Develop Your Online Networking Skills(發展你的在線交流技巧)
發展你的在線交流技巧
決定哪種社交媒體平台最適合你的在線社交網絡
- Facebook:世界上最大的社交網站，也是應用最廣泛的社交網站之一。因此，所有的企業類型都應該有一個Facebook業務頁面。
- Instagram:這個基於手機的平台完全是以分享照片和視頻為主。 Instagram上的帖子應該是以 "千禧一代 "的企業主為主，因為Instagram是35歲以下的企業主首選的社交媒體平台。因此，這個平台推薦給以圖片為基礎的商業類型，如髮型師、美妝、服裝、房產經紀人、餐廳等。
- LinkedIn: 這很容易成為全球所有類型的專業人士使用的最受歡迎的專業社交網站之一，是連接不同企業的理想平台。
- Nextdoor:這是一個私人的鄰里社交平台，讓用戶可以與所在地區的人和當地的企業建立聯繫。
- Pinterest:這個可視化的書籤社交網站，可以讓你的項目找到新的創意。因此，這個平台推薦給家裝公司、旅行社、活動策劃人、服裝、老師等。
- Twitter: 這個 "時事新聞 "平台分享了當前正在發生的事情。因此，這個平台是新聞機構的理想選擇。 Twitter還可以通過推文推廣自己的企業，甚至可以直接通過推文進行購物。
- YouTube:這是全球最大的視頻分享社交網站，可以讓用戶上傳和分享視頻。企業應該將自己的視頻託管在這個平台上，然後分享到其他平台上。
然而，無論你選擇哪個社交媒體平台，加入後，你都需要積極參與，定期發佈內容，以最好地增加你在網站上的存在感。在與您的專業領域相關的主題上發布主題。如果主題與你的專業領域相關，就在其他線程上回复別人的帖子。你被看到的越多，互動和討論的越多，你在網站上的知名度就越高。如果你沒有時間專門用於你的頁面，聘請一個社會化媒體協調員來管理你的頁面。這裡是我的，Brian Bentzen
請記住，僅僅創建你的業務頁面是不夠的。你必須專注於在網上與其他成員建立關係。與你的追隨者接觸，與你在網絡空間中遇到的人建立真正的關係。
建立一個blog頁面，寫blog文章。
為自己的公司製定一份電子郵件通訊
創建一個關於你公司產品和服務的月度通訊。然後使用諸如 "Constant Contact 或MailChimp "這樣的服務，通過電子郵件向你的追隨者和客戶發送這篇通訊，將他們吸引到你的網站。確保你的新聞通訊中包含的內容與你的業務有廣泛的利益關係。你可能想鼓勵客戶和客戶對你的內容做出貢獻。這樣做，你會與他們建立更強的關係，這反過來又會幫助你增加你收到的引薦量。
培養網上信譽
有了在線網絡，底線還是和直播網絡一樣。要想通過口碑為公司帶來業務，你必須專注於與人建立真正的個人關係。一旦你建立了信任的基礎，你就會放心地把人推薦給你的人，你的人脈也會覺得很舒服。在線網絡也是如此，雖然在互聯網上建立這種信任可能需要更長的時間。當你在網上發帖、寫博客或寫通訊時，請記住你的目標是建立信任、尊重和友誼。請觀看這段視頻，了解一些你現在可以做的事情，以保持一個強大的個人網絡。現在，你比以往任何時候都更需要你的人脈。通過在線網絡與他們一起工作。
- 利用社交媒體吸引客戶
- 與客戶建立持續的在線合作關係
- 提高企業的品牌知名度
在線網絡讓你的人際關係網的範圍更廣。它讓你可以將你的觸角延伸到世界的任何地方。只是不要忘記，信任和建立關係仍然像以往一樣重要。你需要先建立關係，然後再去找別人談生意。
Develop Your Online Networking Skills
When it comes to online networking, there are several ways to develop your word-of-mouth marketing, but it’s important to understand that the foundation of making online networking work for you is the same as with any kind of networking–you’ve got to develop relationships with trusted business associates. Here are a few tips about developing your online networking skills to build relationships and trust in an online environment.
Decide which social media platforms are best for your online networking.
- Facebook: The largest social networking site in the world and one of the most widely used. Therefore, all business Types should have a Facebook business page.
- Instagram: This phone-based platform is completely based on sharing photos and videos. The posts on Instagram should be focused on the “Millennial” business owner as Instagram is a social media platform preferred by business owners under the age of 35. Therefore, this platform is recommended for image-based business types such as hairstylists, makeup, clothing, Realtors, and restaurants.
- LinkedIn: This is easily one of the most popular professional social networking sites used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses.
- Nextdoor: This is a private social networking platform for neighborhoods allowing users to get connected with the people and local businesses in their area.
- Pinterest: This visual bookmarking social media site enables you to find new ideas for your projects. Therefore, this platform is recommended for home improvement companies, travel agents, event planners, clothing, and teachers.
- Twitter: This “current events” platform shares what is going on right now. Therefore, this platform is ideal for news agencies. Twitter also makes it possible to promote your businesses and even shop directly through tweets.
- YouTube: This is the world’s largest video-sharing social networking site that enables users to upload and share videos. Businesses should host their videos on this platform to be shared onto the other platforms.
No matter which social media platform you choose, however, after joining, you need to actively participate by posting content regularly to best grow your presence at the site. Post topics on threads that deal with your area of expertise. Respond to others’ postings on other threads if the subject is at all relevant to your area of expertise. The more you’re seen, interacted with and talked about, the more visibility you’ll gain on the site. If you do not have the time to dedicate to your pages, hire a social media coordinator to manage your pages. Here is mine, Brian Bentzen.
Keep in mind that it’s not enough to just create your business pages. You have to focus on building relationships with the other members online. Engage with your followers to develop real relationships with people you’re meeting in cyberspace.
Create a blog page and write blog articles.
Online networking works best when you get plenty of “hits.” You can start a blog (basically an online diary) on your website. Then, write a weekly blog article about your industry. Finally, share the link to these blogs on your social media pages. As people read your content and become familiar with you, they’ll feel like they know you and that’s integral to the networking process. Becoming an expert in an area and writing regularly about it can go a long way toward building your online networking opportunities.
Develop an e-mail newsletter for your own company.
Create a monthly newsletter about your company’s products and services. Then use a service such as “Constant Contact or MailChimp” to send this newsletter via email to your followers and clients to drive them to your website. Be sure that your newsletters contain content that has a broad spectrum of interest about your business. You might want to encourage clients and customers to contribute to your content. In doing this, you’ll build stronger relationships with them, which in turn will help you increase the number of referrals you’ll receive.
Develop online credibility.
With online networking, the bottom line is still the same as with live networking. To drive business to your company by word of mouth, you must focus on developing real, personal relationships with people. Once you’ve established that foundation of trust, you’ll feel comfortable referring people–and so will your network. The same is true with online networks, although it may take a bit longer to develop that trust over the internet. When posting online, blogging, or writing your newsletters, remember your goal is to establish trust, respect, and friendship. Please watch this video to learn some things you can do right now to maintain a powerful personal network. Now, more than ever, you need your network. Work together with them by networking online.
- Use social media to attract customers
- Build ongoing relationships with customers online
- Increase brand awareness for your business
Online networking gives you breadth in your networking efforts. It allows you to broaden your reach to anywhere in the world. Just don’t forget that trust and relationship building are still as important as ever. You need to build a relationship before you ask for someone’s business.
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