫的Referral Pursuit的成員之一,也是幫助我命名公司的成員之一。





Ivan:
好的你看,BNI成員 總是需要介紹一下。所以我真的覺得這將是一個很好的主題 作為一個播客。告訴我們人們在哪裡可以買到這本書




Debby:
所以,這很簡單,他們只需到亞馬遜網站上輸入 " Tell Me Exactly What to Say"就可以了。如果他們是Prime會員,他們可以做 "立即購買"。





Ivan:
很好 他們要找Debby Peters。那是用Y拼寫的,BB Y,對了,Peters。如果會員們想去你的網站,那個網站是connextnation. com。他們可以找到很多其他的信息,還有很多你想分享的書中的其他信息。我們還有幾分鐘的時間。還有什麼其他你想分享會幫助BNI的?





Debby:
記得有一件事,大家經常問我,不一定是書中的內容,而是誰應該看這本書。順便說一下,我開玩笑地稱它為 "廁所書",因為我知道,你已經把它放在你面前,你可以在大約五分鐘內讀完一章。你知道,但肯定是BNI成員和新的BNI成員,它可以對他們有幫助,但也可以對年長的,更有經驗的成員,可能會發現一個對話,如當你在會議上說什麼,你想和演講者說話,可能會對他們有幫助。我想新的大學畢業生也會有幫助。然後銷售經理們可以把這本書作為一個教育工具,當他們在週一早上與銷售團隊開銷售會議時,可以用這本書來教育他們。




Ivan:
我把你放在這裡的位置上。你能給我們舉個例子,從你剛才舉的那些不同場景中的一個例子嗎?



Debby:
那你的意思是說,應該給誰看?或者另一個評論,我知道該說什麼




Ivan:
就你剛才舉的其中一個例子來說。





Debby:
好的,就像跟演講者說話,或者是在演講者做完演講之後,跟演講者交談。所以我建議,你已經聽到了他們說說話,然後問這是什麼東西,我發現是有益於我聽到你是如何談論積極的,即使在面對冠狀病毒的到來,你如何保持積極的,你如何繼續向前工作。我確實有一個問題。 所以你問了這個問題,然後你就閉上嘴,聽著,然後再問另一個問題。你知道的,也許最多兩三個問題,因為其他人會等著和那個演講者說話。但你也可以問他們的郵箱,他們就像我們一樣。你想聽到你在別人的生活中做出了改變。所以,當有人可以給你發郵件,並告訴你。哇,那真是太好了。。所以,這就是談話的內容。





Ivan:
這是一個很好的例子。 我想強調的一件事是,您要準備談論一些特定的事情。 我記得這個真實的故事告訴我們演講者,這是一項了不起的工作。 他說:“您最喜歡什麼?” 然後,我把筆記留在桌子旁,然後帶著特殊的想法上去。 結果我沒有答案。 我感覺像個白痴。 是的,這是個好秘密。 您有一個非常具體的話題想和他談談。 好吧,我們沒時間了。 我敦促您在亞馬遜上查看Debbie的書,connextnation.com是您的網站。 非常感謝您參加今天的播客。





Debby:
Ivan,非常感謝你。我真的很榮幸能和你一起做這個。




Priscilla:
太好了。謝謝你們倆的精彩信息。這個播客的讚助商是Ivan的內心世界。去查看一下 www.ivansinnercircle.com 的精彩內容吧。Ivan已經收集了各種有趣的話題,供大家學習和參與。非常感謝您的收聽。我是Priscilla Rice,我們期待著下週再次邀請您加入我們的官方BNI播客節目。











Episode 652: Tell Me Exactly What to Say






Debby Peters, founder of Connext Nation and a BNI member for the past 25 years, joins Dr. Misner on the podcast this week to talk about her new book, Tell Me Exactly What to Say.
The concept of this book was born when a student asked her to demonstrate how to introduce two people in his network to each other. When she began to demonstrate, he asked her to slow down so he could write down exactly what she said.
The book models 20 different conversations, from making introductions for how to connect to a speaker after a presentation. (Always have a specific point to compliment them on and a specific question that shows you paid attention.)
This is a great book both for new BNI members but also for seasoned BNI members who may still run into networking situations where they don’t know what to say. You can order it on Amazon.
Ivan's Inner Circle
This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!

Complete Transcript of Episode 652

Priscilla:
Hello, everybody and welcome back to the official BNI podcast. I’m Priscilla Rice and I’m coming to you from Live Oak Recording Studio in Berkeley, California. And I’m joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello Ivan. How are you today?
I am doing fantastic, Priscilla, and I have a good friend on the podcast today. I’ve known Debby for 25 years, Debby Peters. She has decades of experiences as salesperson sales manager and sales trainer. She was also a licensed trainer in the Certified Networker Program, which I developed man,y many years ago. In 2009, she founded the Connext Nation and wrote Referral Pursuit as a course that helps business people to hone their referral relationships. And she’s written a new book, which I love the title that’s called Tell Me Exactly What to Say, which I was very happy to endorse. She has been a BNI member for almost 25 years, and I’m really pleased to have her on BNI Podcast today. Debbie, welcome to the podcast.
Debby:
Thank you so much, Ivan. You really know a lot more about me than I thought that you did.
Priscilla:
I either have a good team or you gave people good information. I learned a long time and I knew much of this. You know, you must have joined BNIwhen you were 18.
Ivan:
Thank you. Yeah, it’s true this 25 years. Well, I love the book. I love the title, Tell Me Exactly What to Say. And it’s all about networking. And what could you share with the BNI members and listeners? So why did you write this book?
Debby:
Well, it’s really interesting because I have a couple business partners. Now my son and my daughter in law. We’ve merged our businesses in 2018. And my daughter in law is our CEO and her big vision is having us do content a lot more. And so she told my son, Greg, to write a second book and she looked at me and said, “All right, Debbie, write your first.” I dragged my heels for about a year and then I was teaching one of my classes and one of my students, Rick Atkins, asked me how do I get back in front of people that I’ve already met? And I said, “Well, do you have someone in your network that you need to introduce to that person? Simple. Yeah. I said, “Well, why don’t you introduce the two to each other? You know, it’s a win for everyone.” And he said, “Well, I don’t know how to do that.” And I’m like, “What do you mean, you don’t know how to do that?” He’s like, “I don’t know how to introduce two people to each other.” Now, Rick is an accountant by education. So I just started demonstrating the way to introduce two people to each other, taking both sides of the conversation in class. And Rick said, “Wait, wait, wait, stop, slow down. I have to write this down word for word, because I need to know exactly what to say.” So that’s how it got started.
Ivan:
Nice. So can you give some examples of the kinds of things that you’re telling people to say? And tell me exactly what to say?
Debby:
Well, the first one, obviously, is that example that Rick asked for, and that is, how do you introduce two people to each other and I guess I assumed that everyone knew how to do that. But a young woman just recently, who is fairly new to the business world said that she had just found but when she introduces to people that she needs to say, more than just their names, and so I demonstrated, you know, like, “Hi, Greg. This is Ivan, I would love for the two of you to meet. Let me tell you why you need to know Greg. He’s a wonderful person. He’s a keynote speaker. And you and he have that karate in common. And, Greg, this is why you should know Ivan…” So then I fill in the details about you, and then say, “Okay, so why don’t you to start with talking about karate, because I know you have that in common.” So it’s a pretty easy process but evidently not everyone knows that.
Ivan:
Yeah, they don’t. What I like about what you’re talking about is that you’re focusing on overlapping areas of interest, which is one of the reasons why develop the gains exchange Yes, to get people talking about areas of interest. So they can find that purpose is to find overlapping areas of interest. So if you know both people, you may know some things that they’re both interested in. And that makes a perfect example of what to say when you’re introducing people is those overlapping areas of interest because then they can start a dialogue much easier. So how did you? How did you arrive at all the conversation topics that you have in the book?
Debby:
Well, I, you know, I sat down and thought about it. And I came up with five or six, and I wrote the six of them and then basically hit a wall, but I was too embarrassed and didn’t want to tell anyone that I had. And so I was, I was with my son, we were on our annual camping trip, and we both kind of were riding our bikes. They said, “So mom, how’s it going with the book?” And I’m like, “Well, to be real honest, it’s not.” So he sat down with me and helped me and we brainstormed. He came up with probably another 10 that I could write. And then I have a board of action for my company that meets on a monthly basis. And so after those 16 I went to them and said, “All right, I need help. Tell me other conversations that you would like to have documented, that you think would be helpful,” and they probably gave me 30 more of which obviously, I didn’t read all of them. So between Greg and my board of action, they really contributed a lot to the book. Wow, that’s that’s amazing. I have in effect you crowdsourced it and in large part of the I guess I did, that’s it. That’s a no I didn’t know I was doing that. Thank you, Ivan.
Ivan:You did face to face, you crowdsourced. And I gotta tell you, I’ve had a lot of luck crowdsourcing things with BNI both online with with Facebook, to some extent, Twitter, but also LinkedIn and on the podcast and my blog, on a number of places. I’ve said, “Hey, you know, share your story or give me your examples. And I have filled in the blanks in a lot of my books by asking people, and you know, I’m supposed to be like one of the world’s leading experts on networking, but you just there are some things that you just don’t think of, and experiences that maybe you haven’t had. So that’s when you ask other people, you get great feedback. And it sounds like that’s exactly what you did, which helps to make, I think, a great book, and makes it come alive.
Debby:
Because it’s real, you know, it’s not me trying to figure out something that’s concocted or can put together.
Ivan:
Right. So how to be in I help you in writing this book. You’ve been a member for 25 years. Yeah. How did it help you write this?
Debby:
Well, probably 25 years of one to one meetings had something to do with this. And, you know, I mean, it’s just all those experiences. But interestingly, I think all but two people on my board of action of which there are 10 people or BNI members, so obviously, that that was a huge contribution. And just sitting down and chatting with all the people in the big network. Everyone always has a question because even though you are the expert of the world, people think that I have the answer here in Northwest Ohio. I’m a little smaller, you know, my, my kingdom is a little smaller than yours. And so people come to me with these questions. And so, you know, we both have to learn together sometimes.
Ivan:
Yeah, yeah, absolutely. And so I think it’s interesting that you, a number of your people in BNI are on your advisory board. I think it’s brilliant. I think more BNI members should have advisory boards, where they have key, either key customers or clients or good business associates that participate with them on the board. I’ve done that with our international board of advisors for 30-34, 35 years. I started the board in 1986. And I’ve had a lot of success with that. And it sounds like that’s been helpful for you.
Debby:
It’s been great. They helped me actually, in my board, as I’m sure the international I know the international board is fluid so it’s not the same people all the time. But my board nine years ago helped me to write and and be part of the manual that I wrote for Referral Pursuit and also one of the one of the members helped me to name the company.
Ivan:
Oh, nice. Okay. Well, look, BNI members always need introductions. And so I really felt this would be a great topic for being a podcast. Tell us where people can get the book.
Debby:
So the, it’s really easy, they can just go to Amazon and type in Tell Me Exactly What to Say. And if they’re a Prime member, they can do “buy now”.
Ivan:
Excellent. And they’ll look for Debby Peters. And that’s spelled with a Y, BB Y. That’s right, Peters. Yes. And if members want to go to your website, that website is connextnation.com. And they can find out a lot of other information, anything else from the book that you’d like to share. We’ve got another couple of minutes. Anything else that you’d like to share that would help BNI?
Debby:
Remember one thing that people asked me a lot, not necessarily from the book, but who should read this book. And by the way, I jokingly call it the bathroom book because I know you’ve had it in front of you, you know, you can read a chapter in about five minutes. You know, but certainly BNI members and certainly new BNI members, it can be helpful to them- but also the older, more seasoned members that, you know, may find that one conversation like what do you say to when you’re at a conference and you want to speak to the speaker may be helpful to them. I think new college grads also. And then sales managers can use this book as an educational tool when they’re having their their Monday morning sales meetings with their sales team.
Ivan:
I’m gonna put you on the spot here. Can you give us one example from one of those different scenarios that you just gave?
Debby:
So you mean, who should read it? Or another comment, I know what to say
Ivan:
In terms of one of those examples that you just give.
Debby:
Okay, so like speaking to the speaker, or talking to the speaker after they made a presentation. So I recommend, first of all, you know, listen so that you have heard what they’ve had to say and then go up and say, “This is this is something that I found was so helpful for me to hear how you talked about being positive even in the face of the Coronavirus coming in, that this is how you stay positive and how you continue to work forward. I do have one question though.” And so you ask the question and then you shut your mouth and listen and then ask another question. I say, you know, maybe two or three questions at the most, because other people will be waiting to speak to that speaker. But also you can ask for their email, they’re just like us. They, as you know, you speak all the time, you want to hear that you’ve made a difference in someone’s life. So when someone can email you and tell you after they’ve spoken to you, wow, that was great. It’s even better. So that’s the conversation.
Ivan:
That’s a great example. One thing I want to emphasize is you want to go up prepared to talk about something specific. I remember telling this true story told us speaker that was a great job. And he said, “What did you like most?” And I left my notes back at my table and I go up there with a specific thing in mind. And I’m like, “Oh, it was just, I was so surprised.” And I you know, I felt like I was drinking water from fire. And I didn’t have an answer. I felt like an idiot. So yeah, that’s a good secret. You have a very specific topic that you want to talk to him about. Well, we’re out of time. I would urge you to check out Debbie’s book at Amazon and connextnation.com is your website. You remember Debbie, thank you so much for being on the podcast today.
Debby:
Ivan, thank you so much. I’m really honored to be doing this with you. My pleasure.
Priscilla:
That’s great. Thank you both for the great information. The sponsor for this podcast is Ivan’s Inner Circle. Go check out the great content available at www.ivansinnercircle.com. Ivan has assembled a variety of interesting topics for you to learn about and participate in. Thank you so much for listening. This is Priscilla Rice and we look forward to having you join us again next week for another exciting episode of the Official BNI Podcast.

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