Episode 13: Givers Gain, Chapter One (Givers Gain，第1章)

Episode 13: Givers Gain

https://content.blubrry.com/bni/013-BNI-Podcast.mp3

在這一集中，Misner博士討論了他的著作“ Givers Gain”的起源，並詳細介紹了第一章，包括：

• 《Givers Gain》只給BNI會員
• 該書不向公眾出售
• 撰寫此文是為了繼承BNI在全球範圍內發展的傳統。
• 三打以上的當地版本正在印刷
• 賜予者增益的理念從何而來
• 鼓勵會員和董事之間公開交流意見。
• 如果您沒有副本，請到MSP培訓部向董事索取一份

完整轉錄的BNI播客第013集—

Frank Felker:

大家好，歡迎回到BNI官方播客，由NetworkingNow.com為大家帶來的官方播客，NetworkingNow.com是網絡上領先的網絡下載網站。

我是在華盛頓特區的Frank Felker，今天再次與BNI的創始人和主席Ivan Misner博士通電話，從南加州的BNI總部打進來。

今天好嗎, Ivan?

Dr. Ivan Misner:

非常好，非常感謝你Frank

Frank:

我知道你今天要和我們分享的是你的書《Giver’s Gain》

Ivan:

是的，這是一本只給BNI會員的書。我不知道你是否知道這一點， 但它在書店裡是沒有售賣的。

Frank:

我不知道

Ivan:

我們從來沒有向公眾出售。它只提供給BNI的會員，並免費提供給任何BNI的會員，如果他們接受了MSP培訓。這是會員的好處之一。

Frank:

好吧，我不知道那本書是不對外銷售的

Ivan:

是的，這本書不是向公眾出售的，我們是專門為BNI會員寫的。幾年前我寫這本書的原因是我們的分會數量越來越多，我們要去的國家也越來越多。而我一直擔心的一個問題是，你會失去一個組織很容易失去的東西。當你變得更強大的時候，你就會失去與那些幫助你達到目的的聯繫，而組織的傳統和組織的歷史也會隨著成長而失去。

因此，我希望通過整理一本書，坦誠地講述我們的失敗，我們做錯了什麼，以及我們做對了什麼，這將有助於讓普通會員了解為什麼BNI已經成為世界上最大的商業網絡組織。

而這不僅僅是我的故事，我們是如何創辦BNI的，也是很多其他董事的故事，包括每個國家的故事。而很多聽眾都不知道這個事情。這是只有少數董事知道的事情。其實，在這點上《Giver's Gain》有三十多個版本。

Frank:

你的意思是用不同的語言？

Ivan:

嗯，是的，你說的沒錯，有不同的語言，但也有不同的前言，因為我們想做的事情之一就是要讓這個東西非常本地化。所以，在每個國家，國家董事會寫出這個國家的前言。因此，他們談到，在英國他們是如何聽說BNI的，Lawsons夫婦是如何聽說BNI的，以及他們是如何在英國開始這個項目，之後開始講述BNI的故事。

在加拿大，Don and Nancy Morgan的故事也是如此，他們是如何第一次聽說BNI以及如何將其帶到加拿大的。在澳大利亞和每一個國家也是一樣，我們在書中以該國的故事作為開篇，然後進入主書，我認為這是一個很好的方法，可以幫助保持這個組織的本土化，同時也可以集中在這個組織的傳統上。

Frank:

我同意，那太好了!這是個好主意。

Ivan:

所以說，如果有人有機會看到其他國家的書，真的很厲害。能看到不同的語言，當然還有不同的轉發，那就太好了。

如果可以的話，我想談一談，就幾分鐘的時間，《Givers Gain》的第一章，以及裡面的一些真正重要的觀點，以便當你拿到這本書的時候，找一找這些東西，因為它們非常重要。

在第一章中，我們談了兩三件事，我認為很關鍵，其中之一是組織的哲學，即《Givers Gain》，以及這句話在BNI成立之初是如何變得如此重要。你知道，當我開始組織的時候，花了一年左右的時間才開始使用這句話。我們曾經說過，我們有一個不成文的忠誠，你知道的，如果你沒有引薦 ，我們盡可能地在業務上盡量使用彼此，但那太長太複雜了，我們發現《Givers Gain》這句話真的說明了這個組織的意義。

本組織的另一個核心理念是鼓勵分享好的想法，讓成員之間相互交流想法，以提高他們對組織的參與度。我們當然已經在董事們身上做到了這一點，現在我們在世界各地都舉行了會議，讓董事們聚集在一起，分享他們聽到的所有好想法。

我認為這一章中最關鍵的一點是，我們談論的是BNI的傳統，了解BNI的傳統有多重要，以及傳統如何真正影響或破壞公司的成功。 我們實際上花了整整一章的時間，之後，我想對這些播客進行處理，那就是在接下來的六個月中，至少一個月左右一次，我想了解一下《Givers Gain》的一章。 獲得討論該章中的一些關鍵點，因為我認為您將獲得鳥瞰圖，這是BNI如何通過反複試驗達到今天的狀態的觀點。

所以聽眾朋友們，請坐好了，我們會在接下來的六個月裡，每個月都會在播客中播一兩個BNI的故事。

Frank:

我認為這是個好主意。 但是我們本週的播客時間已經不多了。 您對《Givers Gain》有收穫嗎？

Ivan:

好吧，我認為您的壽命不足以犯所有可能的錯誤，因此請從其他人的錯誤中吸取教訓，《Givers Gain》實際上就是從現在的100,000個成員中學習的全部內容。 實際上，這將是發佈公告的好時機。 本週我們在BNI的會員人數剛剛達到100,000。

Frank:

難以置信。恭喜你

Ivan:

所以，向其他十萬名會員學習，他們犯了所有你能想到的錯誤。我的意思是，如果你看了BNI的計劃，你說，「哇，這真的很好，」那是因為我們 搞砸了這麼多，我們已經把它弄好了。因此，逐步過去22年來的工作經驗，而《 Giver's Gain》真的做到了這一點。它一步一步地展示了我們做對的事情，做錯 的事情。對於想在這個項目中獲得成功的人來說，這是一本很好的讀物。

Frank:

Ivan，我不知道你有沒有聽過這句話，但我經常說：「我們在錯誤中學習最好的，這就是我成為專家的原因」

Ivan:

這一點是肯定的，我們從中犯的錯誤，成為一個專家。

臨別時有一句話，Frank。如果你沒有《 Giver's Gain》的副本，請去參加MSP培訓或你所在國家的同類培訓，並確保你的董事給你一份免費的《 Giver's Gain》。

Frank:

好了，本週Ivan Misner博士的播客就到此為止。我是Frank Felker，我們下週在BNI官方播客上見。

Episode 13: Givers Gain, Chapter One

https://content.blubrry.com/bni/013-BNI-Podcast.mp3

Synopsis –
In this episode, Dr. Misner discusses the origins of his book “Givers Gain” and describes Chapter One in detail, including:

• “Givers Gain” Is Given Only to BNI Members
• The Book Is Not Available For Sale to the General Public
• Written to Perpetuate BNI’s Traditions As The Organization Grew Worldwide
• Over Three Dozen Localized Versions Are In Print
• Where The Givers Gain Philosophy Came From
• Encouraging Members and Directors to Openly Share Ideas With Each Other
• If You Don’t Have A Copy, Go to MSP Training and Ask Your Director For One

Complete Transcription of BNI Podcast Episode 013 –

Frank Felker:
Hello everybody, and welcome back to the official BNI podcast brought to you by NetworkingNow.com, the leading site on the Net for networking downloadables.

I?m Frank Felker in Washington D.C. joined on the phone again today by founder and chairman of BNI, Dr. Ivan Misner, calling in from BNI HQ in Southern California.

How are you today, Ivan?

Dr. Ivan Misner:
Doing great, Frank. Thank you very much.

Frank:
I understand you?re going to share with us today from your book, Giver’s Gain.

Ivan:
Yup, I surely am. It is a book given only to BNI members. I don’t know if you knew this, but it’s not available for sale in bookstores.

Frank:
I didn’t know that.

Ivan:
We never made available to sell to the public. It’s only available to BNI members, and it\’s given to any BNI member who goes through MSP training for free. It?s one of the benefits of membership.

Frank:
Okay. I did not know that book was not for sale to the public.

Ivan:
Yeah, it’s not for sale to the public, and we really wrote it for BNI members specifically. And the reason that I wrote it a couple years ago was we were becoming larger and larger in terms of the number of chapters and the number of countries we were going to. And one of the concerns I’ve always had with growth is that you lose — it’s very easy for an organization to lose the very things that made it strong. When you become bigger, you lose touch with the things that helped get you there to begin with, and the traditions of the organization and the history of the organization gets lost with growth.

And so I was hoping that by putting together a book that really quite candidly talks about our screw-ups, what we did wrong, as well as what we did right, that it would help put everything in perspective for the average member to understand why BNI has become the world’s largest business networking organization.

And it’s not only my story about how we started BNI, but it’s a story of many, many other directors, including each country. And many of your listeners don’t know this. This is something that only a handful of directors know. There are actually, at this point, more than three dozen versions of Giver’s Gain.

Frank:
You mean in different languages?

Ivan:
Well, yes, you’re right. There are different languages, as well, but there’s also different forwards, because one of the things that we wanted to do was to make this very localized. So in each country, the national director for that country writes the forward for the country. So they talk about, in the United Kingdom, how they heard about BNI, how the Lawsons heard about BNI, and how they got the program started right there in the United Kingdom. And then it launches into the BNI story.

In Canada, the same with Don and Nancy Morgan, how they first heard about BNI and how they brought it to Canada. And the same in Australia and every single country, we start the book with the story of that country, and then we launch into the primary book, which I think is a great way to help keep this localized as well as focused on the traditions of the organization.

Frank:
I agree. That’s brilliant. It’s a great idea.

Ivan:
So it’s really awesome if anybody ever has a chance to see any of the books from the other countries. It’s great to see the different languages and, of course, the different forwards.

If we can, I’d like to just touch upon, for a couple of minutes, the first chapter of Giver?s Gain and some of the real important points that are in there so that when you get a copy of the book, look for these things because they are very important.

In the first chapter, we talk about two or three things that I think are critical, one of which is the philosophy of the organization, Giver?s Gain, and how that became so important in the beginning of BNI. You know, when I started the organization, it took a year or so to start using that phrase. We used to say that we had an unwritten loyalty of, you know, if you didn’t have a referral for — let me say that again. We had an unwritten loyalty. As much as possible, we tried to use one another in business, but that was too long and complex, and we found that the phrase, Giver’s Gain, really said it all as to what this organization is all about.

Another one of the central philosophies for the organization that really started early on was the idea of encouraging sharing of good ideas and having members share ideas with one another so that they can improve their involvement in the organization. We have certainly done that with directors, and we have conferences now all around world where directors get together and share all of the great ideas that they hear.

And the last thing that\’s in that chapter that I think is really critical is that we talk about BNI’s traditions and how important it is to understand the traditions of an organization and how traditions really make or break the success of the company. And we actually spend a whole chapter — and later, what I’d like to do with these podcasts is that over the next six months, at least once a month or so, I’d like to hit upon one chapter of Giver?s Gain and talk a little bit about some of the key points that are in that chapter, because I think you’ll get a bird?s eye view, a perspective of how BNI got to where it is today through both trial and error.

So for the listeners out there, you know, pull up a rocking chair, get comfortable, and we?ll do the BNI story in one or two of these podcasts every month over the next six months.

Frank:
I think that\’s a great idea. But we\’re just about out of time for this week’s podcast. Do you have a last pearl of wisdom about Giver’s Gain?

Ivan:
Well, I think you don’t live long enough to make all the mistakes that you can, so learn from other people’s mistakes, and Giver?s Gain is really all about learning from the now 100,000 members. And this would be a good time to make the announcement, actually. We just hit the 100,000 member mark this week in BNI.

Frank:
Unbelievable. Congratulations.

Ivan:
So learn from the other hundred thousand members that have made every mistake you can think of. I mean, if you ever look at the BNI program and you say, ?Wow, this is really good,? it’s because we screwed up so much, we?ve gotten it right. So follow what?s worked over the last 22 years, and Giver?s Gain really does that. It shows, step by step, the things we’ve done right, the things we’ve done wrong. It?s really good reading for somebody who wants to be successful in this program.

Frank:
Ivan, I don’t know if you have ever heard this expression, but I often like to say, ?We learn best by our mistakes, and that’s what makes me an expert.?

Ivan:
That’s for sure, and I’m an expert with all the mistakes we’ve made.

One parting comment, Frank. If you do not have a copy of Giver’s Gain, go to MSP training or the equivalent in your country and make sure your director gives you a free copy of Giver’s Gain.

Frank:
Well, that’s it for this week’s podcast for Dr. Ivan Misner. I’m Frank Felker saying we?ll see you next week on the official BNI podcast.

https://www.bnipodcast.com/2007/07/04/givers-gain-chapter-one/