Become Productive by Getting Out of the Swirl / 通過擺脫漩渦來提高生產力
通過擺脫漩渦來提高生產力
我已經請Robert Skrob為我的網站寫另一個訪客博客。Robert還是《Retention Point》的作者，對此我強烈推薦。 他之前在我的博客上分享了“The New Customers Experience”，“Creating a Vibrant Community Around Your Company”，“Creating Case Studies”和 “A Networking Secret”的主題。 今天，他正在分享“The Swirl”。 仔細閱讀Robert是真正擺脫困境的專家。"The Swirl "是我們在指導 Harley-Davidson經銷商提高經銷商的利潤率時，與他們談論的話題之一。在經銷商的任何時候，有考慮購買摩托車的顧客，有試穿衣服的顧客，也有等待摩托車維修的顧客；有服務人員在摩托車上工作的服務人員；有通過UPS送來的零件訂單；還有銷售人員在展廳裡走過的隊伍。經銷商要注意的事情有上百件，到了最後，他已經筋疲力盡。他每天都在努力工作，卻因為太忙而抽不出時間去做最重要的事情。
這就是漩渦。也許你在自己的企業中也有這樣的情況。湧現出許多不同的急事，以至於你無法在最重要的事情上下功夫。這就像集市上的一個射擊場。目標突然出現，你必須在他們再次消失之前迅速將其擊斃。在嘉年華會上，你必須集中精力在射廊上，才能獲得最大的分數，獲得最大的獎品。無論是在嘉年華會上，還是在生意場上，當你把所有的目標都打中了，感覺很爽。
當我在自己的事業中陷入漩渦，其實感覺很好。這就像我是一支軍隊的首領，正在遭受攻擊。我的項目和問題從四面八方向我襲來，我必須把它們都控制住。雖然身處漩渦中會讓人感到振奮，但對於一個企業主來說，停留在漩渦中是錯誤的做法。與 Harley-Davidson經銷商一起，我們教他們為每個部門製定可追踪的目標。
以下是我們輔導他們做的事：
確定目標，首先確定年底要賺多少錢。然後給每個部門分配一個淨利潤的貢獻率。在這個預期的基礎上，設定每個月的目標，以及每個部門內部必須做什麼才能實現這些目標。例如，要想讓摩托車銷售產生預期的利潤，確定銷售部門作為一個部門需要銷售多少輛摩托車。這樣就可以估算出每個銷售人員每週必須賣出多少輛摩托車才能達到目標。
這樣的管理方式就像漩渦有一個暫停鍵。你看到它的存在，但它發生在別人身上，而不是你。這是因為你的注意力並沒有集中在漩渦內部；相反，你可以看到它的全部過程，直達你的目標。你能夠把注意力放在真正重要的事情上，推動你的業務朝著真正的業務目標前進。
大多數企業主發現自己陷入了漩渦中。在這個漩渦中，我們從一個項目跳到下一個項目。我們的目標是讓所有的事情都能正常運轉，這樣我們就能迅速進入下一個大的想法。我們失去了我們真正要去的地方。而我們很容易發現自己一直在工作，一直在工作，似乎永遠沒有任何進展。
為你想創建的業務制定一個周密的計劃是很重要的。列出你想提供的計劃類型，並為你何時實施這些計劃制定一個時間表。這些計劃中的每項計劃對公司的利潤有什麼貢獻？誰來負責實施這些計劃？而對於每個有責任的人，他或她完成工作的時間安排是什麼？這些基本的目標設定和項目管理計劃，可能意味著陷入漩渦和實現你的商業目標之間的區別。
在這一年的開始，你可能已經做出了一些決議。你可能已經為自己設定了一些目標，要實現的目標。你取得了多少進步？如果你取得了進步，那可能是因為你除了單純地制定了決議之外，還制定了月目標、週目標和日目標。
列出你每個月需要完成的目標，讓你的目標成為現實。考慮一下每個星期要做什麼。然後把每個星期的目標記在你的日曆上，這樣你就會從繁忙的工作中抽出時間來完成重要的項目。用同樣的方法，你會從你的業務中抽出時間去看醫生，把你的注意力集中在最重要的目標上，從而改善你的健康狀況。
此刻的漩渦感覺很好，為自己的目標而努力，會給人一種很好的感覺。這其實是一種優越感。當你看到其他企業主在漩渦中奮力拼搏的時候，你可以把自己壓在其他企業主之上。
Become Productive by Getting Out of the Swirl
I’ve asked Robert Skrob to write another guest blog for my site. Robert is also the author of “Retention Point“, which I highly recommend. He previously shared the topics of “The New Customers Experience”, “Creating a Vibrant Community Around Your Company”, “Creating Case Studies” and “A Networking Secret” on my blog. Today, he is sharing about “The Swirl”. Read closely – Robert is truly an expert about getting out of the swirl.
“The swirl” is one of the things we talk about with Harley-Davidson dealers when we are coaching them to improve the profitability of their dealerships. At any given time in a dealership, there are customers considering buying motorcycles, trying on clothes or waiting for their motorcycles to be serviced; service techs working on motorcycles; parts orders arriving via UPS; and a parade of salespeople walking through the showroom. There are a hundred things the dealer would like to pay attention to, and at the end of the day, he’s exhausted. He works hard every day, but he can’t find time for the things that are most important because he is too busy.
That’s the swirl. Perhaps you have it in your own business. So many different urgencies crop up that you aren’t able to work on what’s most important. It’s like one of those shooting galleries at the fair. Targets pop up and you have to shoot them quickly before they disappear again. At the carnival, you’ve got to concentrate on the gallery to score maximum points and get the biggest prize. It feels great when you hit all the targets, both at the carnival and in your business.
When I get into the swirl in my own business, it actually feels good. It’s like I’m the head of an army that’s under attack. I’ve got projects and problems coming at me from all sides, and I’ve got to keep them all under control. While being in the swirl can feel invigorating, staying in the swirl is the wrong approach for a business owner. With Harley-Davidson dealers, we taught them to create trackable goals for each department.
Here is what we coached them to do:
Set your goals by first determining the total amount of money you want to make at the end of the year. Then assign a net profit contribution from each department. Based on that expectation, set goals for each month and what must be done within each department to achieve those goals. For instance, for motorcycle sales to generate the desired amount of profit, determine how many motorcycles the sales department needs to sell as a department. This will allow you to estimate the number of motorcycles each salesperson must sell each week to meet your goal.
Managing this way is like having a pause button for the swirl. You see that it exists, but it’s happening to everyone else, not you. That’s because your attention isn’t focused inside the swirl; instead, you can see all the way through it, straight to your goal. You are able to keep your attention on what’s really important, driving your business toward your real business goals.
Most business owners find themselves caught in the swirl. Within the swirl, we jump from one project to the next. Our goal is to keep everything running so we can quickly move on to the next big idea. We lose sight of where we are really trying to go. And it’s easy to find ourselves working and working and never seeming to make any progress.
It’s important to create a careful plan for the business you want to create. Outline the types of programs you want to offer, and create a timeline for when you’ll implement those programs. What will each of those programs contribute to your company’s profit? Who is responsible for getting them implemented? And for each person with responsibilities, what’s his or her schedule for getting the work done? These basic goal-setting and project management plans can mean the difference between getting caught in the swirl and reaching your business goals.
At the beginning of this year, you probably made some resolutions. You may have set some goals for yourself to achieve. How much progress have you made? If you’ve made progress, it’s probably because you set out monthly, weekly and daily goals in addition to just making a resolution.
If you haven’t made progress, make an appointment with yourself—an appointment you refuse to break. Outline what you need to accomplish each month to make your goals a reality. Consider what has to be done each week. And then put each week’s goals into your calendar so you’ll take a break from the swirl to get the important projects done. In the same way, you’d step away from your business to go to a doctor’s appointment, step away to improve the health of your business by focusing your attention on your most important goals.
While the swirl feels good at the moment, working on your goals gives you a great feeling that lasts. It’s actually a feeling of superiority. You can hold yourself above other business owners when you see them battling within the swirl.
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