Build a Better Business Blueprint(建立更好的商業藍圖)
問自己以下問題，為一個成功的商業戰略繪製藍圖。在這個過程中，不要急於求成。在回答這些問題時，花點時間寫出你的答案，並真正與你的企業使命和個人願景相吻合。
我的企業使命是什麼？
除了單純謀生以外，我的長期職業目標是什麼？ 我是否希望成為評判競爭對手的標準？ 我的夢想是幫助世界變得更美好嗎？
我的組織將何去何從？
我是否完成了我的任務？我是否正在製定計劃來完成任務？我如何改變政策、程序或人員，以提高我完成任務的機會？
我的組織是在什麼環境下運作的？
目前的社會、經濟和技術趨勢是否影響了我的經營方式和我的目標進展？
我的市場營銷策略是什麼？
我是否有一個社交媒體計劃來支持我的業務，我是否做好了這個計劃的管理？是時候找人協助我做這件事了嗎？
我的核心競爭力是什麼？
我喜歡做我所做的事情嗎？我在哪些方面比競爭對手做得更好？我是否具備發展業務的技能，或者我是否需要雇傭具有這些特質的人？
我的企業藍圖的使命與我的價值觀是否一致？
我見過太多的商業專家和公司犯了一個錯誤，那就是試圖成為所有的人的一切。起初，他們的目標是找到一個能使他們成功的利基市場，但每當有客戶或同事提出新產品或服務時，他們就會改變方向，從而誤入歧途。在最初的想法還沒有得到回報的時候，就在瘋狂的爭奪業務中迷失了方向。
所以，即使你自己知道自己的使命，定期暫停一下，分析一下你的業務藍圖，必要時重新聚焦在你的使命和理念上，讓自己的使命和理念保持在正確的軌道上，對你有很大的幫助。請分享一下你在業務中最糾結於上述問題中的哪一個。我們在這裡幫助你保持在正確的軌道上。
Build a Better Business Blueprint
Take the time to re-examine your business blueprint biannually. It is important to not only set your goals for the year but to review those goals in six months and take action to refocus yourself on these goals. Plus, I recommend that you look at why you’re doing what you’re doing. Why you do what you do is more important than the actual doing of it. You may think you know why you’re in business, but perhaps it’s been years since you gave it serious thought.
Ask yourself the following questions to create a blueprint for a successful business strategy. Do not rush the process. Take the time needed to write your answers and really dial in to your business mission and personal vision when answering these questions.
What is my business mission?
Beyond simply making a living, what are my long-range professional goals? Do I wish to become the standard by which my competitors are judged? Is it my dream to help make the world a better place?
Where is my organization going?
Am I achieving my mission? Am I making plans to accomplish it? How can I change policies, procedures or personnel to improve my chances of achieving my mission?
What environment is my organization operating in?
Are the current social, economic and technological trends effecting the way I do business and my progress toward my goals?
What is my marketing strategy?
Do I have a social media plan to support my business and do I manage this plan well? Is it time to get someone to assist me with this?
What are my core competencies?
Do I like to do what I am doing? What is it that I do better than my competitors? Do I have the skills to grow my business or do I need to hire someone with these aptitudes?
Is my business blueprint mission compatible with my values?
I’ve seen too many business professionals and companies make the mistake of trying to be all things to all people. Starting out with the fundamentally sound goal of finding a niche that will make them successful, they go astray by changing direction every time a customer or associate suggests a new product or service. The mission gets lost in a frantic scramble for business before the original idea ever gets a chance to pay off.
So, even if you think you know your mission, it will serve you well to pause periodically, analyze your business blueprint and, if necessary, refocus on your mission and philosophy to stay on track. Share which of the above questions you struggle with most in your business. We are here to help you to stay on track.
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