Episode 45: “Givers Gain Chapter 7: Going International” 第45集 "付出者收穫 第七章：走向國際"

第45集 "付出者收穫 第七章：走向國際"

https://content.blubrry.com/bni/045-BNI-Podcast.mp3

每位BNI會員都可以在新會員指導/會員成功計劃中免費獲得一本《Givers Gain》。

回顧BNI的歷史，讓成員們感受到組織文化。在本期節目中，Dr. Misner講述了BNI如何成為一個國際組織。

• 加拿大是美國以外第一個擁有BNI的國家；加拿大BNI的創始人唐和南希-摩根（Nancy Morgan）至今仍是全國性的董事。
• 加拿大BNI的董事們負責將BNI擴展到英國和澳大利亞。
• BNI已被翻譯成十幾種語言，首先是加拿大法語。
• 因為BNI的宗旨是讓會員在當地做生意，所以它適應文化差異。
• 也正是在這一時期，BNI基金會成立
• 您可以在本章末找到“成功舉辦BNI會議的隱藏要素”。

由Networking Now.贊助

BNI播客045集完整轉錄

Priscilla Rice:

大家好，歡迎大家回到BNI官方播客，由networknow.com為大家帶來，這是網絡上領先的網絡下載網站。我是Priscilla Rice，我來自加州伯克利的Live Oak錄音室。我今天在電話中加入了BNI的創始人和主席，Ivan Misner。你好嗎，Ivan？

Ivan Misner:

我很好 Priscilla 謝謝

Priscilla:

今天你想和大家分享什麼？

Ivan:

今天，我要講的是《Givers Gain》這本書的第七章。我今年和去年年底的時候，我一直在努力做的事情，就是通過這本書中的一章一章地去讀，《Givers Gain》這都是關於這個組織的。它是BNI的生物的排序。我認為這對會員來說很重要的原因是它能讓你了解組織文化。它告訴你我們從哪裡來，我們是如何走到今天的。與過去的聯繫對未來真的很重要，所以我今天要講的是第七章，這就是關於走向國際，以及BNI如何成為一個國際組織

Priscilla:

太好了

Ivan:

這一章從1995年到2000年。這真的是我們在BNI的 "I "中加入 "國際 "的時候。我們一直希望該組織能走向國際，但我們花了一點時間才做到這一點。今天，經過23年的時間，我們現在已經在37個國家開展業務。我們的分會在37個國家開展活動。我們有5000多個分會，在全球37個國家開展活動。從1995年到2008年，在過去13年裡，我們已經在這37個國家中的36個國家開展了活動。

在最初的10年裡，我們是在一個國家。終於在1995年，我們在第二個國家開張了。那就是加拿大。加拿大是BNI的第二個國家。我想在這個播客里分享一些書裡沒有的東西。我碰到了一個會員。我很關注，你知道的。我們是在一個全新的國家開闢的。在一個新的國家真的能行得通嗎？我當時也不知道。我以前沒做過。我知道在37個國家之後，現在聽起來很傻，但我不知道。

我在和加拿大的幾個會員聊天。我問他們，「你們覺得這在加拿大能行得通嗎？」我不是瞎編的 這不是玩笑，Priscilla。

其中一個成員，一個女人，看著我說，「哦，親愛的，這在加拿大會很管用。加拿大人很像美國人，除了有廉價的醫療保健和沒有槍支之外。」

我不得不笑，因為我不知道她是認真的，還是開玩笑的，但不管是什麼，都讓我覺得很舒服。我真的很感謝那個會員說的那句話，因為這句話讓我想到了--你知道嗎？世界上的人都是人。這種建立關係的想法在加拿大也會像在其他國家一樣有效。

加拿大是我們的第一個國家。加拿大的創始人是Don和Nancy Morgan。Don和Nancy Morgan仍然是我們在加拿大的國家總監。他們幫助我們在美國以外開闢了我們的第一個國家，而這個國家真正的跨越式發展到了其他國家，因為我們早期的加拿大董事之一，史蒂夫-勞森（Steve Lawson）有一個兄弟，馬丁-勞森（Martin Lawson）在倫敦。史蒂夫鼓勵馬丁和他的妻子朱利安考慮創辦BNI在英國。所以我們在加拿大的史蒂夫-勞森的幫助下實際在英國開了BNI。

我們最後也因為一些加拿大的導演，在澳大利亞開闢了自己的公司。加拿大真的是我們在世界的兩邊開闢的責任。為此，我們非常感謝他們。他們對這個組織的發展起到了非常重要的作用。

Priscilla:

BNI會被翻譯成多少種語言？

Ivan:

這個問題問得好，我們的業務範圍是十幾種語言。第一個語言是法語-加拿大語，當然，現在我們在法國也有分部，我們在瑞典、挪威、丹麥...，都是獨立的語言，和德國也有分部。我們有希伯來語、中文的分會。大概有十幾種語言。

我將永遠不會忘記第一次看到另一種語言的會議室。 第一次是在瑞典，瑞典人不像法國人，美國人對法國人有點了解。 它不像西班牙語。 我在南加州長大，如果不懂一點西班牙語，您就無法在南加州長大。  除非您懂語言，否則您聽不懂一個字，對嗎？

所以，我記得第一次我用瑞典語聽著這整個會議，其中一個成員看著我說：「你不知道他在說什麼，是嗎？」

我說：「是啊，他在介紹推薦部分，他在講解推薦的過程中，如果你沒有推薦人，你就給推薦人做個見證。」

他說：「哇，你懂瑞典語。」

我說：「不，是我寫的議程。」

這就是它是什麼樣子。你去參加會議，這就是BNI的好處，在世界的任何地方，不知道任何語言，仍然確切地知道發生了什麼事，因為BNI的會議在世界各地都是一樣的。我認為這個組織的一個美好的地方在於，它是建立在信任和建立關係的基礎上的，這就超越了許多文化差異。

Priscilla:

但我想，不同國家之間一定有一些很有趣的文化差異。是吧？

Ivan:

有，但在很大程度上，我們真的不是指英國人與美國人做生意或美國人與澳大利亞人做生意，澳大利亞人與馬來人做生意，或馬來人與南非人做生意。我們真正談論的是當地的商人相互之間做生意。因此，我們的BNI是一種機製或結構，是在文化背景之上的一種疊加

所以，是美國人在當地跟美國人做生意，加拿大人與加拿大人做生意，英國人與英國人做生意。 BNI是一個典型的全球思維和本地行動的例子。它是關於在當地建立關係。現在請注意，這可能導致國際業務，也可能導致引薦到世界各地做生意，但它是關於在當地建立關係。

雖然是的，但世界各地的文化差異是絕對存在的。總有一天，我一定要做一個播客，講講在世界各地做國際生意的一些有趣的事情。事實上，這真的是關於當地的生意人互相了解和信任，並做可能導致全球生意的引薦。這是關於建立當地的人脈關係。

Priscilla:

好的。 好吧，現在我已經跟踪了您，在播客結束之前，您還有其他想說的嗎？

Ivan:

我是我們在第七章中指出了很多文化差異。這是一個很有意思的事情，但我們也注意到了顧問委員會在這段時間裡是如何擴大的。很多聽這個播客的成員可能不知道，但是 今天BNI的每一項政策都是由顧問委員會編寫的，或者是由顧問委員會批准的。

顧問委員會是由你們這些成員組成的。顧問委員會完全由組織成員及其成員組成，他們制定了今天存在的每一項政策，或批准了今天存在的每一項政策。

真的是在90年代中期，我們把這個組織變成了國際組織。在那之前，真的是一個南加州當地的董事會，現在是一個國際董事會，代表了幾十個國家的項目。每一項政策的存在，都是由顧問委員會制定的。

在90年代中期，我們還首次創建了一個我稱之為 "創始人圈 "的組織。它是由全球頂尖的BNI董事組成的。我們每年都會聚在一起開一次或兩次的會，幫助維持項目的發展。

也是在真正的90年代末，因為這一章涉及到1995年到2000年，我們創建了BNI基金會，這也是幾週前的一個播客的主題。 BNI基金會成立於1998年，這些年來，我們通過BNI基金會捐出了幾十萬美金。如果有會員想了解一些這方面的信息，可以聽一下幾週前的播客關於基金會的播客，然後到我們的網站BNI.org上的基金會網站去看看。從慈善支持的角度來看，我們真的是在改變世界，同時也在創造業務。

這就是這一章的大部分內容。我想，我大概可以花一整個小時的時間來談論這一章，這一章的最後一個關鍵是隱藏元素。我們談論隱藏的元素，以及它們從哪裡來，以及它們如何適用於你作為一個會員。如果說有一件事是你作為BNI成員應該了解的，那就是經營一個成功的BNI會議的隱藏要素。你可以在《Givers Gain》第七章的結尾處找到，因為我認為，這是最重要的一件事，我認為，在運行成功的BNI會議中，這是唯一最重要的事情。隱藏的元素是一開始似乎很明顯的東西，但實際上，你需要更深入的理解，才能有效地應用它們，並獲得成功。

Priscilla:

這聽起來就像一個播客本身。而且它有一個很好的名字，隱藏的元素。

Ivan:

其實這是一個武術術語，我就是從那裡學來的。我在裡面描述了整個事情的來龍去脈。順便說一下，如果有聽眾沒有《Givers Gain》，那你可能沒有參加過MSP培訓，會員成功計劃培訓或者新會員介紹會。這在不同的國家有不同的稱呼。

如果你沒有參加過那個培訓，那就去參加吧，因為你應該得到一本我說的免費的書。每個會員去參加新會員培訓或會員成功計劃培訓時，都可以免費獲得一本《Givers Gain》。如果你去了很久了，再去一次，你會得到一本免費的。你可以跟著這些播客一起聽我講講你正在讀到的東西。

Priscilla:

很好，Dr. Misner。我想我們的時間就到此為止。非常感謝你能和我們分享這些。

Ivan:

我的榮幸

Priscilla:

我想告訴大家的是，本播客是由networknow.com為大家帶來的，這是一個網絡上領先的網絡下載網站。非常感謝大家的收聽。這是Priscilla Rice，我們期待著你下週再次加入我們的官方BNI播客的另一集。

Episode 45: “Givers Gain Chapter 7: Going International”

https://content.blubrry.com/bni/045-BNI-Podcast.mp3

Every BNI member gets a free copy of Givers Gain at the New Members’ Orientation/Member Success Program.

Going through the history of BNI gives members a sense of organizational culture. In this episode, Dr. Misner talks about how BNI became an international organization.

• Canada was the first country outside the US to have BNI; Don and Nancy Morgan, the founders of BNI Canada, are still the national directors.
• Canadian BNI directors are responsible for the expansion of BNI to the United Kingdom and Australia.
• BNI has been translated into more than a dozen languages, starting with Canadian French.
• Because BNI is about members doing business locally, it adapts itself to cultural differences.
• It was also during this period that the BNI Foundation was created.
• You can find the Hidden Elements to Running a Successful BNI meeting at the end of this chapter.

Sponsored by Networking Now.

Complete Transcription of BNI Podcast Episode 045 –

Priscilla Rice:
Hello everybody and welcome back to the Official BNI Podcast, brought to you by networkingnow.com, which is the leading site on the net for networking downloadables. I am Priscilla Rice and I am coming from Live Oak Recording Studio in Berkeley, California. I am joined on the phone today by the Founder and Chairman of BNI, Dr. Ivan Misner. How are you, Ivan?

Ivan Misner:
I am doing great, Priscilla. Thank you.

Priscilla:
What would you like to share with us today?

Ivan:
Today, I am going to talk about Chapter 7 of the book, Givers Gain. What I have been trying to do this year and last year at the end of last year is kind of go through chapter by chapter of the book, Givers Gain, which is all about the organization. It’s sort of the bio of BNI. The reason I think this is important for members is that it gives you a sense of the organizational culture. It tells you where we came from and how we got to where we are. The link to the past really is important to future, so I am going to be talking today about Chapter 7,  which is all about going international and how BNI became an international organization.

Priscilla:
Great.

Ivan:
This particular this chapter goes from 1995 to the year 2000. It really is the time when we put “International” in the “I” of BNI. We had always wanted the organization to go international but it took a little while for us to be able to do that. Today, after 23 years, we now are in 37 countries. We have chapters operating in 37 countries. We have over 5,000 chapters operating in 37 countries around the world. We have done 36 of those 37 countries in the last 13 years, from 1995 to 2008.

In the first 10 years, we were in one country. Finally in 1995, we opened up in our second country. That is Canada. Canada was the second country for BNI. I am going to share something on this podcast that is not in the book. I ran across a member. I was concerned, you know. We were opening up in a brand-new country. Is this really going to work in a new country? I didn’t know. I hadn’t done it before. I know it sounds silly now after being in 37 countries, but I didn’t know.

I was talking to a couple of members in Canada. I was asking them, “Do you think this will work here in Canada?” I am not making this up. This is not a joke, Priscilla.

One of the members, a woman, looks at me and says, “Oh honey, this will work great in Canada. Canadians are very much like Americans except with cheap healthcare and no guns.”

I had to laugh because I didn’t know if she was serious or if it was a joke, but whatever it was, it made me feel comfortable. I really appreciate that member saying because it made me think — you know what? People are people all around the world. This idea of building relationships will work in Canada as well as it will in other countries.

Canada our first country for us to open in. The founding National Directors for Canada are Don and Nancy Morgan. Don and Nancy are still the National Directors for us in Canada. They have really done a tremendous job of helping us open up in the first country outside the U.S., which really leapfrogged to other countries because one of our early Canadian directors, Steve Lawson, had a brother, Martin Lawson, in the London. Steve encouraged Martin and his wife, Julian, to consider starting BNI and United Kingdom. So we actually opened up BNI in the United Kingdom as a result of Steve Lawson in Canada.

We also ended up opening up in Australia because of some Canadian directors. Canada is really responsible for us opening up on two different sides of the world. For that we’re very appreciative. They were very instrumental in the growth of this organization.

Priscilla:
How many languages does BNI get translated into?

Ivan:
That’s a great question. It’s more than a dozen languages that we operate in. The first language was French-Canadian and now, of course, we are also in France and we have chapters in Sweden, Norway, Denmark — all separate languages — and Germany. We have chapters operating in Hebrew, in Chinese. There are probably a dozen or more languages.

I will never forget the first time I saw meeting room in a different language. The first time, it was in Sweden and Swedish is not like the French, where Americans kind of know a little bit of French. It’s not like Spanish. I grew up in Southern California, and you can’t grow up in southern California without knowing a little Spanish. Swedish is Swedish. You don’t understand a single word unless you know the language, right?

So I remember the first time I was listening to this entire meeting in Swedish and one of the members looks over at me and says, “You have no idea what he’s talking about, do you?”

I said, “Yeah. He is introducing the referral part of the meeting and he’s explaining how the referral works and if you don’t have a referral, you give a testimonial.”

He said, “Wow, you know Swedish.”

I said, “No, I wrote the agenda.”

That’s what it was like. You go to meetings and that’s the great thing about BNI. You can go to BNI meetings anywhere in the world and not know any of the language and still know exactly what is happening and what’s going on because the BNI meetings operate very much the same all over the world. I think one of the beautiful things about the organization is that it’s all based on trust and building relationships and that kind of transcends many of the cultural differences.

Priscilla:
But there must be some really interesting cultural differences between the different countries, I would imagine. Right?

Ivan:
There are, but to a large extent, we are really not talking about Brits doing business with Americans, Americans doing business with Aussies, Aussies doing business with Malaysians, or Malaysians doing business with South Africans. We are really talking about business people locally doing business with each other. And so what we have been BNI is a mechanism or a structure an overlay being applied on top of the cultural context.

So it’s Americans doing business with Americans locally. It’s Canadians doing business with Canadians and Brits doing business with Brits. BNI is a classic example of thinking globally and acting locally. It’s about building relationships locally. Now mind you, that can lead to international business, and it can lead to referrals to do business worldwide, but it is about building relationships locally.

Although yes, there are absolutely cultural differences all over the world. One of these days, I have to do a podcast on some of the funny things that have happened to me around the world doing business internationally. The truth is it’s really about local business people getting to know and trust each other and doing referrals that may lead to business worldwide. It’s about building local contacts.

Priscilla:
Okay. Well now that I have sidetracked you, do you have anything else that you would like to say before the podcast is over?

Ivan:
I know we talk about, in Chapter 7, a lot of the cultural differences. That is an interesting thing to take a look at , but we also talk about how the Board of Advisors expanded during this period of time. Many members who are listening to this podcast may not know this but every single policy that exists today in BNI was either written by the Board of Advisors or approved by the Board of Advisors.

The Board of Advisors is made up of you, members. The Board of Advisors is completely made up of members of the organization and its members who create every single policy that exists today or have approved every single policy that exists today.

It was really in the mid-90s that we made the organization international. It was up until that, really, a local Southern California board that is now an international board representing a couple dozen countries for the program. Every policy that exists exists because it was created by the Board of Advisors.

We also created for the first time in the mid-90s what I call the Founders Circle. It is made up of the top BNI directors around the world. We get together once or twice a year to meet and help keep the program going.

It was also in the really late 90s, since this chapter covers from 1995 to 2000, that we created the BNI Foundation, which was the topic of a previous podcast a few weeks ago. The BNI Foundation was created in 1998, and we have over the years given away hundreds and hundreds of thousands of dollars through the BNI Foundation. If any of the members want to get some information on it, listen to the podcast a couple weeks ago about the foundation and go to our website for the foundation at BNI.org. We really are making a difference in the world from a charitable support perspective as well as generating business.

That is most of the chapter. I could probably spend a whole hour talking about this chapter, I think. The last thing that is key for this chapter is the Hidden Elements. We talk about the Hidden Elements and where and what they came from and how they apply to you as a member. If there is one thing that you as a BNI member should understand, it is the Hidden Elements of running a successful BNI meeting. You can find that towards the end of Chapter 7 in Givers Gain because it’s the single most important thing, I think, in running successful BNI meetings. The Hidden Elements are things that may seem obvious at first but really you need a deeper understanding in order to apply them effectively and be successful.

Priscilla:
That sounds like a podcast in itself. And it has a great name. The Hidden Elements.

Ivan:
It’s a martial arts term, actually. That is where I got it from. I describe the whole thing in there. By the way, if any listeners don’t have a copy of Givers Gain, you probably have not gone to the MSP training, Member Success Program training or new member orientation. It’s called different things in different countries.

If you have not gone to that training, go to that because you should get a free copy of the book that I am talking about. Every member gets a free copy of Givers Gain when they go to the new member orientation or Member Success Program training. If you went a long time ago, go back again and you will get a free copy of this. You can follow along in these podcasts and hear me talk about the very things that you are reading about.

Priscilla:
Great, Dr. Misner. I think that’s about all we have time for. Thank you so much for sharing this with us.

Ivan:
My pleasure.

Priscilla:
I would like to tell everybody that this podcast has been brought to you by networkingnow.com, the leading site on the net for networking downloadables. Thanks so much for listening. This is Priscilla Rice, and we look forward to having you join us again next week for another episode of the Official BNI Podcast

https://www.bnipodcast.com/2008/03/12/episode-45-givers-gain-chapter-7-going-international/